Graduates ‘dig deep’ to support Aston University

Aston Alumni
Aston Alumni

28th January, 2011

Despite the economic downturn, Aston University graduates have proved to be more generous than ever, with record numbers donating to Aston’s Annual Fund and other student-focused projects and programmes. 

Following onto the end of the latest telephone fundraising campaign, nearly 5% of Aston’s Alumni have now pledged financial support to Aston. The redevelopment of the historic Woodcock Sports Centre is just one of the current schemes former students are backing.

Aston’s 4.81% of donors compares to a national average of donations for UK universities of 1.74%, an average of 3.7% for Russell Group universities and 2.44% for the 1994 Group.(Ross-Case Survey*).

Sheila O’Neal, Director of Development & Alumni Relations, said she was delighted with the support offered to Aston University by its former students.

“We are very proud of the generosity of Aston graduates, especially in such a difficult financial climate.  It has been outstanding and demonstrates the strong affinity our alumni retain for the University.  They have done well in their careers and now are ready to ‘give back’ to help our current students enjoy the same high quality education they received.”

She added; “Aston’s university wide fundraising programme began in 2007, so this is a real marker of the receptivity of our graduates to being asked to support current and future students.  We are very grateful for this loyalty and believe their engagement will undoubtedly increase.  Our aim is to build life-long relationships with our family of alumni through an Alumni Association that offers them real benefits and gives them the opportunity to help those who are following in their footsteps.”

Graduates can visit Aston Connect to keep up-to-date with the Development and Alumni team's latest events, seminars and reunions and join Aston's online community. Alternatively, the Development and Alumni team can be reached directly at 0121-204-4239 or at alumniinfo@aston.ac.uk.     

Aston Vice-Chancellor, Professor Julia King is also inviting all graduates to hear about the University’s achievements and vision for the future, at Aston’s campus on Tuesday 12 April 2011

For further press information please contact Alex Earnshaw, University Communications on 0121 204 4549

*The Ross Case Survey (a survey of gift revenue and fundraising costs) has been carried out each year for the last nine years to measure the philanthropic performance of Higher Education and Further Education institutions. It is the only source of information on this subject in the UK, enabling institutions to compare themselves with their peers.