Greg W. Marshall is Professor of Marketing and Strategy in the Marketing Group at Aston Business School and also serves as the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida, USA where he is also Academic Director of the Executive DBA program. For three years he also served as Vice President for Strategic Marketing for Rollins. He was previously on the faculty at Oklahoma State University, the University of South Florida, and TCU. Professor Marshall’s managerial industry experience prior to returning to school for his doctorate includes thirteen years with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations.
Professor Marshall is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Distinguished Fellow and Immediate Past President of the Academy of Marketing Science and is a Fellow and Past President of the Society for Marketing Advances.
He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Professor Marshall serves on the editorial review boards of the Journal of the Academy of Marketing Science, AMS Review, Industrial Marketing Management, and the Journal of Business Research, among others. He has published nearly 50 refereed journal articles and recently was ranked #2 in total number of refereed article appearances in the history of the Journal of Personal Selling & Sales Management.
In addition to his work in the scholarly journals, Professor Marshall contributes to the field through his co-authorship of several marketing textbooks that are widely used around the world: Marketing Management 1st ed. (McGraw-Hill, 2010), Essentials of Marketing Management 1st ed. (McGraw-Hill, 2012), Sales Force Management 11th ed. (Routledge, 2013), Contemporary Selling 3th ed. (Routledge, 2013), and Marketing: Real People, Real Choices 7th ed. (Pearson, 2012).