Published on 03/08/2021


  • It comes after the Organisation for Economic Co-operation and Development’s (OECD) economic outlook, Navigating the Recovery and the Innovation Strategy from the UK Government
  • The ecosystem envisions business and management researchers, business schools, funders, and policymakers working in partnership
  • It reflects the way that Aston Business School has worked for some time

Aston University has welcomed the publication of a new business and management knowledge ecosystem following reports by the Organisation for Economic Co-operation and Development (OECD) and the Department for Business, Energy and Industrial Strategy (BEIS).

The Economic and Social Research Council (ESRC), the British Academy of Management (BAM), and the Chartered Association of Business Schools (Chartered ABS) have a shared vision of an ecosystem which would see business and management researchers, business schools, funders and policy makers working in partnership.

A learning orientation in the infrastructure will support the flow of good practice across the economy. It also aims to drive socio-economic recovery from the COVID-19 pandemic, whilst transforming the UK into a zero-carbon economy.

Working together, the BAM, the Chartered ABS and the ESRC want to support social scientists and businesses in engaging with one another, and within an effective ecosystem supporting their endeavours to deliver productivity, inclusion, sustainability, and innovation.

The ecosystem reflects the way that Aston University has worked for some time. Aston Business School’s Centre for Growth has some of the UK’s leading researchers in entrepreneurship, small and medium-sized businesses, and ethnic minority entrepreneurship. Most recently, this research and engagement with local businesses has informed the UK Government’s new Help to Grow: Management scheme, which has been designed to help SMEs to survive and thrive following the pandemic.


Business and Management Ecosystem


Aston University is one of the UK’s leading institutions for Knowledge Transfer Partnerships (KTPs) and is pioneering new management KTPs, such as the recent project with a leading Cambridge-based retail marketing agency, with the aim of delivering a business process transformation roadmap that will provide a 50 per cent increase in business growth.

The Advanced Services Group is an example of a mature ecosystem with a team of world-leading researchers who have built strong, long-lasting relationships with large global manufacturers as well as small local manufacturing firms. There is a community that has been built that brings researchers and practitioners (some early adopters) together to advance understanding of servitization and share best-practice, with the aim of helping manufacturers to transform their business models to become economically and environmentally more sustainable.

Professor Pawan Budhwar, head of Aston Business School said:

“I am pleased to see the work model being undertaken at Aston Business School is being recognised the UK Government.

“It proves Aston Business School is the exemplar of a business school meeting the ESRC, BAM and Chartered ABS’s goals for social contribution.

“We will continue to support key decision-makers to champion, promote, shape and accelerate business engagement on behalf of the wider social sciences, to evolve best-practise, drive a socio-economic recovery from the Coronavirus pandemic and help transforming the UK into a zero-carbon economy.

"Through these types of initiatives Aston Business School has worked with thousands of businesses. The relationships with businesses and learnings that academics achieve then feed into the classroom and benefit our domestic and international students."

Notes to Editors

About Aston University Knowledge Transfer Partnerships (KTP)

KTPs are a powerful way of reaping the real-world benefits of cutting-edge knowledge, with projects of between 12 and 36 months that have a lasting, positive impact on all participants. Our focus on research with practical and tangible applications allows us to effectively build on the knowledge base, technology and skills that Aston University has to offer.

Aston University KTP explainer video:


About Aston University

Founded in 1895 and a University since 1966, Aston is a long established university led by its three main beneficiaries – students, business and the professions, and our region and society. Aston University is located in Birmingham and at the heart of a vibrant city and the campus houses all the university’s academic, social and accommodation facilities for our students. Professor Alec Cameron is the Vice-Chancellor & Chief Executive.

Aston University was named University of the Year 2020 by The Guardian and the THE (Time Higher Education) Entrepreneurial University of the year 2020. Aston Business School sits in the Top 100 QS ranking.

At a subject level, it is ranked by the Financial Times as a Top 100 European Business School, the online MBA is ranked in the Top 30 in the world in the QS World University Rankings, and our MSc in Strategy and International Business is ranked no. 1 in the UK

For media inquiries in relation to this release, contact Sam Cook, Press and Communications Manager, on (+44)7446 910063 or email:

Be first to get the latest news, research and expert comment from Aston
following us on Twitter

Need an expert for your story? Browse our expert directory


Sue Smith, Head of Press and Communications
    0121 204 3521

Sam Cook, Press and Communications Manager
    0121 204 5065

Claire Fry, Press and Communications Manager
    0121 204 5068

Rebecca Hume, Press and Communications Manager
    0121 204 5159

Alternatively, email

News Archive

Press Team

Media Resources

Brexit Directory

The Conversation

Expert Directory

Share this Article: