PhD and DBA topics

The Centre for Sales Innovation (CSI) offers DBA/PhD topics in the area of Personal Selling and Sales Management. We are particularly seeking applications from the field of Sales, Marketing, and Innovation Management. Examples of topics are:

 Sales Strategy and Management

  • Salesforce recruitment
  • Coalition sales strategy
  • Salesperson and teams motivation and effectiveness
  • B2B buyer-seller relationships
  • Aligning marketing and sales

 Personal and Professional Selling

  • Innovation selling
  • Green selling
  • Team selling
  • Cloud-based selling
  • Entrepreneurial selling

Digital Sales

  • Sales analytics
  • Online selling
  • Channel partner programmes and enablement strategy
  • Gamification
  • Channel management