'What's the big idea?' is a national pilot campaign run by Universities UK to highlight the essential role of universities in the UK and their impact on the economy, culture, society and the environment and to showcase higher education's often unsung and unheard success stories.
Throughout the campaign some of the 'Big ideas' coming out of the UK's universities will be highlighted, and there's the chance to take part in debates and blogs on a whole range of issues.
Nicola Dandridge, Chief Executive, Universities UK, says: “Our universities are so much more than the teaching institutions for which they are often only recognised. For the first time we’ve brought all of the country’s higher education achievements under one single banner, to highlight what else our universities have to offer on a local and national level.
“We have such a strong story to tell in the UK about our world-class universities and how they make such a major contribution to so many different areas of our lives.
“Quite apart from the transformative effect of higher education on students, our universities are an integral part of society – from the training of teachers, doctors and sports professionals; to the development of future fuels, groundbreaking medicines, new technologies, or improved nutrition.”
Universities Week is running from 14 - 20 June 2010 throughout the UK.
To find out what’s going on in this area, visit www.universitiesweek.org.uk.
Alternatively, show your support for our universities by joining the campaign’s Facebook fan page at: www.facebook.com/ukuniversities.