Dr Erika Darics

Lecturer in Applied Linguistics

Erika Darics
I am a linguist-slash-communication scholar interested in how language functions in professional contexts and in the digital realm.

My work is primarily qualitative and discourse-centered, focusing on issues such as written non-verbal cues, linguistic politeness or the interactional creation of identity and power. I hold a PhD from the University of Loughborough. I am currently co-authoring a coursebook on Language and Business.

I am also a passionate advocate of the importance of communication and linguistic skills in professional contexts. I am excited to be able to lead our new joint honours programme BSc Business Management and English Language.

Undergraduate Modules

  • LE2003 Introduction to Intercultural Communication
  • LE2007 Language at Work
  • LE3024 Leadership and Management Communication 1
  • LE3025 Leadership and Management Communication 2


Postgraduate Modules

  • LEM001 Analysing  Written and Spoken Discourse 1
  • LEM050 Analysing  Written and Spoken Discourse 2

I am interested in supervising PhD theses in the broad areas of business and professional communication  and/or digital discourse. 

I am keen to work with candidates who take a discourse analytic/linguistic approach, with a clear idea of practical relevance of their work. Example topics include:

  • (critical) discourse analysis of corporate communication genres
  • language of marketing and branding, verbal identity
  • workplace communication (spoken, written, digital)
  • digital communication and social media for business and professional purposes


I am also interested in working with candidates with an interest of exploring the role of (critical) language awareness and discourse awareness as key soft skills, for example in management and entrepreneurship education and professional practice. 


Book Chapters

Journal Articles

    • Keynote lecture at the International and Intercultural Management Day, Université Paris Nanterre, France, November 2017
    • Keynote address  and workshop at the Unicollaboration Research Methods Seminar, University of Valencia, Spain, October 2017
    • Keynote lecture at the University of Warwick 20th Warwick International Conference in Applied Linguistics (WICAL): Linguistics and business- the case of the pink fluffy slippers and the iPad, 27-29 June 2017
    • Panel member for Aston Outreach event entitled: Your digital brand: empowerment in the digital world, February 2017, London -Oracle
    • Language at work. Invited guest lecture at the University of Huddersfield, November 2016.
    • The role of Language in Corporate Communications. Invited lecture at the Professional Communicator’s conference. Birmingham, June 2016.
    • E-leadership. Organizational Strategy and New Media, Invited as a plenary speaker and advisor for Cross Comm group at the University of Southern Denmark,, May 2016, Copenhagen, Denmark.
    • The language of the Office. Public lecture for ASTON 50 celebrations. April 2016. Birmingham UK.
    • Tools of Trade of Speechwriting. Invited seminar at the Speechwriter’s and Business Communicator’s Conference. April 2016, Oxford, UK.
    • Digital Communication at work. Invited research talk at the Budapest Business School. February 2016, Budapest, Hungary
    • Editorial board member of  Discourse, Context & Media
    • Centre for Critical Enquiry into Society and Culture (CCISC), Aston University
    • Association for Business Communication (ABC), principal investigator for the European Network of Professional Communication
    • Language and New Media SIG, British Association of Applied Linguistics
    Room: MB733B
    Phone: 0121 204 4155
    Email: e.darics@aston.ac.uk
    TP2 Office Hours: 
    Dr Darics is on study leave until 10/2018.