The opportunity to study for two degrees
Learn Business. Do Business. Practical business experience as you study
Study abroad and internship opportunities
Course outline and modules
- Marketing modules
You will learn a comprehensive understanding and critical evaluation of marketing management practices, underpinned by relevant theories and conceptual frameworks applied to contemporary issues and organisational strategies within national and international contexts. Culminating with the creation and the proposal of a professional marketing plan.
This module introduces key theories surrounding consumers and how they navigate through modern marketplaces considering the whole consumption cycle. As a consequence you will not only evaluate how consumers make purchasing decisions, but also formulate a critical understanding of how they may use possessions or get rid of stuff (e.g. gift-giving) especially in the context of their own consumer behaviour.
Strategic Brand Management
Most branding modules focus on what brand perfection looks like. Most organisations do not want perfection they want to use their brand practically to support the delivery of the organisations objectives. This module focuses on the art of the practical not the art of the perfect.
You will produce a strategic understanding of the opportunities provided by digital marketing and the challenges of preparing and formulating successful digital strategies. It evaluates the role of digital media in marketing strategy and how new technologies can be embraced for marketing purposes. It evaluates the impact of web based innovations on marketing and consumer behaviour.
- Analytics modules
We will introduce you to visualisation techniques used to display and summarise information. You will look at descriptive statistics that can be used to extract meaningful information from data. This module will give you the skills and practise in using appropriate statistical techniques when completing business reports and communicating data analysis to the organisation management team.
Here we focus on turning real-world problems into mathematical and spreadsheet models and examine how you can use models to help rational decision making in organisations. You’ll develop a deep knowledge and understanding of the main modelling concepts and you will be able to quickly identify problems and situations in business where the use of those models can be beneficial.
Data Mining and Web Analytics
We explore data mining techniques and their use in business decision making. You will learn how to uncover patterns and trends hidden in data.
You will understand how mathematical and econometric methods can be used to model diverse transformation processes to establish benchmarks of efficiency and productivity for organisations. Learn how to carry out a benchmarking exercise using such methods. Gain valuable hands-on experience of implementing an efficiency and productivity assessment using specialised software.
Research Methods Workshop
Ethics in Academic Practice
This module provides an introduction to the Academic Offence framework. By completing the resources you will understand the key principles underpinning the submission of academic assignments. These principles can then be applied to the rest of the modules studied at the university.
The Aston Global Advantage
The AstonGlobal Advantage is our professional development programme that runs throughout all MSc programmes at Aston Business School. Focusing on professional development and employability, this integrated module gives you the opportunity to identify, develop and apply the key transferrable skills you will gain throughout the year.
Business Project or Dissertation
The Business Project/Dissertation is a chance for you to carry out an original piece of work applying material that you have learnt in the taught element of your degree. Specific requirements will be explained relating to different degree programmes but in summary you must demonstrate both theoretical and practical knowledge of your chosen area of specialism.
Applicants with extensive work experience
We recognise the value of extensive professional experience. If you do not have the academic qualifications, but have extensive and relevant professional experience and a proven ability to succeed, we would welcome your application.
The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.
- One of the following
A good UK honours degree (minimum lower second class)
Equivalent overseas degree recognised by Aston University.
- As well as
Two professional references – at least one must be from an academic referee
An official academic transcript of your university grades to date
A completed application form.
- For International Students
An official academic transcript, with an official English translation, of your university grades to date.
Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.
Postgraduate masters students enrolling with Aston Business School with a 5.5 in one of the four IELTS sections will be required to engage with English language tuition as part of our professional development programme, The Aston Global Advantage. There will be no extra cost to the student.
For students who do not meet our minimum academic and English language requirements for this course, we offer an alternative pathway to an Aston Master’s with Kaplan International College, London.
For more information about qualifications, view our Aston in your country webpage.
Learning, teaching and assessment
This course will provide you with an excellent learning experience that draws on the research and consultancy of Aston academic staff, utilising the University’s links with business, professional and public sector organisations. It offers you the opportunity to enhance your employability by developing life-long learning and personal development skills.
Our innovative virtual learning environment, Blackboard, will support and enhance your learning experience. This online platform has a wealth of resources to help you make the most of your course such as lecture slides and other study materials.
There is a variety of assessment methods, including exams, coursework and practical sessions designed to test your understanding of key topics.
- International students
Aston University is a diverse, close community and welcomes international students on many of our postgraduate programmes. Students from over 120 different countries chose to study with us every year and Aston is not only a great place to study, based in the centre of Birmingham it’s also a great place to live.
- Post-study work visa
Aston University welcomed the creation of a new immigration route which will enable international students to remain in the UK for two years after they have completed their studies to find work. The new post-study work visa will apply to international students starting undergraduate and postgraduate courses from 2020. Click here for more information on post-work visas.
Student experience and employability
- Overseas opportunities
We benefit from an extensive network of partner institutions, including some of the highest ranked business schools in the Europe, such as Kedge Business School in France. Your options are not just limited within Europe, we also have partnerships with universities worldwide, from Australia to China and USA to Singapore.
You’ll be pleased to know that all of our overseas study programmes are all tuition-free and you’ll study and be assessed in English.
We believe that a work placement taken as part of your masters programme can be hugely beneficial to your career prospects. It will enhance your CV and can give you a competitive advantage when applying for graduate roles.
As part of this course you’ll have the opportunity to undertake a work placement. Choose a company of your choice, in the UK or overseas, and spend from one month to 12 months gaining valuable work experience. You’ll apply what you’ve learnt on a daily basis and develop a deeper understanding of your subject area.
Our students have been successful in gaining work placements in a wide variety of business sectors, both in the UK and internationally. You’ll also have the unique opportunity to support start-up businesses and a local SMEs with real-life business projects through our Aston Business Clinic. You can work to solve strategic problems and making a real positive impact to growing businesses.
Our award-winning careers team will be on hand to help you find work placements and graduate positions. The team are also available to assist you with your CV and interview technique.
- Trips and visits
Your lecturers will arrange for a number of guest speakers to visit and deliver the course content. This will give you with the chance to learn from experienced business analytics professionals. You’ll gain an insight into how different companies operate and the challenges faced in this area of business.
A large number of graduate employers visit campus during the year. There’s careers fairs, networking events and much more. You’ll have the chance to discover a wide range of graduate opportunities and speak with companies to see where’s the best place for you to start your career.
- Erasmus +
Study or work in another country
The University has secured Erasmus+ mobility funding for students going on placement during the academic year 2019/20. For students planning their placement in the academic year 2020/21, Erasmus+ mobility funding will be dependent on the Exit date and whether a Withdrawal deal is agreed. The University’s Brexit information page is regularly being updated and will have the latest information.
Fees and scholarships
UK/EU students (2020/21)
Annual tuition fees: £10,550
International students (2020/21)
Annual tuition fees: £19,850
This course will prepare you to start you own business, work in a strategic way for any organisation needing an entrepreneurial outlook, that requires critical thinking and decision-making informed by strategic thinking across marketing and business analytics areas.
Frequently asked questions
- Why study marketing and analytics at Aston University?
This course combines traditional study with hands-on learning experiences, in order to give you the knowledge, skills and applied understanding of these vital areas of business in today’s market.
You’ll have opportunities to put all of this into practice at Aston, through an internship, offering advice to SME’s and start-ups or even starting your own business. Enhance your entrepreneurial potential at Aston.
- What kind of career will I develop with a masters in marketing and analytics?
Whether you’d like to start your own business, lead an existing family business, or work for an organisation that values entrepreneurial thinking, leadership and analytical skills, this course is for you. You get the opportunity to shape this course to suit your interests and career goals.
- Why choose to study with Aston Business School?
Aston Business School is part of an elite group of business schools thanks to our triple accreditation from AACSB, EQUIS and AMBA. We can help to enhance your career prospects, boost your earning potential and set you on the pathway for a successful, rewarding career.
Aston University is renowned for its excellence in teaching and research and the employability of our graduates. At Aston Business School we are committed to innovative approaches to teaching and education. We are dedicated to providing the students with a competitive advantage in the jobs market by delivering the knowledge students need to pursue the many career tracks available to them with a background in international business. Teaching on the course is informed by our world-class scholars and provides you with a deep understanding and skills for conducting business in a global scale. At Aston University, we aim to prepare the students for the real world challenges. There are plenty of opportunities for students to gain hands-on experience and apply their knowledge in real-life situations by engaging in live projects and internships.