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Digital Marketing Degree Apprenticeship
BSc (Hons)
Code: ST0481
This Level 6 Degree Apprenticeship will provide the practical and theoretical training for digital marketers who want to gain new skills and a formal degree qualification.
Location: Aston University, Birmingham
Course overview
Empowering the next generation of digital marketing professionals, the Digital Marketing Degree Apprenticeship will give apprentices the know-how to plan, execute and evaluate successful digital campaigns.
This Level 6 Degree Apprenticeship will provide the practical and theoretical training for developing digital marketers who want to gain new skills and a formal degree qualification. This course would be ideal for those in an entry-level digital marketing role, or those looking to join a digital marketing team.
Facilities
At Aston University, apprentices enjoy full access to all the facilities available to regular students. This inclusive approach ensures that apprentices can take advantage of the university's library, labs, study spaces, cafes and more. By providing equal access to these facilities, Aston University supports apprentices in their educational journey, enabling them to thrive in both academic and practical aspects of their chosen fields.
Course objectives
- Make use of theoretically underpinned management techniques to bring about sound analysis, design, and delivery of management solutions.
- Demonstrate understanding and application of core theory and knowledge in marketing within the wider business context.
- Develop the personal and intercultural awareness needed to work and communicate effectively in business.
- Work effectively as independent self-managed learners as well as parts of a team; demonstrate graduate-level transferable skills.
- Learn to make appropriate operational and strategic decisions and to apply knowledge based on sound analysis in an international context.
Modules and learning outcomes
Entry requirements
You will need to apply for a Degree Apprenticeship role or already be employed in a job in England with responsibilities aligned with the degree content. Please see the how to apply section below for more information.
Apprentices are selected based on their applications, an interview and an assessment process which is tailored to your apprenticeship position.
Indicative entry requirements are given below, but please note that each employer may set their own criteria.
To be considered for this programme, Aston University expects that applicants will have/are predicted to achieve three A Levels at CCC or above, or equivalent BTECs.* Other qualifications may be considered on a case by case basis.
*Please note:
Employers may specify their own entry criteria that can exceed this.
Candidates who do not have three A Levels at CCC may be considered on a case by case basis with aptitude and experience taken into consideration.
You must have a minimum of five GCSEs at Grade C/4 or above including Mathematics and English.
Indicative entry requirements are given below, but please note that each employer may set their own criteria.
University eligibility: Apprentices are selected based on their applications, an interview and an assessment process which is tailored to your apprenticeship position.
Apprentice eligibility: The eligibility for the apprenticeship is set by ESFA funding rules each year (please click here to read more).
Course fees
You will not have to pay tuition fees as a degree apprenticeships, as the costs are met by the UK government and your employer*. In addition to your fees being paid, you will also earn a salary while you study, so there is no need to apply for Student Finance.
The funding band for this degree apprenticeship is £21,000. This is the full cost of your apprenticeship which will be paid for using your employer's apprenticeship levy.
Assessment
You will be assessed through two applied assignments per module that relate directly to your role in the organisation, adding immediate value for both you and your employer. While there are no traditional examinations, assessments will give you the opportunity to demonstrate how you have implemented your learning and had a positive impact in their organisation.
In the final year, you will complete a large work-based project requiring you to apply all of the theory and skills gained throughout the apprenticeship. For example, this could take the form of a creative digital campaign brief for a marketing agency, an evaluation of a digital marketing campaign or a case study covering the development of a new customer engagement campaign.
End point assessment
The apprenticeship concludes with the end point assessment (EPA). The EPA gives you the opportunity to showcase your academic, personal and professional development achievements throughout the apprenticeship. You will present your work-based project to an interview panel explaining what was delivered, how you implemented the skills, knowledge and behaviours gained through the apprenticeship and the impact your work has had for the organisation. You will then take part in a professional discussion to demonstrate your competencies and how you have applied your learning in the workplace. After the EPA, the assessors consider what grade should be awarded for the apprenticeship – fail, pass, merit or distinction.
Career prospects
A Digital marketing Degree Apprenticeship opens a route for prospective marketers that aim to acquire fresh skills and an official degree. Leading to roles like Digital Marketing Specialist, Social Media Manager, Content Marketing Manager, SEO Specialist, PPC Specialist, Email Marketing Specialist, and E-commerce Manager.
Contact us
If you have any questions, please email apprenticeships@aston.ac.uk. Be sure to include your name, your employer, and the programme you are inquiring about.
