Published on 28/09/2021
servitization live
  • Servitization Live will shine a light on servitization examples across manufacturing, technology, heating, and food and drink
  • Servitization is a term used to describe the transition from businesses selling products to selling service-based outcomes
  • The theme for this year’s event, which will run from 4 to 6 October, is ‘everything-as-a-service’.

A major international conference on servitization will be hosted by the Advanced Services Group from Aston Business School at Birmingham’s International Conference Centre (ICC) this October.

Servitization Live, to be held between 4 to 6 October, will see global businesses such as Goodyear and Schneider Electric joined by the international manufacturing community to discuss strategies and methods to implement servitized business models.

Servitization is a term used to describe the transition from businesses selling products to selling service-based outcomes, which means selling services around the products and the outcomes they enable, rather than generating profit solely from product sales.

The theme for this year’s event is everything-as-a-service; the idea that servitization offers manufacturers a major opportunity to improve customer loyalty and revenue by servitizing their businesses.

The event will shine a light on servitization examples from a range of industries including manufacturing, technology, heating, and food and drink. In addition, delegates will discuss how servitized business models and technology can contribute positively to healthy living in an ageing society.

Professor Tim Baines, executive director of The Advanced Services Group at Aston University, said:

“Servitization has already helped to transform the fortunes of many UK manufacturing businesses and it has potential to make a difference in other sectors too, and Servitization Live promises to be a great event with some excellent keynote speakers lined up.

“During this three-day event we will discuss how businesses can approach servitization, explain what sort of advice and support is available and explore the opportunities for servitization in today’s society.

“Due to the coronavirus pandemic, last year’s event was a digital-only occasion, so it is great that this year we are able to host it in person from Birmingham. In addition to the physical conference, we will be streaming footage all over the world with a module-based programme that suits various time zones.

“This really will be a case of putting Birmingham and The Advanced Services Group on the global stage, discussing highly pertinent topics.”

For more information and to register visit: https://www.advancedservicesgroup.co.uk/

The three-day event is sponsored by Servitly, Capgemini, Senseye, Allsee Technologies, DEAS+, IFS, Xait CPQ and DLL, and supported by Field Service News.

Notes to Editors

About Aston University

Founded in 1895 and a University since 1966, Aston is a long established university led by its three main beneficiaries – students, business and the professions, and our region and society. Aston University is located in Birmingham and at the heart of a vibrant city and the campus houses all the university’s academic, social and accommodation facilities for our students. Professor Alec Cameron is the Vice-Chancellor & Chief Executive.

Aston University was named University of the Year 2020 by The Guardian and the University’s full time MBA programme has been ranked in the top 100 in the world in the Economist MBA 2021 ranking. The Aston MBA has been ranked 12th in the UK and 85th in the world.

For media inquiries in relation to this release, contact Sam Cook, Press and Communications Manager, on (+44)744691 0063 or email: s.cook2@aston.ac.uk

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Sue Smith, Head of Press and Communications
    0121 204 3521
    s.p.smith@aston.ac.uk

Sam Cook, Press and Communications Manager
    0121 204 5065
    s.cook2@aston.ac.uk

Claire Fry, Press and Communications Manager
    0121 204 5068
    c.fry@aston.ac.uk

Rebecca Hume, Press and Communications Manager
    0121 204 5159
    r.hume@aston.ac.uk

Alternatively, email pr@aston.ac.uk

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