Heiner is Professor and Chair of Marketing at Aston Business School. Previously, he worked as Assistant and Associate Professor at the Marketing Centre at Muenster University (Germany) and as Professor of Marketing at the University of Strathclyde.
Over the years Heiner has had over 100 articles published in specialist journals and proceedings, notably in the field's leading Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Journal of Service Research. Moreover, his research has won several Best Paper Awards at leading Marketing conferences.
Heiner is on the editorial board of the Journal of Business Research and Industrial Marketing Management and is founder-editor of the book series Applied Marketing Science. In the past he has co-chaired a number of high-profile symposia from the Academy of Marketing Science (AMS), the American Marketing Association (AMA), and Australia and New Zealand Marketing Academy (ANZMAC).