BSc Psychology & Marketing

Psychology and Marketing Coursepage Art

Entry requirements

A Level: ABB

IB: 32

This course is for you if want to understand the practical applications of psychology and marketing, and the links between theory and practice. You will apply your knowledge of how people think and reason, communicate, and learn and remember to the study of consumer behaviour, sales management and digital marketing.

Accredited by the British Psychological Society (BPS)
Joint Honours BSc Psychology & Business received 100% overall satisfaction (NSS, 2016)
Top 10 for Research Quality (Psychology, Complete University Guide, 2017)
Integrated placement year designed to set your studies in a real world context (optional for international students)

Duration: 4 years full-time with integrated placement year / 3 years full-time without integrated placement year option available for international students (i.e. non-UK / non-EU students)

UCAS CodeC8N5.

Please note:

  • All candidates are considered on an individual basis based on all previous and predicted qualifications, experience, references and motivation. Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with lower predicted grades if the application is of a high standard  (however, initial offers will not be lower than stated below).
  • Applicants whose first language is not English will be required to provide evidence of an English language qualification. Find out more about our English language requirements.
  • GCSE requirements: Five GCSEs at grade C/4 or above. This should normally include mathematics at grade B/5 and above. However, grade C/4 in mathematics will be accepted if an A level in a science (including psychology and geography), business, IT or economics is held at A level. A Grade C/4 in mathematics may also be accepted if the applicant holds a GCSE in another science subject at Grade B/5.

  • All applicants that apply before the January 15 deadline and receive an offer will be invited to an Applicant Visit Day to discover more about the course and Aston University.

  • Find out more about our admissions policy.

  • Application for second year entry will be considered by the programme director if there is space on that year of the programme. Typically, successful applicants for second year entry will:

    • Have A level (or equivalent) qualifications similar to those required for first year entry
    • Have gained (or be expected to gain) 120 credits on an equivalent programme at another recognised university
    • Obtained (or be expected to obtain) an overall average of 60% or above on an equivalent programme at another recognised university
    • Have not previously attempted the second year of a programme elsewhere
    • Individual programmes may have additional requirements in addition to those stated above. These will be clarified upon application.
  • The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

Typical offers:

ABB. Science subject/subjects welcomed, but not essential. We welcome General Studies as an additional A level, but not as one of the core three A levels.


We welcome applications from students who have tried to improve their examination grades by taking a maximum of one set of resits. We treat these applications in exactly the same way as other applications. However, if you have had more than one attempt at improving your grades, your application will be considered on an individual basis and we reserve to make an amended (higher) offer, or not make an offer. 

32 points overall in the IB Diploma to include 655 at HL.
  • BTEC Level 3 Subsidiary Diploma / National Extended Certificate: D plus two A levels at grade AB
  • BTEC Level 3 Diploma / National Diploma in Applied Science, Social Science or Health and Social Care: DD plus A level at grade A (excluding General Studies)
  • BTEC Level 3 Extended Diploma / National Extended Diploma in Applied Science, Social Science or Health and Social Care: D*DD.

We welcome applications from students who have taken BTEC qualifications as a first option and who have met our other requirements.

We do not consider applications from students who are unsuccessful in obtaining the required number and/or standard of A levels for admission to our programmes and subsequently embark on a BTEC as a second option. Instead we would encourage you to resit your A levels (see our resit policy).

Access to Science or Social Science are considered on an individual basis. We typically require 45 Level 3 credits with a minimum of 30 at Distinction and the rest at Merit or higher.

International Foundation Programme in Science (Aston University): We also welcome international students with equivalent qualifications to apply for our courses. For international students without equivalent qualifications, it is also possible to gain entry to this course by completing an International Foundation Programme  at Aston University, although please note the progression requirements to our courses. International applicants expected to gain foundation diplomas from other providers are welcomed and will be considered on a case by case basis.

Foundation Programme in Science (Aston University): For students with good A-level (or equivalent) grades, but who narrowly miss our standard requirements, it is also possible to gain entry to this course by completing a Foundation Year, although please note the progression requirements.

Other qualifications: If your qualification is not listed, please contact us using the form at the bottom of the page.

International qualifications: International students can discover more about the qualifications we accept on our international pages.

For 2018 entry:

  • UK / EU students: £9,250 (£1,250 during placement year)
  • International students: £14,950 (£2,500 during placement year)

Explore the costs involved in university and the financial support that may be available to you.

This course looks at the practical applications of psychology and marketing, and the links between theory and practice. Apply your knowledge of how people think and reason, communicate, and learn and remember to the study of consumer behaviour, sales management and digital marketing. 

Put your knowledge into practice on your integrated placement year and choose a topic of your choice to investigate further for your final year project, individually supervised by one of our team of experienced psychology staff.

Year 1

  • Research Methods and Statistics
  • Cognitive Psychology
  • Social Psychology
  • Developmental Psychology
  • Introduction to Psychology
  • Consumer Behaviour 
  • Introduction to Marketing Management 
  • Introductory Accounting  for Business
  • Economic Environment of Business


Year 2


  • Research Methods and Advanced Statistics
  • Cognitive Psychology
  • Individual Differences, Health and Personality
  • Marketing Communications 
  • Services Marketing
  • Market Research
  • Digital Marketing


Placement year

The placement year is an opportunity for you to set your studies in context by taking a placement in the UK or abroad.

Final year

During your final year you can specialise in the areas of particular interest and relevance to your career. You will complete core modules including: 

  • Final Year Project in Psychology
  • Critical Social Psychology
  • Cognitive Neuropsychology 
  • Child and adult development
  • Marketing Strategy
  • Advanced Marketing Communications
  • Consumer Research and the Customer Experience

And an optional module from:

  • Strategic Brand Management
  • Innovation & New Product & Service Development


You will encounter a variety of learning opportunities, including

  • Lectures
  • Practical sessions
  • Interactive workshops and tutorials
  • Group work.

There is a much stronger emphasis on reading and on your own private, independent study than at school or college.

You will be assessed throughout the course. A wide range of assessments linked to learning outcomes are used, including

  • Class tests / end of year examinations (unseen essay, short answer or multiple choice questions)
  • Essays
  • Research reports (group or individual)
  • Presentations
  • Statistics assignments.

The placement year offers you the opportunity to gain valuable experience and set your studies in the context of a working environment, alongside professionals. By obtaining relevant work experience you will also boost your future employment prospects. It is highly attractive to potential employers and many of our students are offered graduate jobs by their placement employer.

Your placement year can be either business or psychology focused and may be in the UK or abroad. Business placements are generally paid, with the average salary being around £15,000.

Recent examples of placements that have been undertaken by students from Psychology include:

  • NHS Health Trusts
  • Aston Villa Football Club 
  • British Energy 
  • The Civil Service
  • Corus
  • Ford 
  • University research teams in the UK, USA, Australia and Singapore 
  • The Home Office 
  • Marks and Spencer 
  • The Prison Service
  • GlaxoSmithKline.

You'll receive plenty of help and advice in finding your placement and specialist support and supervision from the University during your placement.

The placement is optional for international (i.e. non-UK / non-EU) students.

Find out more about placement years in Life & Health Sciences. 

This course is accredited as conferring eligibility for the Graduate Membership of the British Psychological Society (BPS)  provided the minimum standard of a Second Class Honours is achieved. This is the first step towards becoming a Chartered Psychologist.

Psychology & Marketing graduates will have insight into motivation and behaviour and know about people, relationships and group dynamics. They have excellent communication and teamwork skills, are critical and analytic and can design, conduct and analyse and evaluate research. This course therefore prepares you for many careers in both the public and private sector - for example advertising, management consultancy, caring and social careers, human resources management or teaching. 

In addition, you will be able to enter careers in professional areas of psychology including occupational, educational and clinical psychology. It is also ideal for further study, careers in local and central government, social services, industry and commerce. 

Recent roles of graduates from all Aston psychology courses include:

  • Account Executive, PCC - Perowne Charles Communications 
  • Assistant Director, Explore Learning 
  • Assistant Insight Manager, Müller UK & Ireland Group 
  • Graduate Trainee, Thames Water 
  • Health Informatics Graduate Scheme, NHS 
  • Independent Mental Health Advocate, Advent Advocacy 
  • Marketing Internship, Red Cross 
  • Mental Health Support Worker, Prospects 
  • Recruitment Consultant, Albany Beck 
  • Science Teacher, Teachfirst.

This course is designed to also give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life. Such work develops your team working and negotiating skills.

Our placement year gives you the opportunity to gain practical work experience that is invaluable in developing an appreciation of issues which cannot be replicated in the lecture room.

Aston University has recently invested over £400,000 to establish dedicated psychology laboratories for our students. Aston Business School teaching rooms and facilities have also been recently refurbished. You will benefit from:

  • An observation suite (with covert audiovisual recording).
  • Tools for psychophysiological measurement. 
  • A driving simulator. 
  • Eye tracking technology.
  • Motion-capture technology. 
  • Cubicles for computer-based cognitive experiments.  
  • Larger labs for focus groups and audience based experiments.
  • Refurbished lecture theatres and seminar rooms with modern audio-visual equipment.
  • A large computer laboratory.
  • A virtual learning environment used for general study, revision and assessment. This platform allows you to access a comprehensive range of study materials, scientific journals, e-journals, databases and much more.
  • Course texts and relevant journals are available from the library either electronically or in book form.
  • A newly refurbished and extended Aston University Library. The Library is open 7 days a week all year round, and at key times of the academic year, it is open 24 hours a day on 6 days a week

 See some of the facilities for yourself: 

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Focus group room in the student psychology labs. This room can be used for focus groups and also contains a one-way mirror with recording equipment behind it.
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Lounge area in the student psychology labs.
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One of Life and Health Sciences computer labs. These labs can be used either for teaching or private study at any time. They are often used for statistics teaching.

Although based in the School of Life and Health Sciences, this course is taught jointly with staff from the Marketing section of Aston Business School. 

You will join departments that are home to a large number of teaching and research members of staff. This broad range of research interests informs our teaching, providing a wide range of modules for undergraduate students, which is especially beneficial to final year students when conducting their research projects.

Admissions Tutor: Dr Nathan Ridout, (based in Psychology)

Dr Ridout is Psychology Admissions Tutor, Senior Lecturer in Psychology and a Senior Fellow of the Higher Education Academy. He is an experimental psychologist interesting in understanding processing biases and deficits that are associated with psychological disorders, most notably depression and eating disorders. He teaches a final year module in affective disorders as well as first year module on abnormal psychology.

Programme Director: Dr Liz Moores (based in Psychology)

Dr Moores is Programme Director, Associate Dean of Taught Programmes: Development and Recruitment, Associate Pro Vice Chancellor Teaching and Learning and Senior Lecturer in Psychology. She is also a Principal Fellow of the Higher Education Academy and Associate Fellow of the British Psychological Society. She teaches on a variety of modules on topics such as research methods and statistics, psychological research methods, and advanced statistics. Her main research interests are in dyslexia and visual selective attention.

Deputy Programme Director: Dr Neil Shepherd (based in Aston Business School)

Dr Shepherd is a Lecturer in Strategic Management and Marketing, as well as an Associate Chartered Accountant. Prior to pursuing an academic career he worked for KPMG in London, in both their mergers and acquisitions and audit practices. His research interests lie in the broad domain of strategy. In particular, he is interested in senior executives and the strategic decisions that they make. Dr Shepherd teaches on modules in marketing management, strategic management, marketing, and marketing consultancy.

Discover more in the following ways:

Please note that this course has not yet been running long enough to produce National Student Survey data, so the unistats data shown below are for a similar joint honours course within the University.

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