MSc Business Analytics

MSc Business Analytics Aston University
Aston has been the greatest experience of my life. The cultural diversity has given the best learning environment for my future success." 

Amica Woo
General Manager at Sino Apartment

Entry requirements

A good UK honours degree (2:2 minimum) or equivalent 


Tried, tested and triple accredited. We are one of just 1% of business schools in the world to hold AACSB, EQUIS and AMBA accreditation.

With a growing demand for data analysts, an MSc in Business Analytics will help you get the skills and knowledge to secure a graduate job in specialist roles such as consultant, data analyst, manager or business analyst. 

This course offers a double degree option - achieve two degrees for the price of one as well as study abroad at one of our partner institutions.

Learn the key skills international employers want.
Study abroad and internship opportunities.
Gain consultancy skills on live business projects.
Get a competitive edge with big data interrogation skills.
PDP banner

One of the following:

  • A good UK honours degree (minimum lower second class)

  • Equivalent overseas degree recognised by Aston University.

As well as:

  • Two professional references – at least one must be from an academic referee

  • An official academic transcript of your university grades to date

  • A completed application form.

For International Students:

  • An official academic transcript, with an official English translation, of your university grades to date

  • Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.

Duration of course: Full-time - 12 months
Start date: 

The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

MSc Business Analytics has been designed to help you gain the skills and qualifications needed to pursue a career in business analytics. Big data and business analytics are areas where employers are finding increasing difficulty in recruiting graduates with the right qualifications and skills. There is a growing demand for these roles, but also a significant gap between current graduates’ analytical skills and employers’ needs. By completing this course, you will improve your employability by gaining the expertise needed to analyse big data, improve decision-making and help companies gain a competitive advantage.

This course will equip you with the quantitative skills needed to understand and engage with complex data as well as the analytical tools to drive business advantage. You will deepen your knowledge of business analytics, web analytics, data mining and management consultancy with a view to using that knowledge to improve the decision-making process in business.   

Core Modules

  • Descriptive Analytics
  • Decision Models
  • Performance Analytics
  • Effective Management Consultancy
  • Data Mining and Web Analytics
  • Applied Research
  • Business Analytics in Practice
  • Gamification in Business Decisions
  • Professional Development Programme
  • Ethics in Academic Practice

The course then concludes with a dissertation project.

Learning & teaching

You will experience a range of teaching methods including lectures, tutorials, group-working, case studies and both individual and group presentations. Traditional teaching is supported by a virtual learning environment that is used to host a range of electronic supporting materials.


You will be assessed through a mixture of examinations and coursework. The taught element of the course is then complemented by a substantial piece of research leading to the completion of a dissertation. You should ensure that your choice of elective modules is consistent with your intended dissertation topic area.

Personal development

In addition to a wealth of business analytics theory, you will also acquire skills in the following areas: giving presentations, team working, report writing, negotiation and IT skills.

Course director

Dr Leonidas Anastasakis 
Leonidas’ research interests include business forecasting, time series analysis, predictive analytics in business processes, e-commerce and adoption of innovations. He holds a BSc in Automation from the Department of Automation at the Technological Institute of Piraeus. He gained his MSc (with Distinction) in Control Systems from the Department of Automatic Control and Systems Engineering and PhD in the area of Business Forecasting from the University of Sheffield.

More than a masters

The Professional Development Programme (PDP) is an integrated module which runs throughout your course. Focusing on professional development and employability, this module gives you the opportunity to identify, develop and apply the key skills you will gain throughout the year. You'll have the opportunity to:

  • Develop your academic skills
  • Build a portfolio of professional business skills
  • Study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

Learn more

This course will prepare you for a range of specialist careers as a consultant, data analyst, manager or business analyst. Modern businesses in the UK and worldwide have a great need for professionals with analytical planning and big data analysis skills. 

Fees 2018/19
UK/EU:          £ 10,280
International:  £18,050

Find out about our scholarships here 

Apply MSc

Interested? We'd love to hear from you.

Leonidas Anastasakis
Course Director: Leonidas Anastasakis

What's next?

Postgraduate events