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Professor Peter Leeflang

Marketing Group

Peter Leeflang

Position: Professor of Marketing and Market Research
Email: p.leeflang@aston.ac.uk
Phone:
Room:
CV

 

  • 1974: PhD, in  Economics, “Mathematical Models in Marketing”, Erasmus University, Rotterdam, The Netherlands,  supervised by Professor J Koerts and Professor P J Verdoorn.
  • 1964 - 1970: Drs. or Masters Degree in Econometrics (cum laude), Erasmus University, Rotterdam, The Netherlands.
  • From 2010: (Parttime) Research Professor Aston Bussiness School,  Birmingham, United Kingdom
  • From 2010: BAT Chair in Marketing, LUISS Guido Carli University, Rome
  • From 2010: Academic Trustee Marketing Science Institute (MSI), Boston, USA
  • 2009 – now: Vice-president of the Board of EIASM
  • 2008 – now: Guest Professor, Universität St Galllen, Switzerland
  • 2005 – now: Frank M. Bass Professor of Marketing, University of Groningen
  • 2004 – 2010: Honorary Guest Professor, Johann Wolfgang Goethe Universität, Frankfurt am Main, Germany.
  • 2003 – now: Board member EIASM (European Institute for Advanced Studies in Marketing), Brussels, Belgium.
  • 1999 - now: Member of the Royal Dutch Academy of Arts and Sciences, the Netherlands.
  • 1999 – 2004: Member of the Board of the Research Institute ERIM, Erasmus University, Rotterdam, The Netherlands.
  • 1998 - now: Professor of Marketing affiliated to the European Institute of Advanced Studies in Management (EIASM) in Brussels.
  • 1997 - 2001: Dean of the Department of Economics and Pro-Rector of the University of Groningen, The Netherlands.
  • 1990 & 2003: Guest Professor of Marketing at the University of California at Los Angeles (Anderson Graduate School of Management), United States of America.
  • 1976 – now: Professor of Marketing, Department of Economics, University of Groningen, Groningen, The Netherlands.
  • 1970 - 1975: Assistant Professor of Marketing, Rotterdam School of     Management, Rotterdam, The Netherlands.
  • 1969 - 1970: Research Assistant Econometrics, Econometric Institute, Rotterdam, The Netherlands.
  • Founder and first chairman of the Dutch PhD – network (LNBE: 1988 – 2005).

  • Founder of the NWO-marketing community in 1982 (NWO = Dutch National Science Foundation, later joined with NWO – Social Sciences Community).

  • Founder of MARUG (The Marketing Association of the University of Groningen) in 1981.  Full Member of MARUG.  Honorary Chairman of MARUG.

  • Member of the Editorial Board of: International Jour¬nal of Research in Marketing, Journal of Marketing Management, Journal of Marketing ,Journal of Marketing Research, Quantitative Economics and Marketing, International Business Review, Schmalenbach Business Review, Marketing Science, Marketing Journal of Research and Management, Journal of Business Research, Holland Management Review and  Maandblad voor Accountancy en Bedrijfseconomie.

  • Member of the Programme Committee of the European Society for
    Opinion and Marketing Research (ESOMAR) and the European Marketing
    Academy (EMAC) Symposium from 1993 onwards:
    a.    Marketing: Where Science meets Practice, Warsaw, Poland, October 2004
    b.    Research Methodologies for ‘The New Marketing’, Latimer, United  Kingdom, November 1996.
    c.    Information Based Decision Making in Marketing, Paris, France,
           November 1993.

  • Chairman of the European Marketing Network, 1990 - 1996.

  • Vice-President of EMAC, 1982 - 1990.

  • Programme chairman, annual EMAC Conference, Toronto, Canada, 1987.

  • Chairman of the National PhD programme in Business Economics, The Netherlands, 1986 - 1997

  • Congress Chairman, annual EMAC Conference, Groningen, The Netherlands, 1979.

  • President of EMAC, 1978 - 1979.

Industrial experience

Supervisory Board member in the following firms:

  • 2008 – now: Store Support

  • 2008 – now: Chairman of the Supervisory Council of the Groningen Hospital for Eye-Surgery

  • 2005 – now: Ophtec Groningen

  • 1995 – 2011: Niemeijer Tobacco

  • 1985 – 2008: Science and Strategy

  • 1996 – 2003: Verify

  • 1997 – 2001: KSI

  • 1997 – 2011: Raad van Toezicht van Het Apostolisch Genootschap

  • 1986 – 2000: Duintjer – Veendam

  • 1992 – 1996: EHCO-KLM

  • 1985 – 1995: Retailnet

  • 1988 – 1993: KTO       

  • 1983 – 1985: Janssen Mode

  • 1983 – 1985: Abra Beheer

  • 1978 – 1983: Fred van der Werff   

  • Studies for the Dutch Government and the Dutch Parliament about the effects of the introduction of Commer¬cial Broadcasting on the Structure of the Print Market.

  • Litigation: Exota, Iglo, Karl Lagerveld, Gouden Gids and KPN.

  • Royal Horeca Netherlands: research on relations between breweries and the demand and price of beer of channel members (café’s, restaurants, hotels).

  • Evaluation of Dutch Musea.

  • Evaluation of Business Schools in Israel (2007).

  • Evaluation of Business Schools in Portugal (2009).

  • Member of NVAO evaluation committees.

Honours

  • Officier in de Order van Oranje Nassau, April 2003.
  • Honorary Register Marketeer (RM).

Awards

  • 2011: Outstanding Research Award of the Department of Economics and Business.

  • 2011: Finalist for the ÍNFORMS Society of Marketing Science 2011 Long Term Impact Award  for the article ‘’Decomposing the Sales Promotion Bump with Store Data’’, Marketing Science, 23, 2004, 317-334 with Harald J. van Heerde and Dick R. Wittink.

  • 2010: Inaugural EMAC Distinguished Marketing Scholar Award (co-recipient: Berend Wierenga of Erasmus University in Rotterdam). The EMAC award is the highest award to be presented to a researcher of marketing who is a member of the European Marketing Academy.

  • 2009: 2009 Harold H. Maynard Award for " Understanding the Marketing Department’s Influence Within the Firm," Journal of Marketing, vol. 73(2), pp. 14-37

  • 2009: PIM (Platform Innovation in Marketing). For the best book on Marketing in the Dutch language in 2008-2009: Marketing aan de Top (with prof.dr. R. Frambach, Free University of Amsterdam).

  • 2009: Inaugural Winner of the Jan-Benedict E.M. Steenkamp Award for Long Term Impact in International Journal of Marketing. The winning paper is entitled “Competitive reaction versus consumer response: Do managers overreact?”,  Leeflang, P.S.H., & D.R. Wittink.

  • 2010: Finalist of the International Journal of Marketing Best Paper Award 2009. Nomination was based on Leeflang, P.S.H., T.H.A. Bijmolt, J. van Doorn, D.M. Hanssens, H.J. van Heerde, P.C. Verhoef, & J.E. Wieringa (2009), “Creating Lift versus Building the Base: Current Trends in Marketing Dynamics”, International Journal of Research in Marketing, Vol. 26(1), pp. 13-20.

  • 2009: Finalist of the International Journal of Marketing Best Paper Award 2008.
    Nomination was based on the  paper with Marcel Kornelis (PhD Groningen, 2002) and Martin Dekimpe (University of Tilburg/University of Leuven) entitled “Does Competitive Entry Structurally Change Key Marketing Metrics”

  • 2006: Finalist of the William O’ Dell Award for the best article in the Journal of Marketing Research in 2001: “Semiparametric Analysis to Estimate the Deal Effect Curve” Heerde, H.J. van, P.S.H. Leeflang, & Wittink, D.R.

  • 2005/2006: Finalist for the Frank Bass Dissertation Award. Nomination was based on the dissertation of Harald van Heerde and his joint article : "Decomposing the Sales Promotion Dump with Store Data" that was published in Marketing Science in 2004.

  • 2005: Finalist of the William O’ Dell Award for the best article in the Journal of Marketing Research in 2000: “ The Estimation of Pre-and Postpromotion Dips with Store-level Scanner Data”, Heerde, H.J. van, P.S.H., Leeflang, & D.R. Wittink.

  • 2000: Award for the best article in the International Journal of Research in Marketing, for the article "Building Models for Marketing Decisions, Past, Present and Future", Leeflang, P.S.H., & D.R. Wittink.

  • 1996: Award for the best article in the International Journal of Research in Marketing for the article “Competitive Reactions versus Consumer Response: Do Managers Overreact?”, Leeflang, P.S.H.,  & D.R. Wittink.

  • 1996: Supervisor of J.R. Bult, who won the Frank Bass Dissertation Award in 1996 for his dissertation and the article based on his dissertation “Optimal Selection for Direct mail” (Bult, J.R., &  T. Wansbeek, 1995, Marketing Science, vol. 14, no. 4, pp. 378-394).

Supervision of Doctoral Theses

  • Osinga, E.C. (2011), Pharmaceutical Marketing: Its Effects on Drug Sales and Beyond, with Dr. J.E. Wieringa, co-promoter, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch] (cum laude)

  • Kremer, S.T.M. (2010), Examining the Effectiveness of Promotional Expenditues for Pharmaceutical Products, with Dr. J.E. Wieringa, co-promoter, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch]

  • Teerling, M.L. (2007), Determining the Cross-Channel Effects of Informational Web Sites, with Dr. K.R.E. Huizingh, co-promoter, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch]

  • Parreno Selva, J. (2005), Modeling Cross-Promotion Effects, with Prof. Francisco Jose Mas Ruiz, University of Alicante, Alicante, Spain.  [Nationality of Student: Spanish]

  • Ruiz Conde, E. (2005), Modeling Innovation Diffusion Patterns, with Dr. J.E. Wieringa, co-promoter, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Spanish]

  • Van Dijk, E.A. (2004), Studies in Local Marketing, with Prof.dr. D.R. Wittink, Yale University, New Haven, Connecticut, United States of America, and Dr. H.J. van Heerde, co-promoter, University of Tilburg, Tilburg, The Netherlands.  [Nationality of Student: Dutch]

  • Knaap, D. (2004), Voor Geld is Altijd Wel een Plaats te Vinden, with Prof.dr. P. Kooij,   University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch]

  • Horvath, C. (2003), Dynamic Analysis of Marketing Systems, with Prof.dr. D.R. Wittink, Yale University, New Haven, Connecticut, United States of America and Dr. J.E. Wieringa, co-promoter, University of Groningen, Groningen, The Netherlands.
    [Nationality of Student: Hungarian]

  • Kornelis, M. (2002), Modeling Market Shake-Ups Using Time Series Data, with Prof.dr. M.G. Dekimpe, Leuven University, Leuven, Belgium.  [Nationality of Student: Dutch]

  • Spring-Beroggi, P. N. (2001), Statistical Methods in Database Marketing, with  Prof.dr. T. Wansbeek, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: American]

  • Willenborg, G.B.W. (2001), An Integrated Conceptual Model of Cooperative Consumer Relationships in Services, with Prof.dr. A.P. Buunk.  [Nationality of
    Student: Dutch]

  • Van Heerde, H..J. (1999), Models for Sales Promotion Effects Based on Store-Level Scanner Data, with Prof. dr. D.R. Wittink [Nationality of Student: Dutch] (cum laude)

  • Van der Scheer, H. (1998), Quantative Approaches for Profit Maximization in  Direct Marketing, with Prof. dr. T. Wansbeek, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch]

  • Molenaar, C.N.A. (1997), Toepassingsmogelijkheden van Informatietechnologie in Marketing, with Prof.dr. J.C. Hoekstra, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch]

  • Foekens, E.W. (1995), Scanner Data Based Marketing Modelling: Empirical Applications, with Prof.dr. D.R. Wittink, Yale University, New Haven, Connecticut,
    United States of America. [Nationality of Student: Dutch]

  • Brand, M.J. (1993), Effectiveness of the Industrial Marketing Mix; an Assessment through Simulation of the Organizational Buying Process, with Prof.dr. P.S. Zwart, University of Groningen, Groningen, The Netherlands. [Nationality of Student: Dutch]

  • Bult, J.R. (1993), Target Selection for Direct Marketing, with Prof.dr. T.J. Wansbeek,     University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch]

  • Nijkamp, W.G. (1993), New product macroflow models - specification and analysis, with Prof.dr. W. Klein Haneveld, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch.  R.I.P. 2001]

  • Huizingh, K.R.E. (1992), Marketing Informatie Systemen: Perspectief voor een ontwikkelingspad, with Prof.dr. A. Bosman, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch]

  • Koster, J.M.D. (1991), Grondslagen van de Marketingwetenschap, with Prof.drs. J. Bunt, Erasmus University, Rotterdam, The Netherlands.  [Nationality of Student: Dutch]

  • Alsem, K.J. (1991), Concurrentie-analyse in de Marketing, with Prof.dr. J.C. Reuyl, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch]

  • Wedel, M. (1990), Clusterwise Regression and Market Segmentation; Developments and Applications, with Prof.dr.ir. M.T.G. Meulenberg, Wageningen University, Wageningen, The Netherlands, and Prof.dr.ir. J.B.E.M. Steenkamp, co-promoter, Wageningen University, Wagengingen, The Netherlands. [Nationality of Student: Dutch]

  • Piëst, E. (1990),  Zoeken, Wegen en Kiezen, with Prof.dr. P.S. Zwart, University of Groningen, Groningen, The Netherlands. [Nationality of Student: Dutch]

  • Pahud de Mortanges, C (1990), Expert Systems as a Potential Tool for Export Marketing Decision Making: a Preliminary Investigation, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: American]

  • Plat, F.W. (1988), Modelling for Markets, Applications of Advanced Models and Methods for Data Analysis, University of Groningen, Groningen, The Netherlands. [Nationality of Student: Dutch]

  • Olivier, A.J. (1987), Het Samenstellen en Beheer van Gegevens als Onderdeel van een Beslissing-Ondersteunend Systeem ten Behoeve van het Marketing Management, University of Groningen, Groningen, The Netherlands.   [Nationality of Student: Dutch]

  • Van Goor, A.R. (1984), Effectiviteitsmeting in de Detailhandel, eenToepassing in de Levensmiddelen-branche, with Prof.dr. A. Bosman, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch]

  • Reuyl, J.C. (1982), On the Determination of Advertising Effectiviness, An Empirical Study of the German Cigarette Market,  with Prof.dr. A. Bosman, University of Groningen, Groningen, The Netherlands. [Nationality of Student: Dutch]

  • Kasper, J.D.P. (1982), Marketing en Consumentensoevereiniteit , with Prof. dr. H. Knol, Amsterdam Free University, Amsterdam, The Netherlands. [Nationality of Student: Dutch]

  • De Jonge, L. and Oppedijk van Veen, W.M. (1982), The Prospective Buyer of Consumer Durables, with Prof.dr. A. Bosman, University of Groningen, Groningen, The Netherlands.  [Nationality of Students: Dutch]

  • Van Helden, G.J. (1978), De Prijsgevoeligheid van het Huishoudelijk Electriciteitsverbruik, with Prof.dr. A. Bosman, University of Groningen, Groningen, The Netherlands.  [Nationality of Student: Dutch]

Employable Graduates; Exploitable Research