Dr Erika Darics

Lecturer in Applied Linguistics

Erika Darics
I am a linguist-slash-communication scholar interested in how language functions in professional contexts and in the digital realm.

My work is primarily qualitative and discourse-centered, focusing on issues such as written non-verbal cues, linguistic politeness or the interactional creation of identity and power. I hold a PhD from the University of Loughborough. I am currently co-authoring a coursebook on Language and Business.

I am also a passionate advocate of the importance of communication and linguistic skills in professional contexts. I am excited to be able to lead our new joint honours programme BSc Business Management and English Language.

Undergraduate Modules

  • LE2003 Introduction to Intercultural Communication
  • LE2007 Language at Work
  • LE3024 Leadership and Management Communication 1
  • LE3025 Leadership and Management Communication 2


Postgraduate Modules

  • LEM001 Analysing  Written and Spoken Discourse 1
  • LEM050 Analysing  Written and Spoken Discourse 2
  • BA Teaching English as Foreign Language (Eotvos Lorand University Teacher Training Faculty, Budapest, Hungary)
  • MA Linguistics (Eotvos Lorand University Faculty of Humanities, Budapest, Hungary)
  • PhD in (Socio)linguistics/Digital (business) communication (University of Loughborough)


    • Darics E. (2015). Writing online: A guide to effective digital communication at work. Business Expert Press.
    • Darics, E. (Ed.) (2015). Digital Business Discourse. Palgrave.

    Book Sections

    • Darics, E. (2015) Deconstruction-Analysis-Explanation: Contextualisation in Professional  Digital Discourse. In Darics, E. (Ed.) (2015). Digital Business Discourse. (pp. 243-264). Palgrave.
    • Darics, E. (2015). Digital media in workplace interactions. In A. Georgakopoulou, & T. Spilioti (Eds.), The Routledge Handbook of Language and Digital Communication. Routledge.
    • Darics, E. (2010). Relational work in synchronous text-based CMC of virtual teams. In R. Taiwo (Ed.), Handbook of research on discourse behavior and digital communication: Language structures and social interaction (pp. 830-851) IGI Global.
    • Darics, E. (2008). Analysis of computer mediated discourse in virtual teams. In F. Sudweeks, H. Hrachovec & C. Ess (Eds.), Cultural attitudes towards communication and technology (pp. 308-313). Australia: Murdoch University.

    Journal Articles

    • Darics E. (2015).  Review: The Discourse of Online Consumer Reviews, Camilla Vásquez. Bloomsbury, London and New York (2014), 210 pp., £75, Hardback, ISBN: 978-1-4411-9628-6. English for Specific Purposes.  doi: 10.1016/j.esp.2015.10.003
    • Darics, E. (2013). The blurring boundaries between synchronicity and asynchronicity: New communicative situations in work-related instant messaging. International Journal of Business Communication. doi: 10.1177/2329488414525440  (Nominated as Outstanding article in the International Journal of Business Communication in 2015)
    • Darics, E. (2013). Non-verbal signalling in digital discourse: the case of non-standard spelling. Discourse, Context & Media. doi: http://dx.doi.org/10.1016/j.dcm.2013.07.002
    • Darics, E. (2010). Politeness in computer-mediated discourse of a virtual team. Journal of Politeness Research, 6(1), 129-150.

    Magazine Articles

    • Language at work: fact and fiction. Regional convention of the Association for Business Communication, 4-6 January 2016, Cape Town, South Africa
    • Deconstruction-analysis-explanation:  an immersive analysis of contextualisation in digital discourse. Valencia, Spain, 18-20 November, 2015
    • Professional Communication and Linguistics: a case of missed opportunity. Presented as a part of the panel I have convened, entitled Language in/as business. iMean 4@Warwick: 09-11 April, 2015
    • The future of professional communication in Europe: a pan-European network. Plenary at the Finnish Association of Business Communication Proflang. 22-23 May 2014, Turku, Finland.
    • Mediated corporate communication. Guest lecture at the University of Lancaster. 27 March 2014.
    • A close look at digital discourse in the workplace. The DEANEX-method. Symposium of the Association for Business communication, 6-7 March 2014. Modena, Italy.
    • Discourse-Centered Approach to Digital Business Communication. Panel presented at the Convention of the Association for Business Communication, New Orleans, USA, 23-25 October 2013.
    • Lingua Digitalis. Invited talk presented at Aston University, Birmingham, UK, 16 October 2013.
    • Editorial board member of  Discourse, Context & Media
    • Centre for Critical Enquiry into Society and Culture (CCISC), Aston University
    • Association for Business Communication (ABC), principal investigator for the European Network of Professional Communication
    • Language and New Media SIG, British Association of Applied Linguistics
    • 12/2014 - 08/2015 - Project title: Communication practices of a fundraising team: Microethnography and discourse analysis. Funding body: C. R. Andreson Research Fund - Association for Business Communication. Sum: $1700
    • 2013 - ESRC funding for attending the BAAL Language and New Media workshop, 22 November 2013.
    • Bursary for Darics, E. (2009). 'Hi honey, can I ask you a quick?': Discourse strategies and interactional norms in a virtual work environment. Presented at the i-mean@UWE conference, Bristol, 23-25 April, 2009.
    Room: MB733B
    Phone: 0121 204 4155
    Email: e.darics@aston.ac.uk
    TP2 Office Hours: Booking via WASS is essential
    Mondays 1-3  
    Thursday  9-11