MSc Services Innovation 

Services innovation student profile

I felt like I travelled the world by being at Aston. I got to learn about different cultures and new ways of working with people."

James Kuhora
Branch operations at 
NIC Bank

Entry requirements

A good UK honours degree (minimum lower second class)

MSc Services Innovation will provide you with in-depth knowledge and experience in services innovation and core supporting areas such as business models, business analytics and digital strategies. Innovation through services is a growing trend in industry and the practical focus of this course will prepare you for a graduate role in the services market.

Improve your employability in an area that is a growing trend in industry
Learn the key skills international employers want.
Study abroad and internship opportunities.
Get consultancy experience on a live business dissertation project.

One of the following:

  • A good UK honours degree (minimum lower second class)

  • Equivalent overseas degree recognised by Aston University.

As well as:

  • Two professional references – at least one must be from an academic referee

  • An official academic transcript of your university grades to date

  • A completed application form.

For International Students:

  • An official academic transcript, with an official English translation, of your university grades to date
  • Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.

Duration of course:Full-time: 12 months

Start date: September 2016

The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

MSc Services Innovation will provide you with in-depth knowledge and experience in services innovation and core supporting areas such as business models, business analytics and digital strategies. You will develop the skills needed for the design and management of innovative business models, drawing on the latest research and industry-leading practice from the Advanced Services Group; the centre of excellence in research and practice on servitization and advanced services.

You will develop a knowledge and understanding of services innovation, through the study of business model innovation, business analytics, management consultancy, digital strategy and gamification. Informed by industry needs and current research, this course blends specific knowledge in services innovation and a range of professional skills. Methods of teaching include lectures and seminars. Most seminars will focus on problem-based learning or “learning by doing”.

Core Modules:

  • Applied Research
  • Business Model Innovation
  • Descriptive Business Analytics
  • Digital Strategy for Advanced Services
  • Effective Management Consultancy
  • Servitization: From Sale to Service
  • Gamification in Business Decisions
  • Operations Excellence

This course then concludes with a final dissertation project.

Learning & teaching

You will experience a range of teaching methods including lectures, tutorials, group-working, case studies and both individual and group presentations. Traditional teaching is supported by a virtual learning environment that is used to host a range of electronic supporting materials.


You will be assessed through a mixture of examinations and coursework. The taught element of the course is then complemented by a substantial piece of research leading to the completion of a dissertation.

Personal development

Modules taught on this MSc will enable you to develop a wide range of technical and transferable skills demanded by graduate employers in addition to knowledge and understanding of service delivery and innovation. 

You will have the opportunity to learn through case studies, industry guest speakers, projects with industry partners. There is also a strong link with the Aston Centre for Servitization research and Practice as most of the teaching staff is actively engaged with the centre activities.  

Course director

Dr Angela Marqui 
Angela is a Teaching Fellow at Aston Business School. She brings practical experience to her teaching and research, based on her experiences working for leading companies such as aircraft manufacturer Embraer and aggregates business Votorantim Cimentos. She spent four years as a lecturer on both undergraduate and postgraduate courses at two business schools in Brazil, drawing on her experience in industry and her ongoing research as part of an agribusiness research group to teach business planning, marketing and strategic planning. She also achieved her EngD during this time, which focused on efforts to improve the efficiency and/or effectiveness of fruit and vegetables supply chains in order to fulfil demand.

Innovation through services is a growing trend in industry. This course will prepare you to work for businesses entering into the services market.

More than a masters

The Professional Development Programme (PDP) is an integrated module which runs throughout your course. Focusing on professional development and employability, this module gives you the opportunity to identify, develop and apply the key skills you will gain throughout the year.

You'll choose between a 12 month or 18 month masters and have the opportunity to:

  • Develop your academic skills
  • Build a portfolio of professional business skills
  • Study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

Learn more

UK/EU:           £11,950      
International:  £17,650                 

Scholarships for 2017/8 entry are now open. Find out more here.      

Interested? I'd love to hear from you

Dr Angela Marqui
Dr Angela Marqui

What's next?

Postgraduate events