The Centre for Business Prosperity is an international network of researchers and experts, with a focus on the global strategies of firms, industries, regions and nations. It has been producing excellent research and insights on UK trade and productivity, investment, and innovation since 2018.

The CBP mission is to spearhead cutting-edge research, foster collaboration with stakeholders, and disseminate knowledge to enable businesses, industries, regional and national governments to cultivate effective global strategies that drive long-term success and contribute to economic development.

The Centre builds on the former Lloyds Banking Group Centre for Business Prosperity (2018-2020) at Aston University and is led by Professor Jun Du.

The guiding principle of our research is centred on evidence – we leverage high-quality large datasets to conduct rigorous analysis. Our knowledge, expertise and experience in handling data ensure the competence and timeliness of our evidence-based insights and thought-leadership. By pursuing independent, critical research we aim to work in partnership with our stakeholders and inform decision-making for businesses and policymakers at the regional and national level.

For more information, please visit our website.

Research themes

Trade Policy

The Trade Policy theme studies how effects of trade agreements, trade relationships, and policy instruments on exports and imports of goods and services. Our recent focus has been to investigate the trade effects of UK’s EU Exit and explore possible avenues to improve the current UK-EU trade conditions.

The theme is led by Dr. Oleksandr Shepotylo.

Our research is supported by ESRC, Department of Business and Trade and British Chambers of Commerce, and we work in partnership with the Enterprise Research Centre (ERC), the Productivity Institute (TPI), the Policy Evidence Centre for Creative Industries (PEC).

Our recent work includes the projects:

As well as critical reviews and Parliamentary evidence:

  • The 2020 UK-US trade agreement in trade in goods and trade policy. Our written evidence to the Parliament’s inquiry by EU International Agreements Sub-Committee (25-09-2020).
     
  • Professional and Business Services and the future UK-EU relationship. Our written evidence for the Parliament Inquiry by the EU Services Sub-Committee Oct 2020 with an insight paper and a blog published by the UK in Changing Europe. Our research further underpins the written evidence adopted in UK House of Lords EU Committee Inquiry: The future UK-EU relations on trade in services by the EU Services Sub-Committee report Beyond Brexit: trade in services, March, 2021.

Current/ongoing projects:

  • Service Restrictiveness, Sourcing and Delivering International Services and Productivity, TPI funded, 2022-2024
  • Enhancing the Brexit Deal: Exploring the Impact of a UK-EU Veterinary Agreement on Agri-food Trade, 2023-2024
  • Brexit-Trade Update, 2023-2024
  • Trade and Productivity across Regions: Understanding the Dynamics and Causal Links, TPI & DBT funded, 2023-2025
Internationalization

Globalization affects our prosperity through its impact on productivity and regional development. The Internationalisation theme is focused on how globalisation, trade dynamics impact on firms’ internationalisation strategies that how that in turn affect their competitiveness, and how that wider economic impact in industries and transcend geographical boundaries.

We specialise in internationalisation through imports and exports, FDI and Merger and Acquisition and R&D collaboration.

The theme is led by Professor Jun Du

Our research is supported by UKRI-funded Innovation Research Caucus (IRC), Department of Business and Trade, British Chambers of Commerce, and Midlands Engine, West Midlands Growth Company. We work in partnership with the Enterprise Research Centre (ERC), the Productivity Institute (TPI), the Policy Evidence Centre for Creative Industries (PEC).

Our recent work includes the projects:

  • IRC State of The Art paper on Internationalisation of R&D
  • “How to make manufacturing charming again? ESRC Made Smarter Network+ (InterAct) funded report. With an event “International perceptions and megatrends of manufacturing”.

As well as critical reviews and Parliamentary evidence:

  • Review on businesses’ organisation capital and productivity challenges (our The Productivity Institute positioning paper).

Current/ongoing projects:

  • Industrial designs and international connectivity, 2022-2024
  • Re-entry with A Style: What Export Re-entry Strategies Work? TPI funded, 2022-2024
  • Understanding Trade and Internationalisation Decisions, ESRC/DBT funded, 2023-2024
  • Brexit and Inter-firm Innovation Landscape, 2023-2024
  • Knowledge Spillovers and Green FDIs, 2023-2024
  • Cross-border Investment Patterns and Uncertainty, 2023-2025
Global Value Chains

The GVCs theme studies the evolution and measurement of GVCs and their impact on business decisions and policy.

This theme is led by Dr. Angelos Theodorakopoulos.

Our research is supported by UKRI, ESRC, Department of Business and Trade and the World Bank and we work in partnership with the Enterprise Research Centre (ERC), the Productivity Institute (TPI), the Policy Evidence Centre for Creative Industries (PEC). Our collaborative networks include researchers from the Bank of England, National Bank of Belgium, Oxford University, Ghent University and the Alan Turing Institute.

Our recent work includes projects:

As well as critical reviews and Parliamentary evidence:

  • The COVID-19 pandemic and disruption to trade (It won’t kill globalisation, insight paper and our contribution to Parliament’s inquiry of International Trade Committee July 2020).
  • We documented the unprecedented disruptions in the UK exports through comprehensive and in-depth analysis of the international trade dynamics of UK businesses – the deeper decline and slower recovery in comparison to Germany, Italy, Spain and the US in 2020 (see publication and media coverage Independent, The Times, Reuters, etc.).

Current/ongoing projects:

  • Shocks, links, and disruptions: A unified approach to designing indicators of global supply chain linkages (2023-2024)
  • Global Value Chain Resilience and Economic Development, (2023-2024)
  • The Competitive Landscape of the UK Automotive Industry: Current Status, Challenges, and Opportunities in a Global Context, 2024
  • Global supply chains: vulnerability and resilience to COVID-19, 2023-2024
Political Economy of Globalisation

The Political Economy theme aims to give insights into the effects of geopolitical tensions on firms in terms of their trade and investment decisions. Our current work looks at many contemporary issues that firms face. This includes the role of tax havens and their place in the global value chain; the impact of international sanctions and conflict on firm’s investment decisions; as well as growing industrial concentration by UK firms.

The theme is led by Professor Chris Jones.

Our research is supported by British Academy and the Leverhulme Trust.

Our recent work includes projects:

  • The Finance Curse and the Panama Papers, paper and blog.
  • Tax Havens & Emerging Market Multinationals, paper
  • CSR and the Dark Side of Family Firm Internationalization, paper

Current/ongoing projects:

  • Tax Haven Use and Industrial Concentration by MNE, funded by Leverhulme, 2022-2024
  • Location, Tax Haven Use and Corporate Reputation
  • Tax Haven Internationalization by Multinational Enterprises in Clusters: An Exploration of Imitative Behavior 
  • Where Angels Fear to Tread: FDI into Sanctions Locations?
  • The Global Interconnectedness of Tourism Markets amid Deglobalization