Psychology and Marketing BSc 2021

Study Psychology and Marketing at Aston University, Birmingham, and experience the ideal blend of specialist subject learning, expert teaching and real-world experience to prepare you for an exciting career in a range of roles.

Location: Aston University, Birmingham

Course type

Full-time (Hons)

Course format

Placement year (UK/abroad)

Duration

4 years

UCAS code(s)

C8N5

Start date

Overview
Explore Psychology and Marketing BSc at Aston University

Second Year student James discusses his experience studying Psychology at Aston University

Psychology and Marketing Testimonial

“All of my lecturers were always willing to help, or just to chat about the topics we'd been studying. If you ask for help, you will always get it which is invaluable in terms of support.”

Hannah Derry
Graduate role: Development Advisor, PSA Groupe

Psychology and Marketing Testimonial

“All of my lecturers were always willing to help, or just to chat about the topics we'd been studying. If you ask for help, you will always get it which is invaluable in terms of support.”

Hannah Derry
Graduate role: Development Advisor, PSA Groupe

Course outline and modules

From branding to buyer behaviour, understanding why people buy one product over another, or why they behave in ways that may be unhealthy, are vital skills for helping organisations in retail, healthcare and the creative industries to be successful.

By studying psychology and marketing together, you’ll understand how to creatively communicate with people to help them make healthier decisions and help businesses to grow.

Studying marketing through the lens of psychology gives businesses and organisations insight into the consumer mind, and helps them to understand how this psychological knowledge influences and improves the way they communicate, resulting in more successful marketing plans.

What is studying Psychology and Marketing at Aston really like?

On our BSc Psychology and Marketing programme you will experience a wide range of high quality learning experiences.

From informative large-scale interactive lectures, to smaller group sessions such as tutorials, where you will discuss the course material with your tutors and peers. You will also complete lab sessions, where you will learn key practical skills for psychological research; plus there will be opportunities to work with our expert staff on a one-to-one basis.

With our British Psychological Society (BPS) accredited Psychology and Marketing BSc degree, you’ll investigate the workings of the mind and establish how it influences human behaviour in relation to marketing.

You will develop a full understanding of marketing principles in both theory and practice and merge your understanding of these two fields to gain a greater insight into consumer behaviour.

Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology.

What accreditations does the Psychology and Marketing degree course at Aston have?

Our Psychology and Marketing BSc is accredited by the British Psychological Society (BPS) and confers eligibility for the Graduate Membership (CPsychol) of the BPS, which is vital for students who wish to ultimately train as a professional psychologist (clinical, educational, forensic, occupational etc). It is also the first step towards becoming a Chartered Psychologist.

This means that, not only will you have the right preparation and knowledge, but the right accreditations for a successful career as a psychologist should you choose this path.

Placement year

You will also undertake an integrated placement year in a real-life working environment, in the UK or overseas, as part of your learning. The placement you take can focus on one or both of the subjects on your course.

The integrated placement year gives you the genuine practical work experience that is invaluable in developing an appreciation of issues such as office politics, which cannot be replicated in the lecture room. You’ll gain experience of applying the theory you’ve explored on your course in a real-world situation, boosting your employability skills.

We’ll provide you with lots of help and advice in finding your placement, and specialist support and supervision while you’re undertaking your role in industry.

International students and post-study work visa

Aston University is a diverse, close community and welcomes international students. Students from over 120 different countries choose to study with us every year. Based in the centre of Birmingham, Aston is not only a great place to study, it’s also a great place to live.

The new post-study work visa enables international students to remain in the UK for two years after they have completed their studies to find work. Click here for more information on post-work visas.

Modules

Year 1

Cire modules:

  • Key Skills in Psychology I
  • Key Skills in Psychology II
  • Biological and Cognitive Psychology
  • Developmental and Social Psychology
  • Introduction to Marketing Management
  • Introductory Accounting for Business
  • Marketing Psychology  
  • Economic Environment of Business
Year 2

Core modules:

  • Research Methods and Data Analysis
  • Applied Psychology and Professional Skills
  • Individual Differences and Personality
  • Cognition and Cognitive Neuropsychology
  • Marketing Communications
  • Services Marketing
  • Market Research
  • Digital Marketing
Placement Year

Your opportunity to set your studies in context by taking a placement in the UK or abroad.

Final Year 

Core modules:

  • Critical Social Psychology
  • Child Development
  • Marketing Strategy
  • Advanced Marketing Communications
  • Consumer Research and the Customer Experience
  • Strategic Brand Management
  • Innovation and New Product and Service Development
  • Final Year Project

 

Entry requirements

 

GCSEs

Five GCSEs all at grade C/4 and must include Maths and English Language. Please note we do not accept Key skills or Functional skills in place of these.

A Level
  • BBB in any three A Levels.
  • BBC in any three A Levels plus grade B in either Core Maths or Extended Project Qualification (EPQ).
  • BCC in any three A Levels for Contextual offer students.*

The following subjects will not be considered as one of the core three A Levels - General Studies, Critical Thinking, Citizenship Studies.

We welcome applications from students who have tried to improve their examination grades by taking resits and only your latest grades will be accepted. We treat these applications in exactly the same way as other applications.

BTEC

We accept the following BTEC subjects and in some cases you may be required to take additional A Levels as listed in the grid below.

Subjects accepted: Applied Science, Animal Care and Veterinary Science, Art, Design and Media, Business, Administration and Law, Child Development and Well Being, Computer Science and ICT, Design and Technology, Drama, Theatre Studies and Performing Arts, Economics, Education and Training, Engineering, English, Finance and Accounting, Geography, Government and Politics, Health and Social Care, History, Languages, Mathematics and Statistics, Medicine and Dentistry ,Music, Religious Studies, Science, Social Sciences.

BTEC Qualification Name

BTEC grades required

A Level Requirements

Extended Diploma (QCF/National)

Distinction,
Distinction,
Distinction
(DDD)

Not applicable

Diploma (QCF)National Diploma

Distinction, Distinction (DD)

With this BTEC you must also achieve a grade B one A Level subject


Subsidiary Diploma (QCF)

National Extended Certificate

Distinction (D)

With this BTEC you must also achieve grades BB in two A Level subjects


90 Credit Diploma (QCF)

Distinction, Distinction (DD)

With this BTEC you must also achieve grades BB in two A Level subjects

National Foundation Diploma

Distinction (D)

With this BTEC you must also achieve grades BB in two A Level subjects

International Baccalaureate Diploma

32 points overall and must include grades 6, 5, 5 in Higher Level subjects. You must also have Standard Level grade 5 in both Maths and English Language.

Access to Higher Education

We accept the QAA-recognised Access Diploma which must consist of 45 credits at Level 3. You must obtain a minimum of 30 distinction and the rest must be at merit or distinction. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirement. Subjects Accepted: Humanities, Social Sciences, Health and Social Care, Applied Science, Biology combined with Chemistry, Biomedical Science, Biosciences, Combined Sciences, Health Sciences, Health Sciences Professions, Life Sciences, and Sciences.

Foundation Programmes

Foundation Programme in Science: Health Science (Aston University)

For students with good A Level (or equivalent) grades, but who narrowly miss our standard requirements, it is also possible to gain entry to this course by completing the Foundation Programme in Science: Health Science.

External Foundation Programmes from another University

We consider external foundation programmes for entry into our year 1 programmes on a case-by-case basis. We will always require applicants to have met the following criteria prior to application:

  • 5 GCSE’s at grade C/4 or above including Maths and English
  • CCC at A Level

Any conditional offers made will be based on meeting a specific grade in your foundation programme. In order to be considered you will need to submit a UCAS application as we do not accept direct applications.

International students

International qualifications

Applicants whose first language is not English will be required to provide evidence of an English language qualification. Find out more about our English language requirements. International students can discover more about the qualifications we accept on our international pages.

Other

Degree

Year 1: 

We consider applicants for year 1 entry who are undertaking a degree elsewhere. You must meet the GCSEs and A Level (or equivalent) requirements as listed. Alongside this you must have gained (or be expected to gain) 60% overall and 120 credits with no fails at another recognised university. In order to be considered you will need to submit a UCAS application as we do not accept direct applications, and this must include an academic reference.

Year 2:

Second year transfers are not part of the standard admissions process and is up the discretion of the admissions team and tutor. Applications are only considered if there is space on that year of the programme. Typically, applicants for second year entry must meet the GCSEs and A Level (or equivalent) requirements as listed. Alongside this you must have gained (or be expected to gain) 60% overall and 120 credits with no fails on an equivalent programme at another recognised university. The equivalency of the programme is reviewed by the Admissions Tutor and you will be required to provide an official copy of the programme specification of this. It is also expected that you have not previously attempted the second year of a programme elsewhere. In order to be considered you will need to submit a UCAS application as we do not accept direct applications, and this must include an academic reference.

Year 3/final year: 

We do not accept any transfers into year 3 or final year of this programme

View our Transfers Policy

For further information regarding the transfers policy and Student Transfer Arrangements please check:  https://www2.aston.ac.uk/study/student-transfer

View our Admissions Policy

Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with predicted grades that fall below these entry requirements if the application is of a high standard (however, initial offers will not be lower than stated above).

*For details on our Aston Ready contextual offer scheme, please see here.

The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

Learning, teaching and assesment

Our close employer links and focus on practical experiences to transfer to the workplace means you’ll get a blend of learning and teaching experiences that will equip you for your career.

Learning and teaching

You will complete a range of modules from across the full breadth of psychology and marketing, learning from expert academics in both subjects Throughout your studies with us, you will experience a range of teaching methods including lectures, tutorials, group working, case studies, and individual and group presentations.

This will give you an invaluable blend of insight and knowledge about both areas, allowing you to apply theories and practices learned in one subject to the other. This will help you to be successful in your future career, and is a key part of what makes our graduates so employable and sought after.

Assessment

You will be assessed throughout the course using a wide range of methods linked to learning outcomes, including:

  • class tests/end of year examinations (unseen essay, short answer or multiple choice questions)
  • essays
  • research reports (group or individual)
  • presentations
  • statistics assignments
  • oral presentations

Personal development

This course is designed to give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life, this has been designed to aid in the development of your team working and negotiating skills.

Staff

The School of Psychology is home to nearly 50 teaching and research members of staff. This broad range of research interests informs our teaching, providing a wide range of modules for undergraduate students. Staff are based in a number of research groups and centres across the University, with interests in neuroscience and neurodevelopment, ageing, cognitive and affective neuroscience, neuroimaging (including neuroimaging of clinical populations), health and lifespan development, and sensory and perceptual systems.

In addition, you will also work with staff from Aston Business School across a range of general business and specialist marketing fields.

Programme Director: Dr Carl Senior
Admissions Tutor: Dr Nathan Ridout

 

Fees and scholarships

UK students (2021/22)

Annual tuition fees: £9,250

During placement year: £1,250

International students/EU students* (2021/22)

Annual tuition fees: £15,950*

During placement year: £2,500

*The United Kingdom government has confirmed that European Union (EU), other European Economic Area (EEA) and Swiss nationals commencing academic courses in England from August 2021 will no longer be charged the same tuition rates as Home students.

Further information 

*Tuition fees are reviewed annually and may increase in subsequent years in line with inflation linked to the Retail Price Index (RPI) to take account of the University’s increased costs of delivering the Programme. Any such increase shall always be in accordance with the law. When undertaking a placement year a placement year fee applies.

More information on fees https://www2.aston.ac.uk/study/undergraduate/student-finance

Scholarships

At Aston University we are committed to supporting the most talented and hardworking students to achieve their potential by providing a range of scholarships to help lower tuition and living costs. Find out more about our scholarships here. https://www2.aston.ac.uk/scholarships

Career prospects

Understanding human behaviour more effectively is increasingly seen as the future of marketing.


The good news is that, thanks to the huge range of creative, communication, and human engagement skills they learn, graduates in psychology and marketing make brilliant communications strategists, business leaders and creative professionals.


The BPS accreditation that you’ll received when you graduate will not only give you what you need to go into psychology as a career, but also give you valuable credibility in your field, whatever industry you go in to.


Recent graduates from our suite of psychology courses have gone on to work in organisations including:

  • BBC
  • Civil Service
  • Deloitte
  • Foreign and Commonwealth Office
  • HSBC
  • IBM
  • Jaguar Land Rover
  • KPMG
  • Local government
  • Marks & Spencer
  • NHS trusts
  • Private care companies
  • PwC
  • The Co-operative Bank

 

Frequently asked questions

Why is a placement useful for Psychology and Marketing?

Being able to not only demonstrate that you have industry-ready understanding of a subject through accreditation but also significant work experience, gives prospective employers confidence in your capacity to transfer your skills within the work place. It also brings what you’ve learnt in lectures to life, and gives you a great opportunity to better understand the kind of career you want to develop once you graduate.

Why choose a joint honours degree at Aston University?

Joint honours is a true mix of two subjects, working with experts and academics from both sides to gain a deeper understanding of each. It also provides you with the opportunity to apply the theory of each in practice, meaning that you get a very broad and in-depth insight into both subjects. Being able to apply this theory to real-world issues is something that you’ll need to do in your future career, so this course gives you a unique insight into how this works in practice.

What facilities will I get to use at Aston?

As well as university-wide facilities, as a psychology student you will have access to a wide range of specialist facilities designed to enrich your studies and aid in your development.

These include:

  • An observation suite with covert audio-visual recording.
  • Equipment and tools for psychophysiological measurement, eye tracking and motion-capture.
  • Experiment rooms for cognitive experiments.
  • Larger labs for focus groups and audience-based experiments.
Why should international students choose Aston University?

Study at Aston University and you will be part of a multi-cultural community located at the heart of the dynamic city of Birmingham. Our courses are practical, inspired by industry and many have internationally recognised accreditations. Renowned for our employability prospects and connections to business and industry, we provide outstanding careers support, advice and placement opportunities.

For those interested in working in the UK after they have graduated, the UK government has created a new post-study work visa.

 

Chat with current students

 
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