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Santander Universities entrants selected

Olivia Keogh and Safia Begum
Olivia Keogh and Safia Begum recieve their certificates at the Enterprise Working Group

An Aston University student and graduate have been awarded £1000 each after being selected by the University to enter the national Santander Universities Entrepreneurship Awards.

The competition asked Aston University students and recent graduates to submit their business plans for judging.

Business and Management graduate Safia Begum, set up Imagine Forest with support from the BSEEN (Birmingham Skills for Enterprise and Employability Network) programme last summer. She was selected to represent Aston University in the New technologies and mobile applications start-up category.

Imagine Forest is an online interactive story-telling community for children enabling users to learn, share and create their own custom stories. Users will be guided through the process of story writing with the help of their own avatar and ‘Marty’ the great wizard of Imagine Forest, who will support users at different writing levels and award them through the achievement system.

Olivia Keogh, final year Business and Management student set up the Pop Up Card Company in her spare time, during her placement year with Johnson and Johnson. Her business provides unique, hand crafted pop-up cards that will amaze and delight recipients with their novelty, style and elegance. She has been selected to represent Aston in the Important day-to-day products and services start-up category.

Both applicants will now be entered into the national Santander Universities Entrepreneurship Awards, with the opportunity to win £15,000.

Paula Whitehouse, Director Aston Centre for Growth said: “I am really impressed by Safia and Olivia. Both businesses have real commercial potential and we are proud for them to represent Aston University. This is a reflection of the importance the University places on enterprise and entrepreneurial activity which feeds into programmes such as BSEEN and the Small Business Growth Programme.”

For further information, contact Aston Enterprise on 0121 204 4452 or enterprise@aston.ac.uk 

Photo courtesy of Phil Parnell Photography.