Lecturer in Strategy, Aston Business School
PhD Research Title
Strategic planning as communicative process
Brief Outline of Research
In my research, I looked at the role of a strategic plan when re-formulating an organization’s strategic directions. The dominant role of a plan enabled and constrained discussions about future directions.
Why did you choose to study for your PhD at Aston Business School?
I came to Aston Business School due to the world-leading research undertaken in the area of strategic management.
What have you gained (both professionally and personally) from completing your PhD at Aston Business School?
From a professional viewpoint, a PhD enabled me to pursue my interest in the area of strategic management from an academic stance. Personally, I truly enjoyed the journey of completing a PhD after which you see the world through different eyes.
What do you consider to be the most positive aspects of your experience at Aston Business School?
The research environment is excellent at Aston with a vibrant community.
What was the most challenging aspect of the PhD?
The most challenging and crucial aspect of a PhD is the data collection. Finding a case organization or getting the right sample size, response rate is critical and should therefore be at the forefront of activities.
What would you advise anyone thinking of doing a PhD?
When thinking about a pursuing a PhD, look at the perspectives it offers in the long-run. However, be aware that it is not a manuscript that is written in two weeks. It requires enthusiasm in a research topic, dedication, and most of all patience.
Asked whether I would do a PhD again. Yes, I definitely would.