The Aston Centre for Servitization Research and Practice is hosting a free business growth workshop for SMEs to explore new business models and markets and learn how to differentiate themselves from their competitors.
This free programme, part-funded by the European Regional Development Fund (ERDF), is aimed at small and medium-sized manufacturers, or companies with design capabilities, who wish to introduce services to their product portfolios or extend their existing service offerings. The workshop will introduce alternative competitive strategies offering a step-by-step review of their business and how it competes.
Delegates will leave the programme with an action plan to consider. This is supplemented by ongoing one-to-one and group based support with experts from Aston Business School and the wider business community.
This type of event has achieved great results in the past. Kate Browne and Marc Beale, Company Directors of Assistive Control, a Worcestershire-based company specialising in hardware and software which help the disabled user to communicate and to access entertainment and home control systems, benefited from a similar programme in October 2012 where they learnt the value of advanced services. Following the advice they received through the workshop they are now developing a service package ready to launch a range of new products which will help them to stand out from large competitors currently dominating the market. Read the full case study here.
Date and time: The two day workshop will run from 9:45am to 5:30pm on 19th and 26th November 2013.
Location: Maple House, 150 Corporation Street, Birmingham, B4 6TB
To register for this free event, click here.
Click here for further information about the support on offer from Aston Business School, delivered in collaboration with the West Midlands ERDF or contact email@example.com.