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Midlands CSR event success

Who Cares Who Wins
Speakers (left to right): Dr Michael JR Butler (CICR, ABS), James Donnan (National Express), Gabriela Butler ACMA, CGMA (CIMA), Brian Gambles (Central Library) and Duncan Todd (RBS).
02 July 2013


Key Business Representatives and directors attended an event to discuss the role corporate social responsibility (CSR) plays in leading UK companies and public organisations.

Businesses from across the West Midlands met last month at RBS offices in Birmingham to share their experiences with creating and implementing efficient and strategic CSR policies in their own organisations and how they make a difference to their employees, customers, community and environment. 

Talks covered a wide range of topics including how new media technologies, digitisation of information and learning archives are changing the nature of the public library and museums services across the globe.

Guests and speakers shared their thoughts of the day;

Gabriela Butler, organiser and chair, Treasurer of CIMA Birmingham; “By embracing CSR policies businesses can make a difference to their employees, customers, community and environment.  The development of the new Birmingham library is a vivid and up-to-the minute example of how that can work.  It is important for Management Accountants to embrace and understand the importance of CSR as part of the range of skills they bring to businesses.”

Dr Michael JR Butler Director CICR, Aston Business School; “The event showcased practical examples of how CSR has been interpreted and effectively implemented.  CSR is one of the issues of our time. CSR has to be authentic to work.  My presentation sought to establish a framework to connect all these diverse activities and raise important questions about moving the agenda from a responsive to a strategic mode which embeds CSR in the culture and values of an organisation and the behaviour of its staff.  I ended with an invitation to work with CICR to build the next generation of business models.”

Duncan Todd, presenter, Director Liquidity Sales – Midlands, RBS; I really enjoyed the event, it was well organised, with a great mix of delegates and it felt to me like there was a real buzz in the room about the CSR Agenda and initiatives discussed, here in Birmingham.”

James Donnan, Head of Corporate Communications National Express; 
“'Who cares wins' provided a great insight into some of the corporate responsibility initiatives which are going in the West Midlands which benefit the wider community. There is some great work going on in the region and it was good to get a opportunity to share what we are doing with a wider audience."

Brian Gambles, Assistant Director, Culture, Central Library Birmingham;
“The event featured a good range of speakers providing different perspectives on the complex issue of CSR, some challenging questions from the audience and useful debate, and valuable networking opportunities.”

Anne Morton, attendee, St Basils, charity sector; “It was encouraging to hear leaders from several nationally well-known names that are based in Birmingham who are working towards improving our local communities and charities. Having young people high on the agenda, to improve their lives and prospects with education and work experience,  is always good news to a charity who works to improve the lives of 16 to 25 year olds who have been homeless (St Basils).”

This was a joint event between CIMA (Chartered Institute of Management Accountants), Royal Bank of Scotland (RBS) and the Centre for Innovation, Change and Renewal (CICR) at Aston Business School.

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For further media information please contact Eva, Aston University Communications on 0121 204 4294 or e.tabora@aston.ac.uk