The MBA Business Challenge

Aston MBA students work on real-life business challenges.  They work on live projects, putting their skills to real-world industry problems. In particular, they undertake a key business challenge which is a key module within the MBA programme. 

One of the most recent projects was with Verb Bands, a luxury digital agency based in London, New York, and Shanghai.  Verb Brands were looking to expand their market internationally, with MBA students looking at strategies to do this in key identified countries.

In recent years, our MBA students have been privileged to work on an exceptionally diverse range of projects, with just a few examples including:

  • Commercialisation of fuel cell technology
  • Feasibility study to introduce a loyalty card scheme for a rail company
  • Thought leadership and market research into the electric vehicle sector
  • Digital marketing strategy for a health-tech/wearables start-up
  • Financial trends analysis for a charitable organisation
  • Market scoping and competitor analysis for agile work solutions
  • Strategy development to open new markets for the glass sector
  • Development and deployment of big data analytics tool for health-tech
  • Export strategy and business development for automotive products supplier
  • Defining ‘inclusivity’ in the rail sector and developing new strategies

MBA teams have also worked on a wide variety of opportunities through the curriculum, including a partnership with the CYBG and Virgin Money Greenhouse Programme, and outside the curriculum via the Aston Business Clinic and Global Business Challenge. These experiences add immense value to our students, and fully realise our ethos of learning by doing. Indeed, several recent graduate success stories include students who have secured roles with Deloitte, Unilever, Accenture Interactive, Slalom Consulting, and many more besides.    

MBA Student Business Challenge

The MBA business challenge is a significant part of the MBA programme, where students work on live projects.  Here more from our students, about our latest business collaboration with VERB Brands.

Our inspiring academics

At Aston we are proud of the quality of our teaching, and most importantly, our inspiring academics, who work with our students along their MBA journey. 

MBA Inspiring Academics

We are proud to have a range of inspiring academics teach on our MBA programmes, watch the video to meet some of them and find out what they teach.