Professor Tim Baines leads Aston’s research on servitization. He is an international authority on servitization, and works extensively with manufacturers to transformation their operations to compete through Product-Service Systems (PSS). Aston hosts a variety of programmes on servitization including: Exploiting Servitization in West Midlands SMEs (ERDF),
and Gamification for Servitization (EPSRC). Aston is also the centre of excellence for servitization within the new Manufacturing Advisory Service. Further information about our work on servitization can be found at www.aston.ac.uk/servitization
Professor Baines has published over 200 papers across the disciplines of management and engineering, and is amongst the most frequently-cited authors on servitization and Product-Service Systems. He has experience of a wide range of industrial engineering, technology management, and manufacturing management disciplines, and works with the leading companies in his field including Rolls-Royce, Caterpillar, Alstom, MAN and Xerox. His career started with a technician apprenticeship, and has progressed through a variety of industrial and academic positions, including that of Visiting Scholar within the Centre for Technology, Policy and Industrial Development at the Massachusetts Institute of Technology. He is a Chartered Engineer and a Fellow of both the Institution of Mechanical Engineers and the Institution of Engineers and Technologists.