Business Analytics MSc (Online)

Improve your understanding of how to use data to inform strategic decision-making. Our distance learning programme will prepare you for a successful career as you work through practical business applications, study relevant case studies and gain hands-on experience with today’s most in-demand technologies.


Location: Delivered via online teaching


Course type
Part-time / distance learning

Course format


Within 2 years 

UCAS code(s)


Start date

Register your interest

To register your interest or ask any questions about the course, email our Enquiries Team.

Application deadline: 18th December 2023

Course outline and modules

This distance learning MSc Business Analytics is suitable for professionals from all disciplines seeking to develop a wide range of business skills demanded by employers worldwide.

You will be experts in problem solving and will develop competence in analytical tools and techniques that lead to effective management and change within data-driven teams and organisations. 

The course will enable you to practice strategic decision making. You will learn how to uncover patterns, unknown correlations, market trends and customer preferences to make informed decisions.  On completion, you will also have gained analytical expertise. Gain confidence and experience needed to practically apply software packages, machine learning algorithms, text analytics and predictive modelling.


You will complete 120 credit hours of modules and 60 credit hours of dissertation. A sample of modules is listed below. For a complete list, please contact us. 

Core modules 

Big Data for Decision Making (15 credits)

This module will equip you with the skills needed to successfully handle and analyse big data with the aim of supporting an organisation’s decision-making process.

Business Analytics in Practice (15 credits)

The module aims to familiarise you with a number of predictive and prescriptive business analytics techniques that will be able to apply in different sectors such as marketing analytics, finance analytics and others.

Data Mining and Web Analytics (15 credits)

This module will familiarise you with the data mining techniques with a particular focus on your application to social media data.

Effective Management Consultancy (15 credits)

This module will help you to understand different approaches to consulting projects. You will explore what is good and what is bad consulting practise. It will also prepare you to carry out successful consulting projects within organisations, either as an external consultant or as a line manager given a one-off problem-solving task.

Entry requirements

Entry requirements

•    A good UK honours degree (minimum lower second class) or an equivalent overseas degree recognised by Aston University.

A relevant quantitative undergraduate or master’s degree is preferred. However, we will also consider applicants with a non-quantitative degree if you have relevant work experience or alternative quantitative qualifications.

Preferred Degrees include:

•    Accounting and Finance
•    Engineering
•    Business Informatics
•    Computer Science
•    Economics
•    Information Systems
•    Mathematics

Acceptable alternative qualifications include:

•    Chartered Engineer or similar professional qualification
•    Advanced programming skills (C++, Java, Python, or R)
•    Statistics
•    Data Analysis
•    Machine Learning
•    Analytical software experience (SAP, SPSS, or SAS)

All applicants must submit the following:

•    Official academic transcript(s) of your grades to date
•    Two written recommendations, preferably at least one academic referee
•    Current CV

International students
  • An official academic transcript, with an official English translation

Language Requirements

International students must meet English language requirements outlined below or an equivalent English language qualification recognised by Aston University. 

•    TOEFL: A minimum score of 93
•    IELTS: An overall minimum score of 6.5, with a minimum of 6.0 for each individual IELTS skill


Fees and scholarships

(2023/2024): £11,050

Tuition fees for students are reviewed annually and may increase in subsequent years in line with inflation linked to the Retail Price Index (RPI) to take account of the University’s increased costs of delivering the Programme. Any such increase shall always be in accordance with the law. 


You may be eligible for postgraduate funding through many channels including loans, studentships, bursaries, grants or assistance from your employer. View more information on student financing.

Aston University Alumni Scholarship 

Cost shouldn't limit your career aspirations, which is why we are delighted to offer all Aston University graduates (including exchange students) a 20% loyalty scholarship in standard taught MA, MSc and Full-time MBA course fees. Students who have completed their first degree at Aston University will receive an automatic scholarship when applying for their course. 

Find out more information and how to apply.