Aston Business School leads on promoting women's entrepreneurship

Jo Cameron

14 September 2012

Aston Business School (ABS) has become an official partner of the Achievers Academy for Women and will host its annual Conferencethat will take place at Aston University in November.

The event, which will bring in speakers from all around the world will be hosted by ABS and held in one of its premium lecture theatres.

Jo Cameron, founder of the Achievers Academy for Women and former BBC Apprentice contestant said the aim was to inspire more women to set up their own enterprises and to grow existing businesses.

Jo Cameron, founder of achievers academy for Women said: “It is widely known that women entrepreneurs have the skills that are needed to run businesses and can help steer the economy out of its current difficulties, although the numbers of women owned business is woefully low. Together Aston Business School and the Achievers Academy for Women want to inspire more women to set up their own businesses.”

Confirmed speakers and panellists include Elizabeth White – Director of Filming for BBC Frozen Planet; Yasmin Alibhai-Brown, author, journalist and regular columnist for The Independent; Ellie Bird, Chief Superintendent from British Transport Police; Dr Judith Baxter, Head of English, Aston University; Mark Hart, Professor of Small Business & Entrepreneurship Economics & Strategy, Aston Business School.

Themes and workshops for the day will include toolkits for growing businesses, language of the boardroom, balancing personal values with working life and networking opportunities.

Kelly-Anne Lewis, Director of Marketing at Aston Business School, said: “Our current research for Royal Bank of Scotland has shown that women are half as likely as men to become entrepreneurs.  Our partnership with the Achievers Academy for Women will provide plenty of ideas and networking opportunities to bridge this gap and attract more women into starting up and developing businesses.”

Jo added; “I’m delighted that Aston Business School will be working with us over the year. For a long time I have believed that programmes such as MBAs should be more accessible to women and the academic programme more reflective of our needs, it will be fantastic to see where the relationship will develop as there are plenty of opportunities for both parties. I am very much looking forward to working with Aston Business School.”

The annual Achievers Academy for Women Conference “Planning Your Next Move” is at Aston Business School, Friday 9th November from 9:30am to 4pm

For more information and tickets visit the Achievers Academy for Women website

For further information contact Alex Earnshaw, Aston University Communications, on 0121 204 4549