The team is being led by Claire Farrow at Aston University and includes psychologists Jason Thomas, Emma Haycraft and Helen Coulthard and Jo Lumsden, a reader in human computer interaction.
The team has been awarded nearly £11,000 by the British Psychological Society to develop the app, which will be tested by three to seven-year-olds, their parents, teachers and nursery staff before being made available for free download. The academics, who, in collaboration with Loughborough and De Montfort Universities, have already developed other apps to help families resolve fussy eating, intend to build on their previous research which has showed that playing games with vegetables can help encourage children to try and taste these foods.
Dr Claire Farrow, said: “Together, we have a wealth of experience about the principles behind behaviour change around eating habits. We’re really excited about developing this new app as it will enable us to bring our research into homes, schools and nurseries through an innovative, fun and accessible platform.”
Carl Senior, chair of The British Psychological Society’s Education & Public Engagement Board, said: “The quality of applications that we considered was astounding but Claire Farrow's application stood above the rest insofar as it exemplified effective public engagement. The maths app is an excellent example of how psychology can be used to make a real difference in children’s lives.”
Dr Farrow explained that less than one in 10 children in the UK eat the recommended levels of fruits and vegetables with low consumption associated with poor dietary variety, feeding problems and the later development of eating disorders. Greater consumption of fruits and vegetables is associated with better cognitive performance in children and the prevention of chronic illnesses in adulthood.
“Psychological research shows that many young children reject new foods on sight and they need to be shown unfamiliar foods up to 15 times before they will be confident to taste and eventually like those foods. This can be disheartening, expensive, and time consuming for families,” she said.
The new app – which has a working title of Vegetable Maths Masters – will enable parents, teachers and childcare staff to play games with children that boost their exposure to vegetables. The app will use a range of psychological methods, including rewards, that are proven to increase interest in new foods and eagerness to try them.
The app will also incorporate ideas from the Maths Mastery method of teaching basic mathematical concepts through visual learning. This method is popular in East Asian countries and a recent trial has found it more effective in developing maths skills in younger children than the traditional methods taught in the UK.
“The UK government has recently committed £41m on promoting Maths Mastery in our schools,” added Claire. “Our new app is therefore very timely. It will combine visual exposure to healthy foods with visual maths-based skills, making it useful for educators and also parents who want to use this new method of teaching mathematics.”
Claire and Dr Lilit Hakobyan will run focus groups with parents of children aged between three and seven, pre-school teachers and nursery staff to help them to design and refine the functionality of the app. “We want to ensure that the users of the app are at the very heart of its development,” said Claire. “The focus groups will help us to ensure that the app is acceptable and engaging; we want to be sure that parents and children will find it helpful to support maths and healthy eating.”
Notes to the editor
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