MBA business challenge: Birmingham Rockets
Aston University MBA students took part in a business challenge with the City of Birmingham Rockets Basketball Club.
Our MBA curriculum goes beyond the confines of traditional classrooms, offering students the opportunity to tackle live projects and confront industry problems head-on.
In their first term, students complete workshops on strategy, marketing and finance before getting the opportunity to apply what they have learned in a business challenge. Through this challenge, students immerse themselves in an authentic business scenario, collaborating with industry partners to devise innovative solutions to business problems.
One of these business challenges was with the City of Birmingham Rockets Basketball Club.
CEO, City of Birmingham Rockets
Setting a business challenge for this cohort of MBA students at Aston University has been a fascinating and rewarding experience for us here at City of Birmingham Rockets Basketball Club.
The detail and enthusiasm shown throughout the project speaks to the high quality of the students and staff at Aston University.
We are proud to have a thriving partnership in place with Aston University and look forward to working together on a range of future projects!”
Programme Director, MBA (Full-time)
This business challenge is a key part of our learning by doing approach. Students do not only have to apply the knowledge they have gained during their strategy, marketing and finance and accounting modules but also have to work effectively in teams to address a complex real world challenge.
I am always pleasantly surprised by what they achieve and offer to the business through teamwork, creative thinking and applying what they have learnt.”