Published on 04/02/2021
Roshni Optometry graduate
  • Aston Optometry graduate named in top 100 female small business entrepreneurs list 
  • Owner of Notting Hill Gate Opticians in London recognised for her small business achievements during Covid-19

Roshni Dalia, a former Aston University student, has been named as one of the UK’s most 100 inspirational female entrepreneurs by Small Business Britain’s f:Entrepreneur ‘#ialso100’ campaign.

Roshni Dalia, the owner of Notting Hill Gate Opticians (London) since 2018, is being showcased alongside 100 female entrepreneurs from across the UK, as part of the campaign’s recognition of the multi-achievements of women that have proved critical to society during the COVID-19 pandemic. 

On being listed in the #ialso100, Roshni said: “I am truly honoured to be named as one of the top female entrepreneurs, particularly at a time when the coronavirus pandemic has created unprecedented uncertainty in the business world and continues to have a profound effect on so many small businesses.”

After graduating from Aston University with a BSc in Optometry in 2011, Roshni worked tirelessly as a resident and a locum optometrist for leading brands and independent businesses, with a dream to open her own independent opticians one day. As a young woman with no experience in running a business , she knew there would be many challenges she would need to overcome to realise her dream. Her strong work ethic, determination and discipline enabled her to become the owner of her own independent practice based in London, Notting Hill Gate Opticians, at the age of 27.

She adds: “It is a privilege to be recognised alongside such remarkable and inspirational women. I hope to use this platform to inspire young women to follow their dreams, to show that with hard work and determination, anything can be achieved, no matter how impossible it may seem”.

Now in its fourth year, f:Entrepreneur was launched in 2017 to highlight amazing female role models to help and inspire all small businesses. It particularly aims to showcase trailblazing female entrepreneurs that lead small businesses alongside a roster of other responsibilities, such as volunteering, mentoring and community support, activities.

Both f:Entrepreneur and Small Business Britain were founded by Michelle Ovens CBE, who is also the director of Small Business Saturday UK.

She said: “Congratulations to all the inspiring women chosen to join this year’s #ialso100. Despite the significant obstacles thrown at them in the last year, female entrepreneurship continues to grow and flourish. We need to continue, and increase, our support for these incredible women and celebrate their amazing strength and success in the face of huge challenges.

“We have seen so many women embracing change, generating and exploring new ideas, rallying around their communities and supporting their peers. This resilience is hugely valuable and will set them up for success as they will be at the very heart of the UK’s recovery.”


Notes to editors

About Aston University

Founded in 1895 and a University since 1966, Aston is a long established university led by its three main beneficiaries – students, business and the professions, and our region and society. Aston University is located in Birmingham and at the heart of a vibrant city and the campus houses all the university’s academic, social and accommodation facilities for our students. Professor Alec Cameron is the Vice-Chancellor & Chief Executive.

For media inquiries in relation to this release, contact Rebecca Hume, Press & PR Officer,
on 07557 745416 or email

Be first to get the latest news, research and expert comment from Aston
following us on Twitter or subscribing to our press list.

Need an expert for your story? Browse our expert directory