Our beneficiary-led strategy means that serving our region and society is a crucial part of our work. In addition to our role as a significant local employer spending a major portion of its income in the region, we aim to engage our local community through a range of projects and initiatives tailored to their needs.

We work in partnership with local communities to encourage all members of society – regardless of age, ethnicity or gender – to consider a university degree. Whether as an undergraduate, through one of our degree apprenticeship programmes or by embarking on postgraduate study.

Our staff and students regularly volunteer to support regional national and international projects and causes. This includes taking on roles such as school and hospital governors, faith leaders, maths coaches, Guides and Scouts leaders and police cadets. Our people actively support causes such as employability, human rights, the LGBTQ+ community, homelessness, the environment, culture and performing arts, as well as supporting senior citizens and refugees. Due to our location, much of our work is carried out in the West Midlands, however, we're proud to say that we have supported projects as far as Kenya and India.

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