Aston University are working with innovative healthcare company Kimal Ltd to develop and implement a new business model and supporting business processes for the company.
Kimal develops, manufactures, markets and distributes innovative medical devices, capital equipment and customised procedural solutions globally. It has built an excellent reputation as a provider of renal haemodialysis products and services to the NHS. Technology and service delivery in this sector is rapidly changing, and at the same time the population of patients requiring this treatment is growing significantly year on year. Government policy is to migrate from “in-hospital” to “in-home” services wherever this can be identified as providing improved clinical outcomes for patients whilst generating cost savings and societal benefits. These have been demonstrated in the case of renal haemodialysis, and a seven-fold target increase in “in-home” treatments has been set.
To ensure that Kimal is positioned to respond to this changing service delivery model, the company has entered into a two-year Knowledge Transfer Partnership with leading academics at Aston Business School. The key outcome of this project will be a new business model and range of business processes which are based upon a solid understanding of how best to engage with the NHS and other commissioning groups. This will allow Kimal to can confidently and successfully launch their branded “in-home” renal haemodialysis service.
The project is being led by Dr Graham Leask, of the Economics and Strategy Research Group of Aston Business School, with a strong team of academic colleagues. Aston Business School has a long track record of successful collaborations with companies both large and small, and the Economics and Strategy Research Group possesses considerable experience of competitive strategic development and performance measurement in many business and financial sectors including healthcare and pharmaceutical.
The success of this partnership will enable Kimal Ltd to become a market leader in “in-home” renal care, and pave the way for the company to expand into other “in-home” care products and services.
This project sits within the EREBUS capacity building cluster, managed by Aston University. The EREBUS project is a business research partnership between Aston, Birmingham and Warwick universities. Its role is to assist in the development of West Midlands’ SMEs, operating in the Finance, Energy and Health Technologies sectors, to build innovation and improve business performance.