Dr Neil Shepherd 

Marketing Group

Neil Shepherd

I am an Associate Chartered Accountant, and prior to pursuing an academic career I worked for KPMG in London, in both their mergers and acquisitions and audit practices.  I have worked for Aston Business School since 2009, teaching on both the undergraduate and postgraduate programmes.

Role: Marketing Business Partnership and Community Engagement Convenor
Position: Lecturer in Strategic Management and Marketing
Phone: +44 (0)121 204 3093 
Email: n.shepherd@aston.ac.uk 
Room: ABS227


  • PhD, Aston University, 2014.

  • MSc, Aston University, 2010.

  • BSc (Hons), Aston University, 2004.

  • Associate Chartered Accountant, Institute of Chartered Accountants in England and Wales, 2008.


  • Lecturer in Strategic Management and Marketing, Aston Business School. (2013 – present).

  • Sessional Lecturer and Doctoral Researcher, Aston Business School. (2009-2013).

  • Chartered Accountant, KPMG. (2004-2009).

  • BM3399 Strategic Management 

  • BM1134 Introduction to Marketing Management

  • BM2257 Marketing Management

  • BN2225 Business Game

  • BUP100 Undergraduate Placement Assessment

  • BMM604 Marketing Strategy

  • BMM600 Marketing Management

  • BMM601 Marketing Management

  • DISS 1, Dissertation Part 1

  • DISS 2, Dissertation Part 2

  • MBAPROJ, Project part B


My research interests lie in the broad domain of strategy.  In particular, I am interested in senior executives and the strategic decisions that they make.  My recent research has looked at the processes (e.g. rational, intuitive, political) by which senior executives make strategic decisions—and whether certain processes are more, or less, successful than others.  This programme of research has also studied the effects of context (e.g. the characteristics of the decision-makers, the external environment) on decision processes and outcomes.  Related research interests include mergers and acquisitions, and strategy implementation.

Neil’s PhD research is funded by the Economic and Social Research Council (ESRC).

  • Associate Chartered Accountant, Institute of Chartered Accountants in England and Wales. (2007 - Present) 

Refereed Journal Articles

Shepherd, N. G. and Rudd, J. M. (2014).  “The Influence of Context on the Strategic Decision-Making Process: A Review of the Literature".  International Journal of Management Reviews, 16, pp.340-364.

Conference Papers

Shepherd, N. G. & Rudd, J. M. (2014). Political Behavior and Strategic Decision Quality: The Moderating Role of the Top Management Team, Strategic Management Society Conference, Madrid, Spain.

Shepherd, N. G. and Rudd, J. M. (2012). “An Examination of Intuition in Strategic Decision-Making:  The Role of Context.”  Strategic Management Society Conference, Prague, Czech Republic.

Shepherd, N. G. and Rudd, J. M. (2012). “Intuition in Strategic Decision Making: Implications for Strategic Decision Effectiveness.”  Academy of Management Conference, Boston, MA, US.

Shepherd, N. G. and Rudd, J. M. (2011).  “Strategic Decision Implementation.”  British Academy of Management Conference, Birmingham, UK.

Shepherd, N. G. and Rudd, J. M. (2010).  “Strategic Decision Making in Small Businesses: Implications for Strategic Flexibility and Strategic Adaptation”, Strategic Management Society Conference, Rome, Italy.

Book Chapters

Strategic marketing and e-business

Rudd, J. M.Shepherd, N. & Lee, N. 2014 Handbook of strategic e-business management. Martínez-López, F. J. (ed.). Berlin (DE): Springer, p. 309-324

Decision making

Shepherd, N. Jul 2014 Wiley encyclopedia of management. Cooper, C. L. (ed.). 3rd ed.



Employable Graduates; Exploitable Research