Start dates available for January, April, July & October. Please visit Kaplan, Singapore here for more details. 

Course overview

In an era where the circular economy and digital transformation reign supreme, this programme is pivotal in preparing you for the plethora of significant career opportunities that have emerged globally, encompassing a spectrum from small businesses to large-scale enterprises. 

The advent of disruptive technologies and the digital revolution have unveiled novel avenues for engaging with diverse audiences through more interactive mediums. The growth of digital communications, e-commerce and innovative business models necessitates an entirely new repertoire of skills. The programme is grounded in the essential skill sets of analysis, creativity and strategy. 

The Master’s degree programme will be delivered through blended learning, which is a combination of face-to-face teaching and online learning.

Why Strategic Digital Marketing at Aston University?

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Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
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Our graduates are equipped with the skills to tackle business challenges and make an impact on industry.
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Excellent prospects
Tailored to meet the evolving demands of the global marketplace.


The MSc Digital Marketing and Strategy programme consists of 10 modules. This programme may be completed in 12 months on a part-time basis. 

The following modules are covered in the programme:

Module Title
CSR, Sustainable Development and Public Policy 
Digital Advertising 
Digital Analytics and Artificial Intelligence 
Effective Management Consultancy 
Human Resources and Change Management 
Integrated Communications and Digital Strategy 
Project Implementation and Reflection 
Project Proposal 
Social Selling and E-Commerce Management
Strategic Management and Finance

Entry requirements


  • Degree in any discipline; OR
  • Other qualifications will be assessed on case-by-case basis and the final decision rests with the University. 

Additional requirements

•    Completed application form
•    One professional reference – for graduates within the last 3 years, one can submit EITHER an Academic Reference OR Employer Reference
•    An official academic transcript and certificate of university studies

•    GCE O-Level English Grade C6 or better; OR
•    IELTS score of 6.5 overall with min 5.5 in 1 band and min 6.0 in all other bands; OR
•    An equivalent English language qualification recognised by Aston University. Click here for more information. 

•    Matured students: At least 30 years old with at least 8 years’ relevant working experience; OR
•    If applicant does not hold an academic qualification in Marketing related modules (eg. Advertising, Public Relations, E-Marketing and/or Consumer Behaviour), relevant professional marketing experience may be considered (ie. at least 2 years professional marketing experience or a full 1-year internship in a marketing-related role).

In all cases, the final decision on admission to the programme rests with the University.

Fees and scholarships

For fees and scholarships please contact Kaplan directly for more information:

Telephone: +65 8613 8989

For further information about this course: MSc Digital Marketing and Strategy


A combination of assignments and examinations.

Career prospects

The demand for graduates specialised in digital marketing is considerable and spans across the globe. As emerging economies witness rapid business growth, there is an escalating need for professionals equipped with digital marketing expertise to harness new opportunities in both domestic and international markets as:

•    Account managers
•    Chief operating managers
•    Client insights consultants
•    Consumer insights analysts
•    Customer service managers
•    Risk management officers