Aidem Digital, whose Director Indi Deol graduated from the Goldman Sachs 10,000 Small Businesses programme at Aston Business School in 2013, has been recognised as a leading social enterprise in this year’s RBS SE100 annual snapshot. His digital business was highlighted as having an incredible growth percentage of 173 per cent by the RBS online listings, which showcases social ventures that are ranked and scored according to their growth and social impact. Deol launched Aidem Digital, a Birmingham-based Community Interest Company (CIC), in 2010, after first starting online as a British Asian lifestyle magazine DESIBlitz in 2008. They now offer a range of services, from web design, mobile apps, photography, video and graphic design and specialises in developing and deploying digital media projects with social purpose.
In 2012, Deol was selected to join the third cohort of the Goldman Sachs 10,000 Small Businesses programme run by Aston Business School. 10,000 Small Businesses provides high quality, structured and practically focussed support to small business leaders who are seeking to grow their businesses.
Established as a CIC from the start, Aidem Digital has experienced significant growth, and continues to attract large numbers of young volunteers who receive training and coaching to support themselves into full time work with the company or provide them the skills to gain employment elsewhere.
Speaking about his study on the Goldman Sachs 10,000 Small Businesses programme, he said: “I learnt a lot about the similarities between many completely different sectors of business which in turn equipped me with the skill I was lacking before I started the programme. The programme instilled a new confidence within me and this has impacted positivity within the business. We have now started to recruit members into a sales team and have seen our sales grow as a result.”
Of the company’s recent growth, he added: “Aidem Digital will always keep social impact at the heart of what we do. We started our online magazine when we identified a lack of media and information available for the British Asian community. Now, our agency has a very good understanding of the language and culture of ethnic minorities in the UK and has found this is a major asset to anyone looking for digital strategy support within these communities as well as outside of them.
“The young people who come up through the ranks start out volunteering in an area of interest to them, whether it’s online journalism, photography, or graphic design. So this is where our impact comes from- in part through media skills development but also through addressing issues relating to ethnic minorities.”
RBS SE100, a live market intelligence platform, is designed to provide a substantial data resource for investors, commissioners and policymakers as they seek to understand the landscape of the social economy and identify top performers across the UK.
Over the past five years, the average growth of enterprises across the RBS SE100 Index has been 45 per cent. The Index data set is made up of the 1,157 social enterprises with profiles on se100.net, all of which have at least two years’ worth of financial data, including turnover and profit loss figures.
In the annual data snapshot for 2014, registered social enterprises in the West Midlands show an average growth of 50 per cent and a total combined turnover of £1.2 billion. The West Midlands accounts for six per cent of the total registered Index users, with 70 social enterprises on the Index in the region.
For further media information contact Katy Lewis, Programme Marketing and Alumni Relations Manager for the Goldman Sachs 10,000 Small Businesses Programme in the Midlands on 0121 204 3899.