Published on 12/05/2022
Aston University partners with Kallik Ltd to develop world-first technology for label artwork management system
  • Aston University and Kallik Ltd enter three-year knowledge transfer partnership (KTP) 
  • The KTP will have significant commercial impact, enabling customers to achieve a faster time to market with Veraciti, Kallik’s artwork and labelling platform
  • Partnership will benefit from Aston University’s world-class expertise in machine learning technology

Aston University and Kallik Ltd have set up a knowledge transfer partnership (KTP) to develop a world-first proprietary machine learning model, as part of the company’s end-to-end labelling platform, Veraciti. 

This innovative technology will allow faster and more accurate creation of labels that are 100% compliant with customer branding and regulations.

A KTP is a three-way collaboration between a UK business, an academic partner and a highly qualified graduate, known as a KTP associate. The UK-wide programme helps businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills. Aston University is the UK’s leading KTP provider within the Midlands.

Kallik is a leading global provider of labelling and artwork management (LAM) software. Their product, Veraciti, is an innovative software platform used for safety-critical applications in highly regulated industries where accuracy of packaging, labelling and instructions are critical to avoid product recalls, hefty fines from regulatory authorities and patient/consumer safety issues.

The KTP with Aston University will significantly enhance Kallik's offer to customers by incorporating academic expertise in advanced computer vision, artificial intelligence and machine learning into their LAM software solution. Implementing automated processes will significantly improve Veraciti in terms of both time and cost, rationalising fragmented labelling supply chains, reducing customer time to market, and ensuring compliance with regulators.

Academics leading on this project include Dr Garcia-Dominguez, lecturer in computer science at Aston University, whose core research interests lie in software testing and the interaction between model-driven engineering and intelligent systems. They will be joined by Dr George Vogiatzis, who has expertise in machine learning techniques.

Gurdip Singh, Kallik CEO said:

“I am very excited about what we are doing with this KTP partnership and what it delivers for our customers around the world. The ‘marriage’ between our team and the world-leading data science and technology expertise from Aston University is creating something truly outstanding that will take the Veraciti platform to another level.” 

Dr Garcia-Dominguez, Aston University, said:

“This project is a fantastic opportunity to deliver our research in an exciting real-world application, by creating a pipeline where users and AI can work together on migrating large collections of scanned labels to highly reusable label templates for the Veraciti platform. We are thrilled to be working with Kallik in creating this first-in-class capability within their market segment.”

Notes to Editors

This project is co-funded by the UK’s innovation agency, Innovate UK.

Watch our short film to see how it works and visit our website for examples of KTP in action at Aston.

To find out more about how your business can benefit from working with Aston University, please email or call 0121 204 4242

For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44)7825 342091 or email


About Aston University

Founded in 1895 and a University since 1966, Aston is a long established university led by its three main beneficiaries – students, business and the professions, and our region and society. Aston University is located in Birmingham and at the heart of a vibrant city and the campus houses all the university’s academic, social and accommodation facilities for our students. Saskia Hansen is the interim Vice-Chancellor & Chief Executive.

Aston University was named University of the Year 2020 by The Guardian and the University’s full time MBA programme has been ranked in the top 100 in the world in the Economist MBA 2021 ranking. The Aston MBA has been ranked 12th in the UK and 85th in the world.

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Sue Smith, Head of Press and Communications
    0121 204 3521

Sam Cook, Press and Communications Manager
    0121 204 5065

Rebecca Hume, Press and Communications Manager
    0121 204 5159

Nicola Jones, Press and Communications Manager
  •  07825 342091

Alternatively, email

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