Dr Brian Price

Brian Price

Phone number: 0121 204 3531
Email: b.j.price@aston.ac.uk 
Room number: MB222E 


I joined Aston University in January 2009, and teach a variety of courses in the school of Engineering Systems & Management. I am actively engaged in product development research, particularly in the areas of internal combustion engines and low carbon vehicles as part of the Sustainable Environment Research Group.

I am also an adjunct professor at University of Wisconsin – Madison, teaching project management and technology trends on engineering masters programs.

Prior to joining Aston University, I worked in industry for 25 years holding a variety of senior engineering leadership positions, included responsibilities for engineering development, project execution and business leadership, with consultant and manufacturing companies. Within these organizations, I had global responsibility for engines, transmissions and driveline engineering and product development for automotive, aerospace, off-highway, construction, agricultural equipment, and motorcycles.

  • MSc Engineering Design, Loughborough University, 1994
  • MEng Engineering, University Wisconsin – Madison, 2003
  • PhD Mechanical Engineering - The application of modified adaptive landscapes to heuristic modelling of engine concept designs using sparse data, 2016
  • 2008 – date: Lecturer, Aston University, UK

  • 2005 – date: Adjunct Professor, University of Wisconsin, Madison, USA

  • 2007 – 2009: Product Group Director, Ricardo Consulting Engineers, UK

  • 2006 – 2007: Technical Director, Engineering, Romax Technology, UK

  • 2000 – 2006: Chief Engineer Powertrain, Harley-Davidson Motor Company, USA

  • 1998 – 2000: Senior Director, Engineering, Mercury Marine, USA

  • 1994 – 1998: Global Business Development Director, Cosworth Engineering, UK

  • 1985 – 1994: Executive Engineer, Lotus Engineering, UK

  • 1983 – 1985: Design Engineer, Noel Penny Turbines, UK

  • New Product Development
  • Engineering Project Management
  • Engineering Leadership/Management of Change
  • Lean & Agile Manufacturing
  • University of Wisconsin – Madison USA, Adjunct Professor teaching analysis of trends in engines and engines program management on distance masters programs
  • University of Portsmouth UK, Associate Lecturer in learning management  for masters distance program
  • Loughborough University UK, Visiting Lecturer in Advanced Transmission Design & Development
  • Hanyang University South Korea – Adjunct Professor in International Business
Knowledge Transfer Partnership projects with TATA Engineering & ROTEC on new product development of hybrid and specialist vehicles.

Current research interests are in the areas of:

  • Product development decision making

  • Engine architecture analysis

  • Engineering project management best practice

  • Product user profiles and duty cycle development 

Technology Strategy Board funded projects into Ultra Low Carbon Vehicle usage analysis and second life of electric vehicle batteries.
Laurence Chittock – Optimal electric vehicle charging networks

Witold Bahr - RFID in warehousing

Charles Umude-Igbru - Six-sigma in engineering organizations

Hanni Salehan - Lifecycle analysis of taxi fleets

Abdullah Algarni - The role of trust in engineering organizations

Saif Alqubaisi - Engineering project governance

  • Society Automotive Engineers
  • Institute of Engineering Designers
  • Newcomen Society