BSc Marketing

Aston University Marketing

Aston is excellent in integrating academic and practical studies.”

Sophie Beckley
Junior planner, Connect Group 

Entry requirements

A Level Entry: AAB/ABB

BTEC Extended Diploma DDD

Develop your understanding of the core concepts of marketing theory and learn how to apply them in new and interesting ways.

Integrated placement year
100% student satisfaction (NSS 2016)
Taught by experts in the field of marketing
Connect with employers on campus

Course information 

4 year with integrated placement year / 3 year course without integrated placement year option only available for non-EU students

UCAS Code: N500

Typical offers:
A Levels: AAB - ABB 
IB: 35/34 points. Minimum scores of 6, 6, 5 at Higher level. Minimum scores of 5 in English and Maths at Standard level.
BTEC, Access & other: BTEC Extended Diploma DDD. Access to HE students are eligible to apply for this course.

Further requirements:
5 GCSE grades A* - C including:
GCSE Maths – grade C/4
GCSE English – grade C/4
Please note that General Studies does not contribute towards the UCAS points requirement but is welcomed as an additional qualification.

Tuition fees: £9,250 (£1,250 during placement year) for UK/EU students. £14,630 for International students (£2,500 during placement year) (2017). More on fees

In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities. 

Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients and the resources and strategies of the organisation.

This degree provides students with the opportunity to develop an understanding of the core concepts of marketing theory and an ability to apply them to real life cases.

Incorporated into the teaching of both your second year and final year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics.

There is flexibility to change your degree course after Year 1 if you wish.

Year 1

You will study a range of topics, designed to give you a solid foundation for your business degree.

  • Principles of Financial Accounting 
  • Introduction to Management Accounting 
  • Introduction to Organisational Behaviour 
  • International Perspectives in Organisation 
  • Law for Business 
  • Introduction to Marketing Management 
  • Foundations of Business Analytics 
  • Principles of Operation Management
  • Information Technology for Business 
  • Economic Environment for Business
  • Topics in Applied Economics 

Year 2

You will study essential marketing areas in depth in addition to the core business and management subjects. The modules studied are:

  • Strategic Finance
  • Business Policy
  • Business Game
  • Business, Government & Society
  • Introduction to Market Research
  • Digital Marketing
  • Principles of Services Marketing
  • Consumer Behaviour   
  • Advanced Consumer Behaviour
  • Business to Business and Relationship Management*
  • Marketing Communications

Year 3

You will spend this year in a professional placement or you may choose to take up an international study opportunity at one of our partner institutions. This year is compulsory for all UK and EU students.

See placement year section or find out more about the Aston placement year.

Final Year

During your final year there is greater specialisation. The modules studied are:

  • Strategic Management* 
  • Marketing Strategy*
  • Retailing Management
  • Advanced Marketing Communications
  • Strategic Brand Management
  • International Marketing*
  • Advanced Marketing Research
  • Entrepreneurial Marketing 
  • Professional Selling and Sales Management
  • Innovation and New Product Development
  • Advanced Market Research
  • Services Marketing Management
  • Sales Management

*double credit module

Learning & teaching

You will experience a range of teaching methods including lectures, tutorials, group-working, case studies and both individual and group presentations. Traditional teaching is supported by a virtual learning environment that is used to host a range of electronic supporting materials.

For example all business students undertake the Business Game module and compete in teams in a computer simulation exercise that culminates in a presentation to a panel of external employers


Assessment is provided by a mix of coursework and examination.

Students who are made an offer will receive a detailed programme specification which forms part of our terms and conditions. 

Course Director

Rajinder Dool

Telephone: 44(0)121 204 3052
Email: r.dool1@aston.ac.uk 

Personal Development 

Our business degrees are designed to also give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life. Such work develops your team working and negotiating skills.

Our placement year gives you the genuine practical work experience that is invaluable in developing an appreciation of issues such as office politics which cannot be replicated in the lecture room.

Aston Business School graduates can gain entry to the Chartered Institute of Marketing (CIM), Professional Series Stage 3.

In addition to this graduates can also gain exemptions from the following professional bodies:

  • Association of Chartered Certified Accountants
  • Association of International Accountants
Our integrated placement year course allows you to undertake a professional paid placement, where you will  gain valuable, practical experience within your chosen subject area.

We have links to over 1000 different organisations and advertise around 3000 posts each year to our students.

The opportunity to undertake a study placement with one of our international partner institutions is also available if you would prefer.

Find out more about the placement year at ABS.

Our graduates have an excellent track record over many years of finding marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research.

Recent graduates are now working both in the UK and overseas in roles such as:

  • Associate Product Manager - Reed Business Information
  • Marketing Assistant - BMW Park Lane
  • Graduate Scheme - Renault Group
  • Uropean Pr Communications Content Executive - Nissan Europe
  • Brand, Buying And Marketing Graduate Scheme - Boots
  • Account Handler- Saatchi & Saatchi
  • Marketing Specialist- Ford Motor Company 
  • Supply Chain Analyst- Homebase 
  • Marketing Product Management Trainee- Royal Bank of Scotland
  • Trainee Graduate Manager- Thomson Holidays 

I'd love to hear from you.

Rajinder Dool Marketing Aston University
Rajinder Dool, Course Director

What's next? 

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