BSc Marketing

Chloe Jukes Marketing Aston university

I felt it was important to complete a placement year. It helped me develop my knowledge of marketing and put what I had learnt into practice. I met friends for life and created relationships with contacts that can benefit my future career.”

Chloe Jukes


Entry requirements

A Level Entry: AAB/ABB*
(*variable offers are available)
BTEC Extended Diploma DDD

Develop your understanding of the core concepts of marketing theory and learn how to apply them in new and interesting ways.

This course offers a double degree option. Achieve two degrees for the price of one, and study abroad at one of our partner institutions.
Integrated placement year
92% Overall Satisfaction (National Student Survey, 2018)
Five years after graduating, employed Aston business graduates earn an average of £35,600
Marketing ranked 11th in the UK (Complete University Guide, 2019)

Course information 

4 year with integrated placement year / 3 year course without integrated placement year option only available for non-EU students

UCAS Code: N500

Typical offers:
A Levels: AAB - ABB 
IB: 32 points overall in the IB diploma with 6,6,5 - 6,5,5 at HL. Minimum scores of 5 in English and Maths at Standard level.
BTEC, Access & other: BTEC Extended Diploma DDD. Access to HE students are eligible to apply for this course.

Further requirements:
5 GCSE grades A* - C including:
GCSE Maths – grade C/4
GCSE English – grade C/4
Please note that General Studies does not contribute towards the UCAS points requirement but is welcomed as an additional qualification.

UCAS applicants who select this course as their Firm choice may be eligible for our lowered offer scheme. This means that the grades that you will need in order to be accepted on to the course will be reduced.
Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with predicted grades that fall below these entry requirements if the application is of a high standard (however, initial offers will not be lower than stated above).

Tuition fees: £9,250 (£1,250 during placement year) for UK/EU students. £14,950 for International students (£2,500 during placement year) (2018). More on fees

The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities. 

Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients and the resources and strategies of the organisation.

This degree provides students with the opportunity to develop an understanding of the core concepts of marketing theory and an ability to apply them to real life cases.

Incorporated into the teaching of both your second year and final year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics.

There is flexibility to change your degree course after Year 1 if you wish.

Year 1

You will study a range of topics, designed to give you a solid foundation for your business degree.

  • Introductory Accounting for Business
  • Introduction to Organisational Behaviour 
  • Law for Business 
  • Introduction to Marketing 
  • Consumer Behaviour
  • Operations Management
  • Foundations of Business Analytics 
  • Introduction to Business Economics

Year 2

You will study essential marketing areas in depth in addition to the core business and management subjects. The core modules studied are:

  • Market Research 
  • Services Marketing 
  • Fundamental Strategy 
  • Digital Marketing 
  • Marketing Communications 
  • Business to Business Marketing 

Plus a range of optional modules: 

  • Events Marketing 
  • Professional Selling and Sales Management 
  • Retail Management 
  • Ethical and Sustainable Marketing 

Year 3

You will spend this year in a professional placement or you may choose to take up an international study opportunity at one of our partner institutions. This year is compulsory for all UK and EU students.

See placement year section or find out more about the Aston placement year.

Final Year

During your final year there is greater specialisation. The core modules studied are:

  • Consumer Research and the Customer Experience 
  • Marketing Strategy 
  • Strategic Management 
  • Strategic Brand Management 

Students must then choose from the remaining optional modules: 

  • International Marketing
  • Product, Intellectual, Property and Entrepreneurship 
  • Current Issues in Retailing Management 
  • Advanced Marketing Communications 
  • Innovation and New Product and Service Development 
  • Strategic Sales Management 
  • Entrepreneurial Marketing and Strategy  

Learning & teaching

You will experience a range of teaching methods including lectures, tutorials, group-working, case studies and both individual and group presentations. Traditional teaching is supported by a virtual learning environment that is used to host a range of electronic supporting materials.

For example all business students undertake the Business Game module and compete in teams in a computer simulation exercise that culminates in a presentation to a panel of internal employers


Assessment is provided by a mix of coursework and examination.

Students who are made an offer will receive a detailed programme specification which forms part of our terms and conditions. 

Course Director

Rajinder Dool

Telephone: 44(0)121 204 3052
Email: r.dool1@aston.ac.uk 

Personal Development 

Our business degrees are designed to also give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life. Such work develops your team working and negotiating skills.

Our placement year gives you the genuine practical work experience that is invaluable in developing an appreciation of issues such as office politics which cannot be replicated in the lecture room.

Aston Business School graduates can gain entry to the Chartered Institute of Marketing (CIM), Diploma in Professional Marketing qualification.

In addition to this graduates can also gain exemptions from the following professional bodies:

  • Association of Chartered Certified Accountants (ACCA)
  • Chartered Institute of Management Accountants (CIMA

Accreditation is a stamp of quality and prestige for a business school and its programmes. Aston is proud to be among 1% of business schools worldwide with triple accreditation.

Our four year course with an integrated placement during the third year gives you the chance to put theory into practice, gain relevant work experience, and develop professional and transferable skills.  

We have a dedicated Employer Team within our Careers and Placements department who have links with local, national and international organisations and advertise vacancies to students through an online platform exclusively for Aston students and graduates.  

The opportunity to undertake a study placement with one of our international partner institutions is also available if you would prefer.

Find out more about the Aston placement year, and view the careers and placements page.

Our graduates have an excellent track record over many years of finding marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research.

Recent graduates are now working both in the UK and overseas in roles such as:

  • Associate Product Manager - Reed Business Information
  • Marketing Assistant - BMW Park Lane
  • Graduate Scheme - Renault Group
  • Uropean Pr Communications Content Executive - Nissan Europe
  • Brand, Buying And Marketing Graduate Scheme - Boots
  • Account Handler- Saatchi & Saatchi
  • Marketing Specialist- Ford Motor Company 
  • Supply Chain Analyst- Homebase 
  • Marketing Product Management Trainee- Royal Bank of Scotland
  • Trainee Graduate Manager- Thomson Holidays 

I'd love to hear from you.

Rajinder Dool Marketing Aston University
Rajinder Dool, Course Director

What our students say about their placement

Chand Jethwa, BSc Marketing graduate, now Learning and Development Consultant at Jaguar Land Rover

‘One of the stand-out moments on my placement was when I had to launch the new Jaguar XF. I was the presenter in a promotional video, talking about the car’s features and why it was special. I originally wanted to work in TV, so talking about JLR (my favourite brand) in broadcast quality was a dream come true.’

Read Chand's story
Chand Jethwa Aston University