A report form Sport England that investigates the impact of the Olympic Legacy since the London games in 2012 highlights a national decline in the numbers of people swimming at least once a week. The report states that there has been a decline of 144,200 in the past six months and 390,700 in the past 12 months.
Since the 2012 games however, overall attendances at the Sir Doug Ellis Woodcock Centre which is operated by Aston University have risen by 12% with a 34% increase in casual pay and swim attendances, from just under 10,100 swims in 2012-13 to over 13,550 in 2014 -15.
Aston University’s Director of Sport, Mike Kirkman commented; “It is really pleasing to report that at a time when participation in swimming has been declining steadily our attendances have continued to grow. Our customers appreciate the unique atmosphere at this beautiful historic pool together with the opportunity to swim lengths in lanes at all times during our public operating hours”.
The pool at the Sir Doug Ellis Woodcock Sports centre, dating back to 1902, is the oldest pool in Birmingham and one of the oldest swimming pools in the UK still operating. The sports centre offers a 100 station gym, sauna and steam facilities, two sports halls, Squash courts and studios that are available to the public as well as students. The centre was refurbished and extended at a cost of over £8m in 2011.