The Solihull based communications house presented bright sparks Charlotte Longmore, Jordan Trafford, Ushma Chhipa and Yisheng Guo with a highly coveted trophy after coming top of the class in a real-life marketing challenge set by McCann, with the support of its client, Pukka Pies.
The triumphant team and their fellow students on Aston Business School’s ‘Strategic Brand Management’ module were required to showcase their creativity and apply their theoretical understanding of the marketing industry to develop a fictional three-year communications plan to support Pukka Pies’ range of chilled pies.
The activity came to a pinnacle when the students pitched their responses to the brief, which was assessed by Pukka Pies, McCann and module tutors and resulted in the foursome taking home the trophies.
The award presentation marks the end of the fourth consecutive year McCann Birmingham has sponsored the module, which offers students a programme of learning specifically designed to boost their chances of employability in the marketing and communications sector.
Dean Lovett, CEO at McCann Birmingham, said: “We’d like to congratulate the winning team and thank all of the course students for their incredible hard work and enthusiasm on such a high-profile, real-life brief.
“We are delighted to be continuing to help marketers of the future showcase their creativity and boost their chances of employment upon leaving university.”
We are delighted to be continuing to help marketers of the future showcase their creativity and boost their chances of employment upon leaving university
Dr Keith Glanfield, leader of the Strategic Brand Management module, added: “We are very grateful for all of the support McCann Birmingham has provided yet again for the students this academic year. They have benefited enormously from taking part in a range of collaborative learning challenges and have been able to truly broaden their industry understanding; we hope we can continue our relationship with McCann for many years to come.”
Fpr further information, please contact Sophie Rogers, McCann PR, on: 0121 713 3778 or via: firstname.lastname@example.org
About McCann Worldgroup:
McCann Worldgroup is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).