Strategic Business Analysis

MSc (delivered in Singapore)

Gain an understanding of the critical areas in business analytics, addressing the high demand for professionals skilled in data mining, practical business analytics and web analytics.

Location: Aston University, Birmingham

Course type
Entry requirements

One year (starting January, April, July & October)

Start date

Start dates available for January, April, July & October. Please visit Kaplan, Singapore here for more details. 

Course overview

In today's data-rich society, the necessity for analytical planning and big data analysis is paramount across all organisations. This programme is meticulously crafted to meet the growing demand from employers, equipping you with the ability to extract meaningful information from data and inform strategic decision-making processes.

Business analytics is rapidly becoming one of the most influential and sought-after areas of expertise. This prominence is driven by the vast amount of data available in nearly every business sector and across wider society. The programme not only focuses on broadening skills in business analytics but also emphasises the importance of interpreting and effectively communicating these insights to business leaders, a critical skill for influencing strategic decisions.

The Master’s degree programme would be delivered through blended learning, which is a combination of face-to-face teaching and online learning.

Why Strategic Business Analytics at Aston University?

Triple accredited icon
Recognised for quality
Aston Business School is just one of 1% of business schools in the world to hold AACSB, EQUIS and AMBA accreditation.
Gain the advantage
Our graduates are equipped with the skills to influence strategic decision making and make an impact on industry.
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Excellent prospects
A global demand for business analysts.


The MSc Digital Marketing and Strategy programme consists of 10 modules. This programme may be completed in 12 months on a part-time basis. 

The following modules are covered in the programme:

Module Title
CSR, Sustainable Development and Public Policy 
Data Mining and Visualisation
Decision Models 
Descriptive Analytics
Effective Management Consultancy 
Human Resources and Change Management
Programming for Data Analysis
Project Implementation and Reflection 
Project Proposal
Strategic Management and Finance

Entry requirements


  • Degree in any discipline; OR
  • Other qualifications will be assessed on case-by-case basis and the final decision rests with the University. 

Additional requirements

•    Completed application form
•    One professional reference – for graduates within the last 3 years, one can submit EITHER an Academic Reference OR Employer Reference
•    An official academic transcript and certificate of university studies

•    GCE O-Level English Grade C6 or better; OR
•    IELTS score of 6.5 overall with min 5.5 in 1 band and min 6.0 in all other bands; OR
•    An equivalent English language qualification recognised by Aston University. Click here for more information. 

•    Matured students: At least 30 years old with at least 8 years’ relevant working experience; OR
•    If applicant does not hold an academic qualification in Marketing related modules (e.g. Advertising, Public Relations, E-Marketing and/or Consumer Behaviour), relevant professional marketing experience may be considered (i.e.. at least 2 years professional marketing experience or a full 1-year internship in a marketing-related role).
In all cases, the final decision on admission to the programme rests with the University.

Fees and scholarships

For fees and scholarships please contact Kaplan directly for more information:

Telephone: +65 8613 8989

For further information about this course: MSc Strategic Business Analytics 


A combination of assignments and examinations

Career prospects

There is a growing demand by employers for these skills so there are lots of opportunities in the following roles:

•    Analytics executive
•    Business analyst
•    Business intelligence analyst
•    Credit risk analyst
•    Financial risk modelling analyst
•    Operations analyst
•    Strategy analyst