- Green Advantage teaches leaders how to build sustainability into every part of their organisation
- The scheme is led by experts from Aston University’s Centre for Growth
- Green Advantage has been delivered since October 2022.
A regional scheme run by Aston University to help businesses grow sustainably is being expanded across the UK.
Green Advantage teaches company leaders how to build sustainability into every part of their organisation. Previously the course was only available to small to medium enterprises (SMEs) across the West Midlands but now the University is opening it up to all of the UK.
The scheme is led by experts from Aston University’s Centre for Growth which has experience of working with thousands of SMEs to support their businesses. Green Advantage works with senior executives who are provided with six expert-led workshops, four hours of peer group mentoring and personalised one-to-one coaching to embed sustainability into every part of their organisation.
Green Advantage has already delivered several highly successful cohorts since October 2022, with participating companies including Mars UK, Handelsbanken, National Grid, Shrewsbury Town Council, Mills & Reeve and Great Ormond Street Hospital Children's Charity.
Kate Angel, head of business engagement operations said: “Many businesses face significant challenges in implementing sustainable practices. Green Advantage is tailored to help leaders overcome these hurdles by providing practical solutions, expert guidance and opportunities for peer learning.
“Our mission is to empower business leaders to align meaningful action with their organisational strategy, driving both business performance and a greener, more sustainable future.”
“Green Advantage is designed to help leaders boost investment potential, unlock new markets, and inspire both their team and community. It offers a powerful springboard for sustainable business growth and community impact. Participants will join a community of like-minded changemakers and gain tailored support to develop their sustainability roadmap.”
The University is offering a bursary to some business and there are further details on the Aston University website at https://www.aston.ac.uk/research/bss/abs/centres-hubs/aston-centre-for-growth/green-advantage
- Notes to editors
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About Aston University
For over 130 years, Aston University has been making our world a better place through education, research and innovation. Our history is intertwined with the remarkable city of Birmingham, once the heartland of the Industrial Revolution and now the thriving base for an innovation ecosystem of global significance, which Aston is co-creating.
Our vision is to be a leading university for science, technology and enterprise, measured by the positive transformational impact we achieve for our people, students, businesses and the communities we serve.
Aston focuses on high-quality, exploitable research that has an impact on society through medical breakthroughs, advancements in engineering, policy and practice in government, and the strategies and performance of business.
The university offers a range of undergraduate and postgraduate degree programmes, as well as continuing professional development solutions.
Thanks to its focus on delivering excellent outcomes for students, Aston University's reputation continues to grow. It was recognised as the Daily Mail University of the Year for Student Success 2025, is second in England for social mobility (2023 HEPI Social Mobility Index), and is top 20 for graduate salaries (2024 Longitudinal Education Outcomes).
Aston University is now defining its place in the Fourth Industrial Revolution (and beyond) within a rapidly changing world.
For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk