Published on 22/04/2024
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Julian Morgan, Tom Westley DL, Professor Monder Ram and John Wood DL
Julian Morgan, Tom Westley DL, Professor Monder Ram and John Wood DL
  • The event is aimed at supporting businesses in applying for the 2025 King’s Award for Enterprise
  • The masterclass will feature presentations from the West Midlands Lieutenancy
  • How to be a winner will be held on Friday 10 May 2024.

The Centre for Research in Ethnic Minority Entrepreneurship (CREME) at Aston University is to host a special masterclass to encourage and support companies to apply for a prestigious business award. 

The King’s Awards for Enterprise are for outstanding achievement by UK businesses in the categories of innovation, international trade, sustainable development and promoting opportunity through social mobility. 

The event, How to be a winner, will be held on Friday 10 May 2024 from 15:00 to 17:00 BST at Aston University’s headquarters in John Cadbury House in Birmingham.

CREME, in collaboration with the West Midlands Lieutenancy, is hosting this masterclass to guide businesses through the application process and share insights from previous award winners. Applications for the 2025 King’s Award for Enterprise open in May 2024.

Organisations who receive a King’s Award are presented with the award at their company by one of The King’s representatives, a Lord-Lieutenant, are invited to a Royal reception, able to fly The King’s Awards flag at their main office, use the emblem on their marketing materials and are given a Grant of Appointment (an official certificate) and a commemorative crystal trophy. The awards are valid for 5 years.

The masterclass will feature a presentation by the West Midlands Deputy Lieutenants’ John Wood and Tom Westley, who will provide a detailed overview of the application process. Additionally, attendees will have the opportunity to hear firsthand from past winners about their journey to success and the tangible benefits derived from winning a King's Award for Enterprise.

Professor Monder Ram OBE DL, director of CREME, said:

“The King's Award for Enterprise is without a doubt the most prestigious accolade that any UK company can receive. The boost to your business, particularly internationally, and to company morale is immense.

“I encourage West Midlands-based businesses to join us for this insightful event which will be an excellent opportunity to learn from industry experts and gain valuable knowledge on how to position your business for success.”

The masterclass is free to attend and interested parties can register their interest here.

Eligibility for the categories can be checked here.

Notes to Editors

About Aston University

For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally.

Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world.

Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020.

Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world.

For media inquiries in relation to this release, contact Sam Cook, Press and Communications Manager, on (+44) 7446 910063 or email:

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