Psychology and Marketing BSc

Study Psychology and Marketing at Aston University, Birmingham, and experience the ideal blend of specialist subject learning, expert teaching and real-world experience to prepare you for an exciting career in a range of roles.

Location: Aston University, Birmingham

Course type

Full-time (Hons)

Course format

Placement year (UK/abroad)


4 years

UCAS code(s)


Start date

Explore Psychology and Marketing BSc at Aston University

Second Year student James discusses his experience studying Psychology at Aston University

Psychology and Marketing Testimonial

“All of my lecturers were always willing to help, or just to chat about the topics we'd been studying. If you ask for help, you will always get it which is invaluable in terms of support.”

Hannah Derry
Graduate role: Development Advisor, PSA Groupe

Psychology and Marketing Testimonial

“All of my lecturers were always willing to help, or just to chat about the topics we'd been studying. If you ask for help, you will always get it which is invaluable in terms of support.”

Hannah Derry
Graduate role: Development Advisor, PSA Groupe

Course outline and modules

Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour.

Studying psychology at Aston University will provide you with the basis for understanding why people act in certain ways, and insight into methods of changing their behaviour.

Marketing is fundamental for organisational success, from business growth to behavioural change. Studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting.

Psychology and Marketing are an ideal combination of complementary disciplines, with Psychology providing you with an understanding of the foundations of human behaviour, which can then be applied in a Marketing context, providing insights into the consumer mind, from branding to buyer behaviour, resulting in more successful marketing plans. Likewise, studying Marketing will enable you to understand psychological knowledge and theories in the context of a real-world setting.

This course is part of the School of Psychology which sits within the College of Health and Life Sciences.

What is studying Psychology and Marketing at Aston really like?

On our BSc Psychology and Marketing programme you will experience a wide range of high quality learning experiences.

From informative large-scale interactive lectures, to smaller group sessions such as tutorials, where you will discuss the course material with your tutors and peers. You will also complete lab sessions, where you will learn key practical skills for psychological research; plus there will be opportunities to work with our expert staff on a one-to-one basis.

With our British Psychological Society (BPS) accredited Psychology and Marketing BSc degree, you’ll investigate the workings of the mind and establish how it influences human behaviour in relation to marketing.

You will develop a full understanding of marketing principles in both theory and practice and merge your understanding of these two fields to gain a greater insight into consumer behaviour.

Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology.

What accreditations does the Psychology and Marketing degree course at Aston have?

Our Psychology and Marketing BSc is accredited by the British Psychological Society (BPS) and confers eligibility for the Graduate Membership (CPsychol) of the BPS, which is vital for students who wish to ultimately train as a professional psychologist (clinical, educational, forensic, occupational etc). It is also the first step towards becoming a Chartered Psychologist.

This means that, not only will you have the right preparation and knowledge, but the right accreditations for a successful career as a psychologist should you choose this path.

With our BSc Psychology and Marketing degree accredited by the Chartered Institute of Marketing (CIM), Aston University gives students the opportunity to gain marketing professional qualifications highly sought after by employers alongside their academic studies, thus ensuring that we are equipping students with the best opportunities for a successful marketing career.

CIM Logo

Placement year

You will also undertake an integrated placement year in a real-life working environment, in the UK or overseas, as part of your learning. The placement you take can focus on one or both of the subjects on your course.

The integrated placement year gives you the genuine practical work experience that is invaluable in developing an appreciation of issues such as office politics, which cannot be replicated in the lecture room. You’ll gain experience of applying the theory you’ve explored on your course in a real-world situation, boosting your employability skills.

We’ll provide you with lots of help and advice in finding your placement, and specialist support and supervision while you’re undertaking your role in industry.

International students and post-study work visa

Aston University is a diverse, close community and welcomes international students. Students from over 120 different countries choose to study with us every year. Based in the centre of Birmingham, Aston is not only a great place to study, it’s also a great place to live.

Graduate Immigration Route
Aston University welcomed the creation of a new Graduate Immigration Route which enables international students to remain in the UK for two years after you complete your studies to find work. This new post-study work visa applies to international students completing full-time undergraduate and postgraduate courses.  

Find out more information about the Graduate Immigration Route

For International Students intending to do a foundation year, visit ONCAMPUS.


Year 1

Cire modules:

  • Key Skills in Psychology I
  • Key Skills in Psychology II
  • Biological and Cognitive Psychology
  • Developmental and Social Psychology
  • Introduction to Marketing Management
  • Introductory Accounting for Business
  • Marketing Psychology 
  • Economic Environment of Business
Year 2

Core modules:

  • Research Methods and Data Analysis
  • Applied Psychology and Professional Skills
  • Individual Differences and Personality
  • Cognition and Cognitive Neuropsychology
  • Marketing Communications
  • Services Marketing
  • Market Research
  • Digital Marketing
Placement Year

Your opportunity to set your studies in context by taking a placement in the UK or abroad.

The Aston placement year forms an integral part of your educational journey and is compulsory for all home students. International/EU students can request permission to opt out of the placement year, but we strongly recommend that is completed where possible.


Final Year 

Core modules:

  • Social Psychology
  • Lifespan Development
  • Marketing Strategy
  • Advanced Marketing Communications
  • Consumer Research and the Customer Experience
  • Strategic Brand Management
  • Innovation and New Product and Service Development
  • Final Year Project


Entry requirements



Five GCSEs all at grade C/4 and must include Maths and English Language. Please note we do not accept Key skills or Functional skills in place of these.

A Level
  • ABB in any three A Levels.
  • BBB in any three A Levels plus grade B in either Core Maths or Extended Project Qualification (EPQ).
  • BBC in any three A Levels for contextual offer students.*

The following subjects will not be considered as one of the core three A Levels - General Studies, Critical Thinking, Citizenship Studies.

We welcome applications from students who have tried to improve their examination grades by taking resits and only your latest grades will be accepted. We treat these applications in exactly the same way as other applications.


We accept the following BTEC subjects and in some cases you may be required to take additional A Levels as listed in the grid below.

Subjects accepted: Applied Science, Animal Care and Veterinary Science, Art, Design and Media, Business, Administration and Law, Child Development and Well Being, Computer Science and ICT, Design and Technology, Drama, Theatre Studies and Performing Arts, Economics, Education and Training, Engineering, English, Finance and Accounting, Geography, Government and Politics, Health and Social Care, History, Languages, Mathematics and Statistics, Medicine and Dentistry ,Music, Religious Studies, Science, Social Sciences.

BTEC Qualification Name

BTEC grades required

A Level Requirements

Extended Diploma (QCF/National)


Not applicable

Diploma (QCF)National Diploma

Distinction, Distinction (DD)

With this BTEC you must also achieve a grade B one A Level subject

Subsidiary Diploma (QCF)

National Extended Certificate

Distinction (D)

With this BTEC you must also achieve grades BB in two A Level subjects

90 Credit Diploma (QCF)

Distinction, Distinction (DD)

With this BTEC you must also achieve grades BB in two A Level subjects

National Foundation Diploma

Distinction (D)

With this BTEC you must also achieve grades BB in two A Level subjects

T Level

Grade D

Students completing T levels in 2022
T levels in the following subjects are not accepted for entry to this course: Design, Surveying and Planning for Construction; Digital Production, Design and Development; Education and Childcare.  Please note that where a T level is listed as 'Not acceptable' this is because the T level does not cover subject specific knowledge that we normally require at A level.  If you have taken both a T level and an additional A level or A levels please consult the admissions team for advice in relation to any degrees where T levels are listed as 'not accepted.'

Students completing T levels in 2023 and beyond
There are now an additional seven T Level qualifications in: building services; engineering for construction; digital business services; digital support and services; health; healthcare science; onsite construction and science. The first student cohorts from these subjects will complete their courses in the summer of 2023. We will publish details of the progression opportunities to our degree programmes from these T Levels by September 2022.

International Baccalaureate Diploma

32 points overall and must include grades 6, 5, 5 in Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English Language. Or Or 29 points overall, three Higher Level subjects at 5 5 4. You must also have Standard Level grade 5 in both Maths and English Language for contextual offer students.*

Access to Higher Education

We accept the QAA-recognised Access Diploma which must consist of 45 credits at Level 3. You must obtain a minimum of 30 distinction and the rest must be at merit or distinction. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirement. 

Foundation Programmes

Foundation Programme in Science: Health Science (Aston University)

It is also possible to gain entry to this course by completing the Aston University Foundation Programme in Science: Health Science.

External Foundation Programmes from another University

We consider external foundation programmes for entry into our year 1 programmes on a case-by-case basis. We will always require applicants to have met the following criteria prior to application:

  • 5 GCSE’s at grade C/4 or above including Maths and English
  • CCC at A Level

Any conditional offers made will be based on meeting a specific grade in your foundation programme. In order to be considered you will need to submit a UCAS application as we do not accept direct applications.

International students

International qualifications

Applicants whose first language is not English will be required to provide evidence of an English language qualification. Find out more about our English language requirements. International students can discover more about the qualifications we accept on our international pages.

International foundation programmes

If you don’t meet our entry requirements, we have a range of pathway programmes offered by our partner, ONCAMPUS Aston, which you can complete to progress onto one of our degrees.



Year 1: 

We consider applicants for year 1 entry who are undertaking a degree elsewhere. You must meet the GCSEs and A Level (or equivalent) requirements as listed. Alongside this you must have gained (or be expected to gain) 60% overall and 120 credits with no fails at another recognised university. In order to be considered you will need to submit a UCAS application as we do not accept direct applications, and this must include an academic reference.

Year 2:

We are not taking applications for second year transfers.

Year 3/final year: 

We do not accept any transfers into year 3 or final year of this programme

View our Transfers Policy

For further information regarding the transfers policy and Student Transfer Arrangements please see here

Age of qualifications

Applicants must normally have achieved their eligible academic qualifications for entry onto this course within the last three years. Applicants presenting qualifications older than three years will be considered on a case-by-case basis by the Academic Admissions Lead.

View our Admissions Policy

Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with predicted grades that fall below these entry requirements if the application is of a high standard (however, initial offers will not be lower than stated above).

*For details on our Aston Ready contextual offer scheme, please see here.

The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

Learning, teaching and assessment

Our close employer links and focus on practical experiences to transfer to the workplace means you’ll get a blend of learning and teaching experiences that will equip you for your career.

Learning and teaching

You will complete a range of modules from across the full breadth of psychology and marketing, learning from expert academics in both subjects Throughout your studies with us, you will experience a range of teaching methods including lectures, tutorials, group working, case studies, and individual and group presentations.

This will give you an invaluable blend of insight and knowledge about both areas, allowing you to apply theories and practices learned in one subject to the other. This will help you to be successful in your future career, and is a key part of what makes our graduates so employable and sought after.


You will be assessed throughout the course using a wide range of methods linked to learning outcomes, including:

  • class tests/end of year examinations (unseen essay, short answer or multiple choice questions)
  • essays
  • research reports (group or individual)
  • presentations
  • statistics assignments
  • oral presentations

Personal development

This course is designed to give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life, this has been designed to aid in the development of your team working and negotiating skills.


The School of Psychology is home to nearly 50 teaching and research members of staff. This broad range of research interests informs our teaching, providing a wide range of modules for undergraduate students. Staff are based in a number of research groups and centres across the University, with interests in neuroscience and neurodevelopment, ageing, cognitive and affective neuroscience, neuroimaging (including neuroimaging of clinical populations), health and lifespan development, and sensory and perceptual systems.

In addition, you will also work with staff from Aston Business School across a range of general business and specialist marketing fields.

Programme Director: Dr Carl Senior

Fees and scholarships

UK students (2022/23)

Annual tuition fees: £9,250

During placement year: £1,250

International students/EU students* (2022/23)

Annual tuition fees: £19,700*

During placement year: £2,500

*The United Kingdom government has confirmed that European Union (EU), other European Economic Area (EEA) and Swiss nationals commencing academic courses in England from August 2021 will no longer be charged the same tuition rates as Home students.

Further information 

*Tuition fees are reviewed annually and may increase in subsequent years in line with inflation linked to the Retail Price Index (RPI) to take account of the University’s increased costs of delivering the Programme. Any such increase shall always be in accordance with the law. When undertaking a placement year a placement year fee applies.

More information on fees


At Aston University we are committed to supporting the most talented and hardworking students to achieve their potential by providing a range of scholarships to help lower tuition and living costs. Find out more about our scholarships here.

Career prospects

Understanding human behaviour more effectively is increasingly seen as the future of marketing.

The good news is that, thanks to the huge range of creative, communication, and human engagement skills they learn, graduates in psychology and marketing make brilliant communications strategists, business leaders and creative professionals.

The BPS accreditation that you’ll received when you graduate will not only give you what you need to go into psychology as a career, but also give you valuable credibility in your field, whatever industry you go in to.

Recent graduates from our suite of psychology courses have gone on to work in organisations including:

  • BBC
  • Civil Service
  • Deloitte
  • Foreign and Commonwealth Office
  • HSBC
  • IBM
  • Jaguar Land Rover
  • KPMG
  • Local government
  • Marks & Spencer
  • NHS trusts
  • Private care companies
  • PwC
  • The Co-operative Bank


Frequently asked questions

Why is a placement useful for Psychology and Marketing?

Being able to not only demonstrate that you have industry-ready understanding of a subject through accreditation but also significant work experience, gives prospective employers confidence in your capacity to transfer your skills within the work place. It also brings what you’ve learnt in lectures to life, and gives you a great opportunity to better understand the kind of career you want to develop once you graduate.

Why choose a joint honours degree at Aston University?

Joint honours is a true mix of two subjects, working with experts and academics from both sides to gain a deeper understanding of each. It also provides you with the opportunity to apply the theory of each in practice, meaning that you get a very broad and in-depth insight into both subjects. Being able to apply this theory to real-world issues is something that you’ll need to do in your future career, so this course gives you a unique insight into how this works in practice.

What facilities will I get to use at Aston?

As well as university-wide facilities, as a psychology student you will have access to a wide range of specialist facilities designed to enrich your studies and aid in your development.

These include:

  • An observation suite with covert audio-visual recording.
  • Equipment and tools for psychophysiological measurement, eye tracking and motion-capture.
  • Experiment rooms for cognitive experiments.
  • Larger labs for focus groups and audience-based experiments.
Why should international students choose Aston University?

Study at Aston University and you will be part of a multi-cultural community located at the heart of the dynamic city of Birmingham. Our courses are practical, inspired by industry and many have internationally recognised accreditations. Renowned for our employability prospects and connections to business and industry, we provide outstanding careers support, advice and placement opportunities.

For those interested in working in the UK after they have graduated, the UK government has created a new post-study work visa.


Chat with current students

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