Aston University’s spin-out company, Aston EyeTech Limited, has been successful at the Medilink West Midlands Medical and Healthcare Business Awards. Aston EyeTech Ltd, founded by academics Dr Mark Dunne, Dr Thomas Drew and Professor James Wolffsohn with the support of the Business Partnership Unit, and led by Executive Chairman Paul Blackburn, was the winner of the Start-Up award, beating shortlisted entrants Kiddichef and Spring Active. The award was given for the innovative use of artificial intelligence in healthcare to streamline consultations and predict the personalised efficacy of treatment in a constantly learning system. Aston EyeTech Limited received an investment of £230,000 in 2014 from Mercia Fund Management, and over the past year the company has worked closely with Medilink West Midlands to gain professional assistance and support. The Aston EyeTech software has been introduced to support eye care practitioners to make more accurate and consistent diagnoses of eye conditions to a professional standard. The software also enables eye tests to be conducted more efficiently, with faster collation and analysis of results. A variation of the software helps accelerate sales of optical products by providing personalised product recommendations. As a result of the win, Aston EyeTech Ltd will go on to compete in the Medilink UK National Awards, which are to be announced at the Med Tech Expo 2015 in April. Professor James Wolffsohn, Professor in Optometry and Deputy Executive Dean of Aston’s School of Life and Health Sciences said, “Aston University prides itself in being able to translate its research into real impact and Aston EyeTech’s products will bring significant benefit to the eye care of patients in the UK and across the world. We are delighted to have won the Medilink West Midlands Start-up of 2014 award and are working hard to further develop the business in 2015” Dr Mark Dunne, Lecturer in Optometry said, “This is not just an Aston first but also represents a worldwide first as far as primary care optometry is concerned. The idea of using a form of artificial intelligence is, itself, a spinout from research carried out in Vision Sciences in collaboration with Rajeshwari Sagar, an optometrist based in Tanzania, for her Ophthalmic Doctorate at Aston with gratefully received help from Prof Ian Nabney and Dr Alexis Boukouvalas in Computer Sciences” Dr Thomas Drew, Lecturer in Biomedical Engineering added, “This is fantastic news, and showcases the cutting edge technology in development at Aston University and Aston EyeTech. We are looking forward to further successes in 2015.” To find out more about how Aston could help your business, e-mail email@example.com or call 0121 204 4242.