Published on 10/08/2023
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Fahmida Choudhury (Research Student)
  • Fahmida Choudhury is a CREME PhD researcher and insight producer at Punch Records
  • She has been nominated in the Creative Arts and Culture category
  • The overall winner from the sector categories will be awarded a fully funded MBA from Aston University.

An Aston University PhD researcher has been shortlisted for Greater Birmingham Young Professional of the Year (GBYPY) award.

Fahmida Choudhury, a Centre for Research in Ethnic Minority Entrepreneurship (CREME) PhD researcher and insight producer at Punch Records, has been nominated in the Creative Arts and Culture category.

Her PhD is in collaboration with Punch Records where she explores how positive social change is promoted to reflect the social reality of ethnic minority communities engaged in the creative and cultural industries at a regional level. Fahmida’s study is designed to improve socio-economic prosperity in Birmingham and bridge the gap between ethnic minority academic research and business practice.

The GBYPY awards form part of the Future Faces division of the Greater Birmingham Chambers of Commerce.

The overall winner from the sector categories will be crowned the Greater Birmingham Young Professional of the Year 2023 and will be awarded a fully funded MBA from Aston University.

There is also a bonus category, Future Faces President’s Award, chosen by the Future Faces division’s president, Kasim Choudhry.

Fahmida said:

“I am delighted to be nominated.

“My work entails optimising data collection processes, adding professionalism that enhances the impact of our artistic projects. Beyond assessing impact, I study contemporary innovations revolutionising the creative sector. The insights I gather contribute to practical strategies helping Punch to be proactive and pioneering in an increasingly dynamic creative landscape. 

“My study is driven by my personal interest in the challenges experienced by minority groups in sectors that advocate inclusivity. I aim to influence real-world practice, providing a sophisticated understanding of how grassroots support is influenced by wider institutional, social, and political landscapes. These academic insights are critical to promoting change in our sector. My work essentially bridges academia and the arts in a practical manner, bringing rigour and professionalism to the creative sector.”

Sophie Poduval-Morrell, Future Faces manager, said: 

“We have had a record number of applications for the awards this year. It is the most applications we have ever had for the young professionals division of the Chamber.”

Over 60 young professionals across Greater Birmingham have been shortlisted for this years’ awards, spanning a wide range of sectors and professions.

The winners will be announced at the annual dinner and awards, taking place on Friday 22 September at the Eastside Rooms in Birmingham.

You can see the full list of nominees here.

Notes to Editors

About the Centre for Ethnic Minority Entrepreneurship (CREME)

CREME was established in 2004 as a joint venture between a regional development agency (East Midlands Development Agency) with a passion for promoting enterprise amongst all communities, and a group of researchers committed to making a difference at ground level.

It delivers leading expertise on business support for ethnic minority entrepreneurs, and has transformed perceptions by working with business policy-makers and influential organisations to engage collaboratively with overlooked or disregarded business communities. Headed by Professor Monder Ram OBE, CREME has built up a reputation regionally, nationally and internationally for its pioneering research and business engagement activities, promoting diversity and enterprise.

About Punch Records

Punch Records was founded in the Perry Barr area of Birmingham in 1997 by Ammo Talwar MBE. The agency began as an Black music record store, and quickly became a major hub for artists and DJ culture, pioneering sales for vinyl and mixtapes of various genres such as UK Garage - tapes like Sun City, La cos Nostra and Harmony were very popular in the late 90’s

About Aston University

Founded in 1895 and a university since 1966, Aston is a long established university led by its three main beneficiary groups – students, business and the professions, and the West Midlands region and wider society. Located in Birmingham at the heart of a vibrant city, the campus houses all the University’s academic, social and accommodation facilities for our students. Professor Aleks Subic is the Vice-Chancellor & Chief Executive.

Aston University is ranked 22nd in the UK in the Guardian University Guide, based on measures including entry standards, student satisfaction, research quality and graduate prospects. The Aston Business School MBA programme was ranked in the top 100 in the world in the Economist MBA 2021 ranking.

For media inquiries in relation to this release, contact Sam Cook, Press and Communications Manager, on (+44)7446 910063 or email:

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