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Donna-Kay Smith

Donna-Kay Smith

Course: MSc Business and Marketing Analytics

Where from/ Nationality: Jamaica/n

Previous University: University of The West Indies (UWI)


What was your backgroud before coming to Aston University? - I obtained my Bachelors in Management Studies (General) with first class honours from UWI. During my studies, marketing and strategy have always been of interest to me. I also worked in corporate planning and strategy for approximately two (2) years at the Jamaica Information Service, the largest media and production house in the Caribbean. This experience provided increased motivation for pursing my postgraduate degree.

What influenced you to come and study at Aston? - The MSc programme in Business and Marketing Analytics was recommended to me by a previous lecturer from UWI. The rigor of the programme appealed to me as well as the reputation of Aston Business School as being one of the top ranked institutions for graduate employability. I also liked the fact that Aston has a multicultural environment. I believe that international networking is very important and Aston provides this opportunity.

Did you use the services of an agent? If so how did you find that particular agency? - No, all the information required for the application process was easily obtained from the Aston website. I thought that the application process was very clear. Aston processed and responded to my application within two (2) weeks, which was the fastest of all the business schools to which I submitted applications.

What do you like about studying at Aston and living in Birmingham? - I like Aston’s approach to learning which encourages participation, critical thinking and open mindedness. We are also required to work in syndicate groups which are comprised of students from various countries. In addition, Aston University is located is in the middle of the city; everything we need is only a ten minute walk away. This includes everything from necessities to leisure; everything is right at our fingertips.

Aims for the future: what do you hope to do when you graduate and how will studying at Aston help you achieve these aims? - I am interested in working as a Marketing Analyst in either the UK or my home country, Jamaica, for a couple years before pursuing my PhD. My ultimate aim is to own a consultancy firm that advises companies on marketing strategies aimed at improving their international competitiveness. Studying at Aston will provide a solid foundation for achieving my goals.

What are the differences between studying at Aston in the UK compared with studying in your home country? - Aston definitely has more diversity compared to studying in my home country. Also, the lectures in my home country tend to be more formal whereas Aston encourages class participation and small group discussions.

Looking back over the last year (or your first year), was there anything that you would do differently in preparation that would be useful advice to future Aston students? - I believe it’s important to pursue your degree in areas that you’re passionate about. It’s also good to start the application process early; Aston has a number of competitive degrees to choose from.

What new interests or clubs/societies have you been involved with since you came to Aston? - I will be looking into the Marketing Society. I also enjoy recreational activities such as yoga and Latin dancing and will be attending these classes at Aston.

If you had to sum up Aston in one word what would that word be? - Diverse 

My Aston Experience