The Keith Bradshaw Introduction to Healthcare programme is designed to increase students' awareness of the various careers within the healthcare sector. Working with students in Years 8, 9 and 10 from non-selective state schools within the Solihull, Birmingham and Black Country area, the programme aims to educate young people about opportunities within healthcare and the importance of achieving the right GCSE grades in order to pursue them.

The programme was launched following the success of Aston Medical School's Sir Doug Ellis Pathway to Healthcare Programme which targets local sixth form students whose aim is to embark upon careers within healthcare and medicine. Throughout this course, it became clear students didn’t know just how important their GCSEs were when it came to choosing their future career options.