Wiser is a home for young people who dream big and expect more; an environment where creative meets recruitment to build and transform employer brands.
Half creative, half recruitment; we have a reputation for excellence in the graduate, digital and sales markets. Our creatives innovate with design, web and film to capture what makes companies great. Our recruiters introduce the right people to set these companies apart.
We partner with some of the world’s best brands like Just Eat, Worldpay, Sky Betting & Gaming, and Expedia. If you’re interested in working with us, for us, or against us, head to www.wearewiser.com
How did you get started?
When I was doing my placement, I realised that lots of employers were struggling to hire the right students and students were struggling to find their suitable employer/job.
This problem resonated with me as I was going through the awful process of finding a job myself. I’ve always got very frustrated with wasted talent and generally, when young people don’t find the right role, they are often less engaged. This in turn results in them being less productive and not utilising their full potential.
After we identified the problem, we drew out the idea for an employer quiz to make the market more transparent. At this point it was really the partners Ari and Omar who took the business from an idea to an office, it wouldn’t have got off the ground without them.
We started to work On GradQuiz in November 2012 and by the end of the final year we had an investor lined up as well as gained interest from a large number of employers.
Since then we have evolved from GradQuiz, launching Wiser in June 2013, expanding further into Wiser Elite, Wiser Graduates and Wiser Digital. Our in-house creative agency means that we can now offer graduate schemes, websites, films, social media…you name it, along with our recruitment.
How has your time at Aston helped you and your business?
I was especially amazed by the amount of support we received from lecturers and the careers service. Mike Kennard and Laura Chamberlain to name a few.
Without their constant support we would not have been able to set up GradQuiz, and in turn, Wiser. Aston not only gave me strong academics but also without realising gave me the foundation of my professional network. Balancing my course alongside being the chairman of the hockey society meant I also learnt that performance and fun aren’t mutually exclusive.
How is the business going and how are you finding being an entrepreneur?
Honestly, I’m happy. The business is growing at an incredible rate and I’m surrounded by people who not only surprise me with their abilities but also make me laugh on a daily basis. I’m very fortunate to be in the position I am in with the partners and team that I have; it doesn’t feel like work at all. This is also just the beginning for Wiser, we’ve doubled every year for the last three years and we have no intention on slowing down. Ask the question again in 5 years about how I’m finding being an entrepreneur when I’m bald and look 50.