Business Analytics BSc

Business analytics is one of the fastest-growing disciplines in business today. Our data-rich society demands effective solutions to inform everything from strategic business decisions to policy making.

Location: Aston University, Birmingham

Course type

Full-time

Course format

Placement year (UK/abroad)

Duration

4 year with integrated placement year / 3 year course without integrated placement year option only available for non-UK/EU students

UCAS code(s)

NG12

Start date

Overview
Explore Business Analytics at Aston University

We have a worldwide reputation and inspirational staff who can pass on the benefit of genuine commercial experience.

business analytics testimonial image

“The placement year was the key attraction for me choosing to join Aston - and I was right. The placement equipped me with so many skills that I would not have developed until later on in my career. My placement took me from being a student to an adult, being able to thrive in the working world and taking on real responsibilities, as well as developing my confidence.”

Minal Sthankiya

Business and Finance Lead at the Cabinet Office

 

Aston Business School triple accreditation icon
business analytics testimonial image

“The placement year was the key attraction for me choosing to join Aston - and I was right. The placement equipped me with so many skills that I would not have developed until later on in my career. My placement took me from being a student to an adult, being able to thrive in the working world and taking on real responsibilities, as well as developing my confidence.”

Minal Sthankiya

Business and Finance Lead at the Cabinet Office

 

Aston Business School triple accreditation icon

Course outline and modules

Understand one of the fastest-growing areas in modern business and society today and study data science and analysis on our BSc Business Analytics degree at Aston University. 

Our data-rich society demands effective solutions, from strategic business decisions to ensure a company’s survival, through to approaches to government policy using data sets on public health.

Business Analytics at Aston offers a unique mix of general business studies in the first year, followed by more specialised business analytics tools and techniques as you progress your degree, and real-world examples of how these apply to a breadth of settings.

What you’ll learn

You’ll study how analytical and computing tools can be applied in a business setting to provide fresh insight and tackle complex problems.

You will experience a balanced approach of teaching, hands-on practice and training in the relevant tools as you develop the skills to inform and influence decision-making when it matters most. All of this will help you prepare for your professional career as well as identify particular areas of interest.

Real-world experience

Our teaching staff are active researchers with strong consultancy backgrounds and experience with business outreach activities, ensuring that the taught material is relevant, current and in demand.

Two undergraduate degrees

This course offers an Exchange Partnership Second Degree Pathway, meaning you could study overseas at one of our partner institutions during your placement year and graduate with two undergraduate degrees for the price of one. Find out more about our double degree option here.

International students

Aston University is a diverse, close community and welcomes international students. Students from over 120 different countries chose to study with us every year. Based in the centre of Birmingham, Aston is not only a great place to study, it’s also a great place to live.

Aston’s professional work placements can improve your chance of securing a graduate job. Placements give you experience, confidence and opportunities and, as an Aston student, you’ll be better prepared for your future career. One of the great things about Aston is our focus on employability. Our close links with businesses, industries and professions make this possible.

Foundation programme

Choosing to start your Aston journey with our foundation programme in business will help you develop specialist knowledge to ensure that you are fully prepared to study your chosen undergraduate course. During your foundation year, you’ll have excellent support from academics while group projects will give you the chance to meet new people, make new friends and build a network of peers who will share your university journey. We also have a Learning Development Centre that can provide additional support and offer pre-sessional English language programmes.

Post-study work visa

Aston University welcomed the creation of a new immigration route which will enable international students to remain in the UK for two years after they have completed their studies, in order to find work. The new post-study work visa will apply to international students starting undergraduate and postgraduate courses from 2020 at universities with a track record of compliance with immigration policy.
Find out more about the post-study work visa.

 

Modules

Year 1

In the first year you will study a mix of general Business Studies topics that will provide a foundation for the rest of your degree. Subject areas include Mathematics and Statistics for Business, Operations Management, Accounting for Business and Informational Technology in Business.

The core modules are:

  • Introductory Accounting for Business
  • Mathematics for economics
  • Information Technology in Business
  • Introduction to Marketing Management
  • Principles of Operations Management
  • Statistics for economics
  • Principle of Macroeconomics
  • Principles of Microeconomics
Year 2

You will begin to specialise in business analytics subjects, tools and techniques that can be applied in practice. Subject areas include Optimisation and Decision Analytics, Data Visualisation, and Software for Analytics.

The core modules are as follows:

  • Optimisation and Decision Analytics
  • Business Analytics in Practice
  • Data visualization
  • Database applications 
  • Software for analytics (R and SAS)
  • Econometrics 1
  • Econometrics 2

Students must choose one module from the following options:

  • Systems Analysis
  • Database applications
  • Enterprise Resource Planning
  • Principles of Microeconomics
Year 3

This is when you will undertake a professional placement or choose an international study opportunity at one of our partner institutions. This year is compulsory for all UK and EU students. 

See placement year section or find out more about the Aston placement year.

Year 4

The final year continues with further specialisation in business analytics, with subject areas including Data Mining and Big Data, Simulation, Effective Management Consultancy and Performance and Efficiency Analytics.

The core modules are as follows:

  • Simulation
  • Effective Management Consultancy 1
  • Performance and Efficiency Analytics (DEA)
  • Business analytics Project
  • Business Analytics and Data Mining

Optional modules are as follows:

  • Macroeconometrics (Time Series)
  • Microeconometrics
  • Effective Management Consultancy (T2 only)
  • Strategic Management
  • Operations Strategy


 

triple accreditation icon

Accreditation is a stamp of quality and prestige for a business school and its programmes. Aston is proud to be among 1 per cent of business schools worldwide with triple accreditation.

Entry requirements

4 year with integrated placement year / 3 year course without integrated placement year option only available for non-UK/EU students

UCAS Code: NG12

Typical offers

A Levels

BBB – standard offer

BBC (with EPQ or Core maths minimum grade B)

BCC (contextual offer)*

*For details on our Aston Ready contextual offer scheme, please see here.

IB

31 points overall in the IB diploma with 5,5,5 at HL. Minimum score of 5 in Maths at Standard level.

BTEC, Access & other

BTEC Extended Diploma DDD – standard offer

BTEC Extended Diploma DDM – (contextual offer)*

We accept the QAA-recognised Access Diploma which must consist of 45 credits at Level 3. You must obtain a minimum of 30 distinction and the rest must be at merit or distinction. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirement.

*For details on our Aston Ready contextual offer scheme, please see here.

Further requirements

5 GCSE grades A*/9 – C/4 to include:

GCSE Maths – grade B/5

GCSE English Language OR English Literature – grade C/4

Please note that General Studies does not contribute towards the UCAS points requirement but is welcomed as an additional qualification.

 

View our Admissions Policy.

Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with predicted grades that fall below these entry requirements if the application is of a high standard (however, initial offers will not be lower than stated above).

Entry onto our Foundation Year maybe offered as an alternative to the degree course if lower entry grades are achieved.

*For details on our Aston Ready contextual offer scheme, please see here.

The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

 

International students

Applicants whose first language is not English will be required to provide evidence of an English language qualification. Find out more about our English language requirements.

For more information about qualifications view our Aston in your country webpage.

Learning, teaching and assessment

Our close links to industry and our focus on delivering practical business experiences provide a blend of learning experiences to equip you for your future career.

We make extensive use of group working and presentations to develop your teamworking and negotiating skills; all of which helps prepare you for the reality of working life.

Your placement year will give you practical work experience that is invaluable in developing skills and experiences which cannot be replicated in the lecture room.

Learning and teaching

As a business analytics student at Aston, you will experience our innovative approach to teaching, which combines a range of methods including lectures, seminars, tutorials, group working, case studies and both individual and group presentations.

Traditional teaching is enhanced by our virtual learning environment that is used to host a range of electronic supporting materials.

We pride ourselves on our teaching, which has been awarded Gold in the Teaching Excellence Framework (TEF) for teaching quality – the highest possible accolade and the benchmark by which the government evaluates the quality of university teaching.

Assessment

You will undertake a mix of coursework and examinations.

Personal development

Our business degrees are designed to give you a range of transferable and practical skills to help you succeed in your chosen career. We incorporate group working and practice presentation skills to prepare you for the reality of working life. This experience will develop your teamworking and negotiating skills.

Placement year

The integrated placement year gives you the genuine, practical work experience that is invaluable in developing an appreciation of issues such as office politics, which cannot be replicated in the lecture room.

We have a dedicated Employer Team within our Careers and Placements department who have links with local, national and international organisations and advertise vacancies to students through an online platform exclusively for Aston students and graduates.  

This course offers an Exchange Partnership Second Degree Pathway. Achieve two degrees for the price of one, and study abroad at one of our partner institutions.

Find out more about the Aston placement year, and view the careers and placements page.

Fees and scholarships

UK/EU students (2020/21)

Annual tuition fees: £9,250

During placement year: £1,250

International students (2020/21)

Annual tuition fees: £15,600

During placement year: £2,500

Tuition fees are reviewed annually and may increase in subsequent years in line with inflation linked to the Retail Price Index (RPI) to take account of the University’s increased costs of delivering the Programme. When undertaking a placement year a placement year fee applies.

More information on fees

Scholarships

At Aston University we are committed to supporting the most talented and hardworking students to achieve their potential by providing a range of scholarships to help lower tuition and living costs. Find out more about our scholarships here.

Career prospects

This course will provide you with theoretical knowledge and develop your skills to suit real-world situations, beneficial to a broad range of career paths. You will develop analytical, problem-solving skills enabling you to provide logical solutions to challenging business problems.

During your placement year, you will be able to develop your learning and showcase your skills, helping you to accelerate your employability through real work experience.

Recent graduates

Business analytics graduates are in high demand and are employed in a variety of settings including banks, consultancies, government departments, charitable and not-for-profit organisations. Roles our graduates have gone on to secure include:

  • Management Analyst
  • Consultant
  • Data Analyst
  • Business Intelligence Analyst
  • Market Research Analyst
  • Data Scientist.

Organisations our graduates have gone on to work for include the Cabinet Office, E-ON, The Royal Bank of Scotland and Ford Motor Company.

Frequently asked questions

Why study business analytics at Aston?

Our business analytics course is informed by our research-active teaching staff whose strong consultancy backgrounds and employer links ensure you are taught relevant and in-demand aspects of the subject.

You’ll study a mix of general business studies with more specialised business analytics tools and techniques, as well as learning through lectures, training, and hands-on practical experience on your placement – all of which makes for a great learning experience that prepares you for your career.

Is a placement useful for business analytics?

Business analytics is one of the fastest-growing disciplines in business and our graduates are in high demand. This is not only down to the things you learn and the practical approach to learning you’ll experience, but the breadth of skills you’ll develop on your placement.

Not only do business analysts need to understand the context and application of tools and techniques, they also need to be able to inform and influence decision-making. These skills are developed through your placement year and demonstrate to employers that you can apply them in a workplace setting. A placement also helps you to understand the type of career you may want to pursue once you graduate.

What kind of jobs does a degree in Business Analytics lead to?

Business analytics can help our data-rich society make informed decisions, from strategic business challenges to public policy.

Our graduates have gone into roles such as Business Analyst, Market Research Analyst, Consultant and Data Scientist and worked for organisations like the Cabinet Office, Ford Motor Company, the Royal Bank of Scotland and E-ON.

Why Aston Business School?

Aston Business School is amongst the top 1 per cent of business schools in the world to have triple accreditation. The Teaching Excellence Framework (TEF) rates us Gold and we are first in the UK for Value Added, comparing our students’ entry grades with their final degree result, showing the quality of our teaching (Aston University, Guardian University Guide, 2020). All of this means we really value your learning experience and the skills you develop and demonstrate as part of your course.

What is the Exchange Partnership Second Degree Pathway at Aston Business School?

You can deepen your knowledge and stand out from other graduates whilst gaining a fantastic learning experience overseas. The Exchange Partnership Second Degree Pathway is similar to an exchange programme, but during your placement year you’ll follow a particular curriculum, setting you on the track for our partner institution’s degree award. This means, if successful, you will graduate with two undergraduate degrees.

Find out more about the Exchange Partnership Second Degree Pathway here.

Why should international students choose Aston University?

Aston University is a diverse, close community and welcomes international students. Students from over 120 different countries chose to study with us every year. Based in the centre of Birmingham, Aston is not only a great place to study, it’s also a great place to live.

 

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