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Professor Tim Baines (PhD, MSc C.Eng FIMechE FIET)

Operations and Information Management Group

Tim Baines
Professor Tim Baines leads Aston’s research on servitization.  He is an international authority on servitization, and works extensively with manufacturers to transformation their operations to compete through Product-Service Systems (PSS).  Aston hosts a variety of programmes on servitization including: Exploiting Servitization in West Midlands SMEs (ERDF), and Gamification for Servitization (EPSRC).  Aston is also the centre of excellence for servitization within the new Manufacturing Advisory Service.  Further information about our work on servitization can be found at www.aston.ac.uk/servitization.

Professor Baines has published over 200 papers across the disciplines of management and engineering, and is amongst the most frequently-cited authors on servitization and Product-Service Systems.  He has experience of a wide range of industrial engineering, technology management, and manufacturing management disciplines, and works with the leading companies in his field including Rolls-Royce, Caterpillar, Alstom, MAN and Xerox.  His career started with a technician apprenticeship, and has progressed through a variety of industrial and academic positions, including that of Visiting Scholar within the Centre for Technology. He holds a variety of positions, including membership of EPSRC College of Peers, a Fellow of both the Institution of Mechanical Engineers, and Institution of Engineers and Technologists, and is a Chartered Engineer.

Position: Professor
Role: Head of Group
Phone: +44 (0)121 204 3051
Email:  t.baines@aston.ac.uk 
Room: ABS279
CV

An introduction to Prof Tim Baines, as he talks about his world-leading research work.
Should manufacturers adopt a service-led competitive strategy? A 2011 lecture by Prof Tim Baines.
  • PhD in Modelling in the formulation of a manufacturing strategy, Cranfield University 1990-1994
  • MSc in Manufacturing Systems Engineering, Cranfield University 1985-1987
  • Earlier education was carried out as part of technician apprenticeship training.  

Academic

  • Professor of Strategic Manufacture, Cranfield University. (2005 - 2010)
  • Senior Lecturer, Cranfield University. (1998 - 2005)
  • Research Manager, North Staffordshire Polytechnic. (1997 - 1998)
  • Visiting Scholar, Massachusetts Institute of Technology. (1996 - 1997)
  • Professor, Aston Business School. 
  • The Head of Operations and Information Management Group
  • MBA, Operations Management module BNM899

  • Operations strategy formulation and implementation; in particular the development and deployment of processes for the alignment of operations practices and policies with a company’s competitive strategy.
  • Product-Service Systems and Servitization; in particular understanding the operations practices and technologies that leading manufacturers exploit to deliver high-value services.

Contract

  • Baines, Timothy (Principal), "Unrestricted Research Donation - Servitization Best Practice Research," Sponsored by Goodyear Tire & Rubber Company, £ (GBP) 20,000.00. (October 25, 2013 - Present)
  • Baines, Timothy (Principal), "Engineering Supply Chain Solutions," Sponsored by University of Derby Corporate, £ (GBP) 8,340.20. (October 22, 2013 - Present)
  • Baines, Timothy (Principal), Keen, P (Co-Principal), "Interim team research planning," Sponsored by University of Derby Corporate, £ (GBP) 34,936.00. (July 9, 2013 - Present)
  • Baines, Timothy (Principal), "Unrestricted Research Donation," Sponsored by Waggener Edstrom Inc., £ (GBP) 15,000.00. (January 10, 2013 - Present)
  • Baines, Timothy, "Exploiting Servitization in West Midlands SME's," Sponsored by ERDF, £ (GBP) 357,143.00. (July 6, 2012 - Present)
  • Baines, Timothy, "Unrestricted Research Donation - Product Support & New Sales Strategic Activity," Sponsored by Finning (UK) Ltd, £ (GBP) 5,500.00. (June 18, 2012 - Present)
  • Tapinos, Efstathios (Principal), Hart, Mark (Co-Principal), Theodorakopoulos, Nicholas (Co-Principal), Baines, Timothy (Co-Principal), Davis, Ann (Co-Principal), Combe, Ian (Co-Principal), Izushi, Hiro (Co-Principal), "Design, Delivery and Management of a Management Team Development Programme for Enterprise Ireland SME Clients," Sponsored by Enterprise Ireland, £ (GBP) 26,800.00.
  • Baines, Timothy (Principal), "Servitization is a serious game," Sponsored by EPSRC, £ (GBP) 764,939.37. 

 Grant

  •  Brewster, Christopher, Baines, Timothy, "Gamification for Servitization: Transforming the adoption of Product-Service Systems through innovations in applied gaming technology," Sponsored by EPSRC, £ (GBP) 730,000.00. 

 Sponsored Research

  • Clegg, Benjamin (Principal), Baines, Timothy, "Growing an SME using Enterprise Management Principles," Sponsored by European Regional Development Funding, KNowledge Exchange and Enterprise Network (KEEN) Project, £ (GBP) 94,350.00. (January 2013 - December 2014)

 

  • Fellow, Institution of Engineers and Technologists.
  • Fellow, Institution of Mechanical Engineers.
  • Member, EPSRC College of Peers.
  • Member, European Operations Management Association.
  • Member, Production and Operations Management Society.
  • Member, The Consortium of Manufacturing Engineering Heads.
  • Member, UK Manufacturing Professors Forum.
  • Committee Member, West Midlands Business Voice. 

Book

  • Baines T., Lightfoot H.W. ‘Made to Serve;  what it takes for a manufacturer to compete through servitization and Product-Service Systems’.  Published in March 2013 with Wiley.

Publications in Refereed Journals

  • Baines, T. (2013). Servitization of the manufacturing firm: Exploring the operations practices and technologies that deliver advanced services.
  • Lightfoot, H., Baines, T., Smart, P. (in press). The servitization of manufacturing: a systematic literature review of interdependent trends.
  • Baines, T., Brown, S., Benedettini, O., Ball, P. (2012). Examining green production and its role within the competitive strategy of manufacturers.
  • Baines, T., Lightfoot, H., Smart, P. (2012). Servitization within manufacturing operations: An exploration of the impact to facilities practices.
  • Lightfoot, H., Baines, T., Smart, P. (2011). Examining the information and communication technologies enabling the servitized manufacture.
  • Baines, T. (2011). Organising for services growth and productivity within manufacturing.
  • Baines, T., Lightfoot, H., Smart, P. (2011). Servitization within manufacturing: Exploring the provision of advanced services and their impact on vertical integration.
  • Ayeni, P., Baines, T., Lightfoot, H., Ball, P. (2011). State-of-the-art of 'lean' in the aviation maintenance repair overhaul industry (MRO).
  • Chandraprakaikul, W., Baines, T., Lim, R. Y. (2010). Strategic positioning of manufacturing operations within global supply chains.
  • Baines, T., Lightfoot, H., Benedettini, O., Whitney, D., Kay, J. M. (2010). The adoption of servitization strategies by UK based manufacturers.
  • Baines, T., Lightfoot, H., Kay, J. M. (2009). Servitized manufacture:  Practical challenges of delivering integrated products and services.
  • Benedettini, O., Baines, T., Lightfoot, H., Greenough, R. (2009). State-of-the-art in Integrated Vehicle Health Management.
  • Baines, T., Lightfoot, H., Benedettini, O. (2009). The Servitization of Manufacturing: a review of the literature.
  • Baines, T., Lightfoot, H., Peppard, J., Johnson, M., Tiwari, A., Shehab, E., Swink, M. (2009). Towards an operations strategy for product-centric servitization.
  • Baines, T., Ball, P. D., Cooper, S., Dawson, P., Wilkinson, S., Woods, M., Kay, J. M. (2008). An exploration of policies and practices used to showcase production facilities.
  • Fletcher, S. R., Baines, T., Harrison, D. K. (2008). An investigation of production workers' performance variations and the potential impact of attitudes.
  • Baines, T., Williams, G., Lightfoot, H., Evans, S. (2007). 'Beyond theory:  An examination of Lean New Product Introduction practices in the UK.
  • Julka, N., Baines, T., Tjahjono, B., Lendermann, P., Vitanov, V. (2007). A review of multi-factor capacity expansion models for manufacturing plants: Searching for a holistic decision aid.
  • Bartlett, P., Julian, D., Baines, T. (2007). Improving supply chain performance through improved visibility.
  • Baines, T., Benedettini, O. (2007). Modelling human performance within manufacturing system design: From a theoretical towards a practical framework'.
  • Baines, T. (2007). Realising Competitive Advantage: bicycle manufacture - manufacturing engineering and management.
  • Baines, T., Lightfoot, H., Evans, S., Neely, A., Greenough, R., Peppard, J. (2007). State-of-the-art in Product Service-Systems'.
  • Lim, R. Y. G., Baines, T., Tjahjono, B., Chandrapakaikul, W. (2006). Integrated strategic supply chain positioning for SME's: an empirical study.
  • Baines, T., Lightfoot, H., Williams, G. M., Greenough, R. (2006). State-of-the-art in lean design engineering: a literature review on white collar lean.
  • Adesola, S., Baines, T. (2005). Developing and evaluating a methodology for manufacturing business improvement.
  • Mason, S., Baines, T., Kay, J. M., Ladbrook, J. (2005). Improving the Design Process for Factories: Modelling Human Performance Variation.
  • Minarro, E., Baines, T., Sweeney, M. (2005). Key success factors when implementing  strategic manufacturing initiatives.
  • Baines, T., Kay, G., Adesola, S., Higson, M. (2005). Strategic positioning: an integrated decision process for manufacturers.
  • Baines, T., Adesola, S., Kay, G., Higson, M. (2005). Strategic positioning: Creating competitive space for manufacture.
  • Baines, T., Asch, R., Hadfield, L., Mason, J. P., Fletcher, S. (2005). Towards a theoretical framework for human performance modelling within manufacturing systems design.
  • Baines, T. (2004). An Integrated Process for Forming Manufacturing Technology Acquisition Decisions.
  • Baines, T., Mason, S., Siebers, P., Ladbrook, J. (2004). Humans: the missing link in manufacturing simulation?'.
  • Philpott, E., Hamblin, D. J., Baines, T., Kay, G. (2004). The Use of Models and Methods for Strategic Planning: An holistic view of strategy.
  • Oyarbide, A., Baines, T., Kay, J. M., Ladbrook, J. (2003). A Manufacturing Systems Modelling using System Dynamics: forming a dedicated modelling tool.
  • Baines, T., Kay, J. M. (2002). Human Performance Modelling as an Aid in the Process of Manufacturing System Design. 
  • Baines, T., Kay, G. (2002). Manufacturing Sourcing Practices and relationships.
  • Swamidass, P. M., Darlow, N., Baines, T. (2001). Evolving forms of manufacturing strategy development'.
  • Swamidass, P. M., Baines, T., Darlow, N. (2001). The role of manufacturing and market managers in strategy development: lessons from three companies.
  • Baines, T., Harrison, D. K. (1999). An opportunity for system dynamics in manufacturing system modelling.
  • Baines, T., Whitney, E. W., Fine, C. (1999). Industrial practices in manufacturing technology sourcing.
  • Baines, T. (1999). Manufacturing technology sourcing practices in the USA.
  • Baines, T., Harrison, D. K., Kay, J. M., Hamblin, D. J. (1998). A consideration of modelling techniques that can be used to evaluate manufacturing strategies.
  • Baines, T., Whitney, E. W., Kay, J. M. (1998). An investigation into manufacturing technology sourcing practices.
  • Lin, C., Baines, T., Link, D., Darlow, N. (1996). A system dynamics generic modelling approach to manufacturing systems simulation.
  • Baines, T., Hamblin, D. J., Harrison, D. K. (1993). A unified classification of manufacturing strategies and design processes.
  • Baines, T., Kay, J. M. (1991). Manufacturing strategies in the ceramics sector.
  • Harrison, D. K., Baines, T., Vitanov, V. I. (1991). The logistical and financial evaluation of Computer Integrated Manufacturing modules.

 

Presentations Given

  • Baines, T., PTC Live Executive Exchange, "Transforming into a Strategic Service Organistaion," Nice, France. (February 11, 2014)
  • Baines, T., Manufacturer Directors' Conference, "Servitization - The key to growing the economy," Birmingham, UK. (December 4, 2013)
  • Baines, T., New Directions for Service Research Conference, "Exploring Transformation Challenges in SMEs," Cambridge Service Alliance, Cambridge. (October 3, 2013 - October 4, 2013)
  • Baines, T., Services Life-cycle Management Conference, "Creating high-value services for manufacturers," Amsterdam, The Netherlands. (2012)
  • Baines, T., 1st International Maintworld Congress, "Organising for services growth and productivity," Helsinki. (2011)
  • Baines, T., Finning CAT, "Total service operations: Understanding how manufacturers are competing through services," Cannock. (2011)
  • Baines, T., Finning CAT (Cannock), "Lessons from the theory and practuce of services," UK. (2011)
  • Baines, T., Servitization of UK Manufacturing, Uk Council for Electronic Business (UCEB). (2011)
  • Baines, T., Staffordshire University Research Colloquium, "Leadership: High value services for manufacturers," Staffordshire University, UK. (October 2011)
  • Baines, T., Lightfoot, H., Smart, P., EurOMA Conference, "An exploration of vertical integrations and facilities practices within servitized operations," Cambridge. (July 3, 2011 - July 6, 2011)
  • Redding, L. E., Baines, T., Ball, P., EurOMA Conference, "An operations strategy formulation methodology for manufacturing organisations seeking adopt informated product sertivized solutions," Cambridge. (July 3, 2011 - July 6, 2011)
  • Baines, T., Lightfoor, H., Swink, M., EurOMA Conference, "Servitization in action: findings from a study of the extended Caterpillar enterprise," Cambridge. (July 3, 2011 - July 6, 2011)
  • Baines, T., International Conference of Manufacturing Research, Durham University, UK. (2010)
  • Baines, T., MacMillan Memorial Lecture, Glasgow, UK. (2010)
  • Baines, T., Manufacturing Institute, Manchester, Manufacturing Institute, Manchester, UK. (2010)
  • Baines, T., "Product-service systems," Helsinki University of Technology, Finland. (2010)
  • Lightfoot, H., Baines, T., Redding, L., Grubic, T., Proceedings of EUROMA Service Operations Forum, "Exploring the operations practices that support product-centric services," Bath. (September 2010)
  • Redding, L., Baines, T., Lightfoot, H., Grubic, T., Proceedings of EUROMA Service Operations Forum, "Exploring the process of operations strategy formulation in a servitization environment," Bath. (September 2010)
  • Grubic, T., Baines, T., Lightfoot, H., Proceedings of EUROMA Service Operations Forum, "Framework to explore the role and contribution of health and performance technology in sertivized business models," Bath. (September 2010)
  • Baines, T., Grubic, T., Redding, L., Lightfoot, H., Proceedings of EUROMA Service Operations Forum, "Organising for services growth and productivity at Caterpillar," Bath. (September 2010)
  • Lightfoot, H., Baines, T., Art & Science of Service Conference, "Technology enabled product-centric service delivery," Madrid. (June 2010)
  • Lightfoot, H., Baines, T., Frontiers in Service, "Product-centric services: the adoption of service provision strategies by UK manufacturers," Karlstad, Sweden. (June 2010)
  • Grubic, T., Baines, T., Redding, L., Proceedings of the 17th International Annual EUROMA Conference - Managing Operations in Service Economies, "Exploring the role of diagnostic and prognostic technology in servitized business model - survey of UK manufacturers," Porto, Portugal. (June 6, 2010 - June 9, 2010)
  • Lightfoot, H., Baines, T., 18th International Frontiers in Service Conference, "Service Infusion in Manufacturing: a research landscape," Honolulu, Hawaii. (2009)
  • Baines, T., Lightfoot, H., 18th International Frontiers in Service Conference, "The Practical Challenges of Servitization," Honolulu, Hawaii. (2009)
  • Brown, S., Baines, T., 20th Annual POMS Conference, "How capabilities in Operations can influence ?Green Production?- Exploring the issues," Orlando. (May 2009)
  • Baines, T., Lightfoot, H., Proceedings of the 1st CIRP IPS2 Conference, "The Practical Challenges of Servitization," Cranfield University. (April 1, 2009 - April 2, 2009)
  • Baines, T., Keynote address, 5th Int. Conf. MFPT, "State of the Art in IVHM and PSS," Herriot Watt University. (2008)
  • Shehab, E., Baines, T., Lightfoot, H., Tiwari, A., Johnson, M., Peppard, J., Proceedings of the third world conference on Production and Operations Management, "An integrated framework for servitized operations strategy," Gakushuin University, Tokyo, Japan. (2008)
  • Tiwari, A., Baines, T., Lightfoot, H., Shehab, E., Johnson, M., Evans, S., Peppard, J., Proceedings of the third world conference on Production and Operations Management, "Product-Service Systems: State of the art and future trends," Gakushuin University, Tokyo, Japan. (2008)
  • Benedettini, O., Baines, T., Lightfoot, H., Greenough, R., Proceedings of the third world conference on Production and Operations Management, "State of the art in vehicle health management," Gakushuin University, Tokyo, Japan. (2008)
  • Chandraprakaikul, W., Baines, T., Lim, R. Y. G., Proceedings of the third world conference on Production and Operations Management, "Strategic global supply chain positioning," Gakushuin University, Tokyo, Japan. (2008)
  • Johnson, M., Baines, T., Evans, S., Greenough, R., Lightfoot, H., Proceedings of the third world conference on Production and Operations Management, "Supply networks for product service offerings," Gakushuin University, Tokyo, Japan. (2008)
  • Shehab, E. M., Evans, S., Baines, T., Lightfoot, H., Tiwari, A., Johnson, M., Peppard, J., The 6th International Conference on Manufacturing Research (ICMR 2008), "Challenges of Product-Service Systems:ÿ A Real-life Case Study." (September 9, 2008 - September 11, 2008)
  • Baines, T., Lightfoot, H., Peppard, J., Johnson, M., Tiwari, A., Shehab, E., 15th European Operations Management Association Conference, "Operations Strategy for Servitized Manufacture," Groningen, Netherlands. (June 15, 2008 - June 18, 2008)
  • Baines, T., Lightfoot, H., Production Operations Management Conference, "Operations framework for servitized manufacture," La Jolla, USA. (May 12, 2008 - May 2008)
  • Baines, T., Lightfoot, H., Production Operations Management Conference, "Real-life challenges of servitized manufacture," La Jolla, USA. (May 12, 2008 - May 2008)
  • Evans, S., Baines, T., Lightfoot, H., Bastel, M., Johnson, M., The 1st Cranfield Multi-Strand Conference: Creating Wealth Through Research and Innovation (CMC 2008), "The practical challenges of servitised manufacture," Cranfield University. (May 6, 2008 - May 7, 2008)
  • Baines, T., Benedettini, O., Greenough, R., Lightfoot, H., Proceedings of the 62nd Meeting of the Society for Machinery Failure Prevention Technology, "State-Of-The-Art In Integrated Vehicle Health Management," Virginia Beach, Virginia, USA. (April 6, 2008 - April 8, 2008)
  • Baines, T., Lightfoot, H., Evans, S., International Conference of Manufacturing Research, "Product Service Systems Revisited." (2007)
  • Baines, T., Kay, J. M., Tristram, A., Burrows, D., Cove, T., Ham, J., International Conference of Manufacturing Research, "Where are UK manufacturers along the journey to Lean?." (2007)
  • Chandraprakaikul, W., Baines, T., Lim, R. Y. G., 14th International Annual EurOMA conference: Managing Operations in an Expanding Europe, "Strategic positioning of manufacturing operations within global supply chains- exploratory analysis," Turkey. (June 17, 2007 - June 20, 2007)
  • Chandraprakaikul, W., Baines, T., Lim, R. Y. G., Sakburanapech, A., The 2nd international conference on operations and supply chain management, "Success factors in a forming strategic positioning of manufacturing operations within global supply chains," Bangkok. (May 18, 2007 - May 20, 2007)
  • Baines, T., Neely, A., Production and Operation Management Society (POMS), Eighteenth annual conference, "PSS as a service based strategy for western manufacturers?," Dallas, Texas. (May 4, 2007 - May 7, 2007)
  • Baines, T., Swink, M., Production and Operation Management Society (POMS), Eighteenth annual conference, "Servitization of manufacturing," Dallas, Texas. (May 4, 2007 - May 7, 2007)
  • Chandraprakaikul, W., Baines, T., Lim, R. Y. G., Tjahjono, B., Production and Operation Management Society (POMS), Eighteenth annual conference, "Strategic positioning of manufacturing operations within global supply Chains," Dallas, Texas. (May 4, 2007 - May 7, 2007)
  • Ang, J., Goh, K. M., Baines, T., Production and Operation Management Society (POMS), Eighteenth annual conference, "The move towards servitization," Dallas, Texas. (May 4, 2007 - May 7, 2007)
  • Baines, T., Kay, J. M., Proceedings of the 13th. European Operations Management Association Conference, "An Integrated Process for Strategic Positioning within the Value Chain," Glasgow. (June 18, 2006 - June 21, 2006)
  • Baines, T., Greenough, R., Kay, J. M., Annual Conference of the Production and Operations Management Society, "Searching for Lean White-Collar Workers," Boston, USA. (April 28, 2006 - May 1, 2006)
  • Baines, T., Greenough, R., Lightfoot, H., Annual Conference of the Production and Operations Management Society, "Sustaining UK Aerospace Operations?," Boston, USA. (April 28, 2006 - May 1, 2006)

 

Exploiting Servitization in West Midlands SMEs

This project, funded by the West Midlands European Regional Development Fund (ERDF), works with manufacturers in the West Midlands that have between 10 and 250 employees, to support and enable them to adopt a services-led business strategy. Manufacturing businesses can access a transformational workshop programme and ongoing industry-led support to help them learn about servitization and overcome barriers to implementing it.

For more information, please contact Eleanor Musson on 0121 204 3580 or e.musson@aston.ac.uk 

Employable Graduates; Exploitable Research