Ninth Marketing Research Camp

14th and 15th June 2021, Aston Business School

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Aston Business School is organising its Ninth Marketing Research Camp. We bring together world-leading researchers to generate insightful discussions and identify promising research directions in a very relaxed atmosphere. Our four guest speakers are world-leading marketing researchers:

  • John Hulland is a professor of marketing at, University of Georgia, USA, and the current Editor-in-Chief of the Journal of the Academy of Marketing Science (JAMS).
  • Peter C. Verhoef is a professor of marketing and dean of the Faculty of Economics and Business at the University of Groningen
  • Lena Steinhoff is Professor of Service Management at the Institute for Marketing and Service Research at the University of Rostock, Germany
  • Greg W. Marshall is Professor of Marketing and Strategy in the Marketing Group at Aston Business School, and and the current Editor-in-Chief of the European Journal of Marketing (EJM).

The research camp is a mix of plenary presentations and thematic workshops. Two parallel workshops will run after the plenaries each day. Workshops are led by four highly recognized professors with distinctive and current research ideas.

The research camp also offers a pre-camp research workshop, where scholars can meet with Professor Hulland to discuss research ideas in an open forum format. This pre-camp workshop is strictly limited to 25 attendees on a first-come-first-served basis.

Click below to download the Research Camp flyer.


Please see below for the full pricing list prices:

Schedule

Fee

 

PhD students

Academic Staff and other

Research Camp (2-day event)

£30

£40

Publishing Scholarly Research workshop (pre-research camp)  and Research Camp (3-day event)

£35

£45

 

When registering for the research camp, please choose the two workshops you want to participate in (one in each set of two). 

All payments must be made by 10th June 2021

Register here

For more information, please contact Dr Andrew Farrell: a.farrell@aston.ac.uk

 


Guest Speakers 

Professor John Hulland

John Hulland Research Camp Event speaker

John Hulland is a professor of marketing, and the current Editor-in-Chief of the Journal of the Academy of Marketing Science (JAMS), regarded to be one of the most influential and widely cited journals for published research in the field. Hulland was an Area Editor for JAMS from 2015 to 2018 (when he was appointed as Editor), and served as an Area Editor for the Journal of Marketing from 2011 to 2018. The Academy of Marketing Science is an international organization of marketing scholars. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the advancement of marketing practice. JAMS is one of the Academy’s two scholarly journals, and is published six times annually by Springer. 

Hulland joined the Marketing faculty of the University of Georgia (UGA) Terry College of Business in 2011. Previously, he was a marketing professor at the University of Pittsburgh for a decade, and before that at the University of Western Ontario’s Ivey Business School. He received his PhD from MIT. In 2012, Hulland was named to the Emily H. and Charles M. Tanner Jr. Chair in Sales Management at UGA. 

Honoured many times for his teaching, research and mentorship, Hulland has been named a "Best Reviewer" four times in his career, including twice by the Journal of the Academy of Marketing Science in 2010 and 2015, and once by the Journal of Marketing in 2005. He has been named “Teacher of the Year” three times by the Masters of Marketing Research program students, and in 2016 received the Terry College’s Teaching Excellence Award. He has co-authored more than 50 journal articles and written 35 case studies. He also has extensive experience teaching in executive programs in the United States and overseas, and serves as the graduate coordinator for the Terry Marketing department’s PhD program.”

 

Professor Peter C. Verhoef 

peter-verhoef-research-camp-speaker

"Professor Peter C. Verhoef is a professor of marketing and dean of the Faculty of Economics and Business at the University of Groningen. He is the founder and was director of the University of Groningen Business School (UGBS) as well as Groningen Digital Business Centre. He is also the founder of the Customer Insights Center, University of Groningen. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behaviour of organic products. He has published on these topics in top tier journal that include Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Harvard Business Review, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of Marketing Research in 2003, the Harald M. Maynard Award for the best paper published in Journal of Marketing, and the Sheth Award for long-term impact of the Journal of Marketing in 2013. He is currently an editorial board member of the Journal of Marketing, Marketing Science, Journal of Retailing, Journal of Service Research and the Journal of Interactive Marketing. He functions as an area editor for Marketing Science. He is a senior editor of the International Journal of Research in Marketing. He currently is also academic trustee of the Marketing Science Institute in Boston (www.msi.org) and is an EMAC fellow”.

 

Professor Lena Steinhoff 

lena-steinhoff0research-camp-speaker

Professor Lena Steinhoff is Assistant Professor of Service Management at the Institute for Marketing and Service Research at the University of Rostock, Germany. She is also a Research Fellow of the Sales & Marketing Strategy (SAMS) Institute. Her research interest is relationship marketing. Specifically, Lena Steinhoff explores the intended as well as the unintended effects diverse customer relationship management instruments (e.g., loyalty programs) might spur and derives implications on their optimal deployment. 

Her research has appeared in the Journal of MarketingJournal of the Academy of Marketing ScienceJournal of Service ResearchJournal of Service ManagementJournal of Service Management Research, and the Marketing Science Institute (MSI) Working Paper Series where she has received the 2016 Robert D. Buzzell MSI Best Paper Award. Together with Robert W. Palmatier, Lena Steinhoff has authored the book Relationship Marketing in the Digital Age, published 2019 at Routledge Taylor & Francis. She serves on the editorial review board for the Journal of the Academy of Marketing Science and as an ad-hoc reviewer for the Journal of MarketingJournal of RetailingJournal of Service Research, and Journal of Business Research. Lena Steinhoff held invited research presentations at numerous international schools, such as Florida State University, HEC Paris, ETH Zurich, and Copenhagen Business School.

Lena Steinhoff served as a consultant and research advisor to several firms in business-to-consumer as well as business-to-business industries. In 2016, she conducted a workshop for 60 executives on understanding and designing effective loyalty programs at University of Washington’s Center for Sales and Marketing Strategy.

 

Professor Greg W. Marshall

greg-marshal-research-camp-speaker

Greg W. Marshall is Professor of Marketing and Strategy in the Marketing Group at Aston Business School and also serves as the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida, USA. At Rollins he is also the Academic Director of the Executive DBA program and for three years he also served as Vice President for Strategic Marketing for the university.

Professor Marshall is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He recently completed a three year term on the AMA Board of Directors.  He is a Distinguished Fellow and Immediate Past President of the Academy of Marketing Science and is a Fellow and Past President of the Society for Marketing Advances. 

Professor Marshall is currently Editor-in-Chief of the European Journal of Marketing and is past Editor of the Journal of Marketing Theory and Practice and the Journal of Personal Selling & Sales Management. Professor Marshall serves on the editorial review boards of the Journal of the Academy of Marketing Science, AMS Review, Industrial Marketing Management, and the Journal of Business Research, among others. He has published over 50 refereed journal articles and is ranked #2 in total number of refereed article appearances in the history of the Journal of Personal Selling & Sales Management. In 2018 he received the Lifetime Achievement Award from the AMA Selling and Sales Management SIG.  

 

Workshop speakers

Professor John Cadogan

John Cadogan is a professor at Loughborough University, where he has held numerous faculty positions since 2003, and is Editor-in-Chief of International Marketing Review.

He is also an Honorary Professorship and Docent at LUT, Lappeenranta, Finland, and holds visiting positions at the University of Eastern Finland, and at East China Normal University, Shanghai.

John’s research interests span marketing strategy, international marketing, and sales, and he has a growing interest in the philosophy of marketing science. He has published on these topics in a wide range of outlets, including in the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Business Venturing, Journal of International Business Studies, Journal of Product Innovation Management, British Journal of Management, Journal of Business Ethics, Journal of International Marketing, Industrial Marketing Management, Journal of Marketing Management, Journal of Strategic Marketing, International Marketing Review, and European Journal of Marketing, among others.

John’s research has been recognised with numerous prizes and awards from journals and professional associations.

Professor Lara Lobschat

Lara Lobschat is Assistant Professor at the Department of Marketing and Supply Chain Management at Maastricht University.

Her research interests encompass (digital) advertising effectiveness, customer journey analysis and attribution modelling as well as corporate digital responsibility.

Her research philosophy follows the aim to answer managerially relevant questions by analyzing both secondary and/or primary data with rigorous empirical analysis techniques. Especially this managerially-oriented approach and the respective research output have already been honored, e.g., by the Horizont Stiftung (Early Career Grant, 2015) and by MOA (Insight Scientist of the Year, 2018). Her research has appeared (amongst others) in the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Journal of Service Research, Journal of Interactive Marketing, and Journal of Business Research.

Programme 

Programme 14th June 2021 - Day One

Time

Agenda 

13.45-14.00

Registration and Coffee

Wander

14.00-14.10

Opening Words

 

Professor Pawan Budhwar

Head of Aston Business School

Location: Zoom   

14.10-15.10

Plenary Session 1

 

Exploring Dark Webs: Some Insights and Implications for Marketing Research”


Professor John Hulland
Location: Zoom   

15:10-15:20

Coffee Break

15.20-16.20

 

Plenary Session 2

 

Revenue Effects of Channel Usage differences across Brands and Customers”.


Professor Peter Verhoef 
Location: Zoom   

16.20-16.30

Coffee Break 

16.30-18.00

Parallel Thematic and Interactive Workshops


1. Artificial Intelligence (AI) and Robotics in the Retail and Service Sector: Creating Value for Consumers, Organizational Frontlines, and Firms

Professor John Hulland

Location: Zoom 

 

2. Fabricating Variables, or Studying those that Factually Exist: Assessing the Compatibility of Composite and Higher-Order Variables with Scientific Realism

Professor John Cadogan

Location: Zoom

18.00-18.30

Day 1 Closing Words and Networking

 

Location: Zoom and Wander

Programme 15th June 2021 - Day Two

Time

Agenda 

13.45-14.00

Registration and Coffee

 

Wander

14.00-14.10

Opening Words

Dr Andrew Farrell

Location: Zoom   

14.10-15.10

Plenary Session 3

 

“Managing Customer Relationships in the Digital Age”

 

Professor Lena Steinhoff
Location: Zoom

15:10-15:20

Coffee Break

15.20-16.20

Plenary Session 4

 

“Doing Work that Has 'Impact' – and What is Impact?”

Professor Greg Marshall

Richard Whitfield, Senior Publisher – Emerald Publishing

 

Location: Zoom

 

16.20-16.30

Coffee Break 

16.30- 18.00

Parallel Thematic and Interactive Workshops


1. Do Offline and Online Go Hand in Hand? Cross-Channel and Synergy Effects of Direct Mailing and Display Advertising?

Professor Lara Lobschat

Location: Zoom

 

2. Understanding and Designing Effective Loyalty Programs in the Digital Age

Professor Lena Steinhoff

Location: Zoom

18.00-19.00

Day 2 Closing Words and Networking

 

Location: Zoom and Wander