Digital Marketing and Analytics MSc (Online)

The potential of big data. This programme prepares strategic leaders that understand and harness data-driven decision-making.

Course type

Online / distance learning

Course format

No placements


2 years

UCAS code(s)


Start date

Course outline

Aston University offers a suite of distance learning programmes that bring our excellence in higher education in a reputable, fully online format that is constantly evolving with trends and technologies. You can choose a programme that best aligns with your career goals and desired skill set.

Increase your understanding and impact of marketing with ever-evolving technologies.

Aston University’s distance learning MSc Digital Marketing and Analytics programme emphasises central theories of marketing  and analytics.  It will develop your critical thinking, to respond effectively when faced with different challenges. You will become equipped with the confidence and skills that drive success in both data-driven and traditional approaches to marketing.  Find out more about this course

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