Current PhD topics
- A Meta-Analysis of Loyalty Programme Effectiveness
- The Impact of Digital Service Innovations in Retail Agglomerations on Retail
- Destination Attractiveness
- The Role of Emotions in Customer Refer Reward Program
- Why Ethics in Finance Should Matter. The Case of Ethical Consideration of
- High-Frequency Trading in the Stock Market
- A Study of Open Innovation and Online Customer Social Influence in
- Development and Purchase of Innovative Products and Services
- Antecedents and Consequences of Language Operating Climate:
- Measurement Development and Management Tool
If you are interested in PhD study please contact the Research Convenor Andrew Farrell a.farrell@aston.ac.uk
Supervision Areas
- Consumer Decision Making and Behaviour
Innovation
- Implications of digitalization for retail organizations
- Impact of digitalization on the customer interface
- Innovative point-of-sale marketing
- Innovation management and customer-co-creation
Consumers
- Customer inspiration
- Customer experience
- Price perception and price management
- Management of store loyalty and customer churn
- Complaint management in retail businesses
- Dynamics in customer relationships
- Management of cross-cultural shopper-behaviour
- Brand management and evaluation
- Service Quality
- In-store behaviour
Employees
- Managing frontline employees in retail settings
- Employee Empowerment in retailing
- Manager-Employee-Consumer interfaces
Channels
- Management of retailing in a global context
- Multi- and Omni-channel management
- Management of the retail store brand
Managing Data
- Managing and leveraging retail data
- Big data in retailing
- Sales and Innovation
Sales Strategy and Management
- Salesforce recruitment, evaluation, and performance
- Coalition sales strategy
- Salesperson and team motivation and effectiveness
- B2B buyer-seller relationships
- Aligning marketing and sales
Personal and Professional Selling
- Innovation selling
- Green selling
- Team selling
- Cloud-based selling
- Entrepreneurial selling
Digital Sales
- Sales analytics
- Online selling
- Channel partner programmes and enablement strategy
- Gamification
- Channel management
Decision Making and Strategy Process
- Cognitive shifts in strategy implementation
- Longitudinal comparisons of management cognition
- Corporate governance
- Mental models in scenario planning
- Sensemaking and decision making under high pressure, extreme events
- SME leaders’ innovation strategies
- SME access to finance
- Top management teams
- Behavioural strategy: Psychological foundations of strategic management
- Behavioural decision making
- Exploring the role of emotions in strategic decision-making
- Examining the drivers of mergers and acquisitions success and failure
- Psychological foundations of SME internationalisation
- Forward-looking analysis/choice and judgemental forecasting
- Corporate foresight and strategy development
- Perceived uncertainty and strategy development
Strategy-as-Practice
- Strategic responses to complexity or pluralism
- Entrepreneurial strategies (using a practice lens)
- Creation and/or use of strategy related tools
- The interplay between identity and strategy work
- Practices of strategic implementation and change
- Role of middle managers in strategic work
- The role of materiality in the practice of strategy
- Strategic Foresight as practice
- Sensemaking in the practice of scenario planning/foresight